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Digital Marketing

September 15, 2017

Digital Marketing for Small Business – Why You can’t Cut it with a Boiler-Plate Strategy

Did you know? A recent survey revealed that 75% of small businesses believe that internet marketing is ‘effective’ or ‘very effective’ at attracting new customers. For small business owners and entrepreneurs, every foray into marketing needs to provide return on investment – and quickly enough to give you an understanding of whether it’s worth it […]

Pay Per Click

September 13, 2017

The secret ingredients for a perfect Google AdWords campaign recipe to generate high quality leads

You think you have the best recipe to drive traffic with Google AdWords? Think again. You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn’t thorough, you didn’t think of making your campaign mobile friendly or you directed the visitors to the wrong pages. As a result, you […]

Digital Marketing

September 6, 2017

5 tips to transform into a digital business

Every entrepreneur will have a different understanding of the term digital business. Since the trends in the digital world are so damn disruptive, there is no one way to define it. So as a result, in this dynamic digital era, many organizations are confused if they are truly digital and what does it take […]

Content Marketing, Digital Marketing

September 5, 2017

Digital Success Going Places: Featured in Top Marketing Agencies Lists by Upcity and TopSEOs

Digital Success is a multi-disciplinary Digital Marketing Agency in Dallas, Texas helping small and mid-sized business owners to maximize their Return of Investment (ROI) from their digital marketing efforts. It has been due to an incessant focus on innovation and ability to think beyond the usual that are mainly attributed to Digital Success making it […]

Content Marketing

August 30, 2017

4 Content Marketing hacks to double your leads

You probably have a well-planned content marketing plan but you’re still not able to generate leads. Persuasion or a tempting offer, what is it that can make your content marketing efforts pay off? We take a dive into some practical content marketing leads that can help you grow your leads multifold. Everywhere you read, […]

Programmatic Advertising

August 23, 2017

How Programmatic Advertising can change your Content Marketing Strategy?

Experts predict that the Content Marketing Industry will stand at 32 billion by 2018. Now given that big number, there is one thing that’s absolutely clear. It’s no longer the prerogative of only big enterprises. Organizations, of all sizes, should start taking Content Marketing seriously. One of the key reasons for the growing popularity […]

Digital Marketing

August 16, 2017

Dark traffic, the badass, you must identify and smack

Any traffic is the good guy and dark traffic is the bad guy. Didn’t you know? Yes, your direct traffic comes camouflaged and some of it is dark traffic. Why is it important to uncover it? Coz it’s misleading you. Raindrops the size of bullets thundered on the castle windows for days on […]

Inbound Marketing

August 9, 2017

3 tips to make your inbound marketing efforts to attract many leads

Every month or quarter you have that dreaded ‘Status Meeting’, where the boss asks you,” Where are my leads?” and you fumble out some stats. You have been investing heavily in inbound marketing and it is not yielding the results that you are anticipating. Let’s face it. Consumers have becomes smarter and more aware. […]

Search Engine Optimization

July 26, 2017

5 amazing SEO tips that eCommerce websites have been ignoring

eCommerce website owners are always hungry for more online business. They seek dominance on search engines and SEO has proved to a great tool for smarter B2B businesses. It is critical as a solid approach to help your website gain more customers and fulfill your business purpose within less budget. As a business owner, you […]

Social Media Optimization

July 17, 2017

4 trends that will dominate the future of Social Media Marketing

Experts predict that social media will have over 2.95 billion users by 2020. With such a high number of users over the globe, social media channels have to consistently think of novel ways to engage them. Even enterprises have to generate new ways to gain a leadership position in social media charts. We all have […]

Programmatic Advertising

July 5, 2017

The Future of Programmatic Advertising

The other day I was reading 5 Lessons That Disrupters Like Facebook Teach About Succeeding Now and there was an extremely important point that made me think for a long time. The article talks about the importance of giving what your customer wishes to be served. This is what Facebook does with its remarkable feature called […]

Digital Marketing

July 4, 2017

The impact of voice search on Digital Marketing

“OK, Google, what’s the capital of China?” I heard the 6-year old ask the device. ‘Beijing ‘, it replied within seconds. Digital assistants are everywhere. There are more and more people getting comfortable using it. Image Source: http://i2.cdn.turner.com/money/dam/assets/150728115916-smart-assistants-figures-780×439.jpg There have been several surveys that reveal that the earliest adopters of voice search are millennials. […]

Digital Marketing

June 21, 2017

How is Artificial Intelligence (AI) changing the future of Digital Marketing?

I still remember an article published in 2014 on BBC that scared me to bits. It was a prediction on Artificial Intelligence from Professor Stephen Hawking and he said, “The development of full artificial intelligence could spell the end of the human race…. It would take off on its own, and re-design itself at […]

Pay Per Click

June 15, 2017

AI in PPC : Is it time to bid adieu to the PPC manager?

Can an artificially intelligent device replace the PPC manager? How effective will be machine learning to manage PPC campaigns? Let’s explore. We all know that Artificial Intelligence (AI) is overtaking everything. PPC is no exception. Experts predict that the jobs of PPC professionals are in grave danger as the adoption of AI and Machine […]

Search Engine Optimization

May 3, 2017

SEO for Lawyers: Legal Marketing Experts Share Digital Marketing Tips for Attorneys

Law industry is getting competitive day by day with more and more players adopting aggressive online marketing tactics. With that said, bids on AdWords are crazily exorbitant, hence it has become even very imperative for law firms and independent lawyers to ensure their organic presence on search engines. Digital Success Team, has collaborated with various […]

Programmatic Advertising

April 15, 2017

How to Make Geofencing Work for Your Business

Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. People today walk, sit, and drive with their phones in their hands, and […]

Digital Marketing, Search Engine Optimization

April 5, 2017

How to Continually Get 5-star Online Reviews for Your Service Company

Pop quiz: What do 90% of your clients do before buying any professionally provided service? Answer: They read your company’s online reviews. Just yesterday, I saw a coworker of mine ditch a roofing company because of all the negative reviews. Those reviews essentially caused one roofing company to take business from another, […]

Pay Per Click

March 22, 2017

How to Tell if Your PPC Manager is Ripping You Off

The marketing world can be a dark place, full of people who care little about your success and a lot about their own profit. It’s no surprise that we see company after company that’s been burned by crappy PPC managers. From one train wreck to the next, business owners hop around hoping to find someone […]

Programmatic Advertising

March 8, 2017

How to Conquest Your Competitors with Online Advertising

For business owners, being able to conquest your competitors is like finding the Holy Grail. It’s a method that has endless value and should be a ‘must-have’ in your strategy if you’re considering online advertising. Here’s why. Modern online marketing tactics aren’t stuck in the 90’s anymore – They’ve Evolved! There are […]

Programmatic Advertising

February 22, 2017

What is Geo-fencing?

Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]

Digital Marketing, Pay Per Click, Search Engine Optimization

February 9, 2017

SEO or PPC – Which is Better for Your Business?

You have to be found online. This isn’t something a business owner or marketer can opt-out of anymore. And so, the classic question, “Should I invest in PPC or SEO?” still haunts today’s decision makers. Yet, choosing one at random could mean throwing your money into a burning building and waving goodbye. There are significant […]

Digital Marketing Roundup

February 7, 2017

Our Top 10 Digital Marketing Blog Picks from Around the Web

We know! You’re get bombarded with information every day; finding time to read today might as well be impossible. To cut through this clutter, we’ve compiled our favorite blog posts from round’ the web to give you the skinny on what’s happening in the world’s most evolutionary industry. Happy reading! “Mirage Content” Is The Reason […]

Programmatic Advertising

January 31, 2017

What is Programmatic Advertising and Why Did Marketers Spend $22 Billion on it Last Year?

If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. What is programmatic advertising? Programmatic advertising is the online ad bidding […]

Digital Marketing

January 23, 2017

What are Must – Attend Digital Marketing Conferences in 2017 in US

With the start of New year, I’m really hoping 2017 is going to be a big year for Digital marketing with new innovations and changes. From SEO to PPC to Social Media and Affiliate marketing, etc., this world is growing and evolving every day. It’s important to go with the market trend and changes […]

Franchise

January 19, 2017

How Does Franchise Recruitment and Lead Generation Work?

About 12,000 new franchises are opened a year in the United States. The majority of these new locations have opened because of the strategies corporate brands are using to recruit new franchisees and attract leads. They’re getting really, really good at it. However, a massive skills gap exists in the lead generation market. This is […]

Programmatic Advertising

January 12, 2017

Why Programmatic Advertising is Must in Your Business Strategy

Programmatic advertising isn’t new, but in 2016 its popularity skyrocketed. US programmatic display ad spend reached $22.10 billion and programmatic video ad spend has reached $5.51 billion, representing 56.0% of total digital video ad spend. What is it? It’s a method of reaching people online at the right moment. Programmatic can reach a highly targeted […]

Programmatic Advertising

January 3, 2017

Guide to Marketing Your Urgent Care Online

Over 30,700,000 searches for urgent care services happen every month, many of which turn into walk-in patients. Many Urgent Care brands today are capitalizing off of the online world and have turned it into a way to acquire new patients. Although their strategies may differ, they’re using digital marketing to create new ways to get […]

Local SEO, Search Engine Optimization

December 5, 2016

SEO for Lawyers: The Guide to Ranking in Google

Although most people still find lawyers through referrals, that’s quickly changing. 26% percent of people under 25 find lawyers through an internet search. Drastically up from 14% of those over 25. And it’s not just millennials that are seeing this trend. People age 25 to 34 find lawyers through the internet much more commonly than […]

Industry Updates, Local SEO

November 16, 2016

What do SEO and Dieting Have in Common?

Simply put, SEO and dieting are frighteningly similar. 1. Both belong to an industry where people want to take shortcuts without doing the hard work. We all know it’s true, SEO work takes months to show tangible results – for some people, that’s a hell of a long time. So, of course, they cut corners […]

Mobile Application Solutions

November 9, 2016

8 Critical Questions Startups Need to Have Answered Before Making an App

After years of building mobile apps for startups we came to a realization: they always seem to ask us the same questions, no matter their size. These questions result from the modern issues these entrepreneurs face, so wedo our best to guide them to an answer. Here’s our top 8 list, and our answer for […]

Content Marketing

October 19, 2016

Why Your Content Marketing Has Fallen Flat

“Create awesome online content.” “WOW your users.” “Provide value to customers before asking them to buy.” “Tell your story through the content you produce.” “Customers will find your content online when searching.” We’ve all heard it – and it all sounds so exciting. It seems like it’s being shouted from the rooftops, we often hear […]

Digital Marketing

October 17, 2016

3 Ways Outsourced Marketing Accelerates Business Growth

When’s the last time you thought you had too much time of your hands? How about the last time thought about something not related to growing your company? Have you ever struggled with having too many hot leads? Small and medium sized businesses always deal with constraints that hinder growth, and not surprisingly, these constraints […]

Content Marketing, Digital Marketing

September 30, 2016

The Ultimate Crash Course on Influencer Marketing

Everything you need to know about the growing trend of influencer marketing in minutes What “Influencer” Really Means Influencers are just people on social platforms who have a significant amount of influence over other people’s opinions and thoughts. Typically, these people have sizeable followings on their platforms, and are consistently producing content their audience wants. […]

Social Media Optimization

August 25, 2016

Facebook Video Monetization is Finally Happening with Live Video

Monetizing videos has always been a downside for Facebook publishers as ad revenue is harder to come by when there are no commercials before your videos. This has led to YouTube’s long-lived monopoly on the majority of premium quality content creators. But Facebook recently hit YouTube back in two big ways. 1. Their recent announcement […]

Social Media Optimization

July 28, 2016

The Future of Snapchat After the Updates – Memories, Discovery, and In-Story Ads

The last two months of updates significantly changed Snapchat – What are the effects and where is Snapchat heading? Using old pictures in your story, seeing ads in your content – this doesn’t sound like the description of the Snapchat we know. But it’s the reality users are now experiencing after the last three updates. […]

Digital Marketing

July 19, 2016

Social Media’s Backlash on Melania Trump’s Speech

Multiple paragraphs of Melania Trump’s 2016 Speech were nearly identical to Michelle Obama’s 2008 speech, and the internet isn’t happy about it. This Monday, the Trump campaign decided to shoot themselves in the foot by plagiarizing Michelle Obama’s 2008 DNC speech. Social media erupted in outrage when evidence of the speech’s plagiarism emerged. Here’s what […]

Social Media Optimization

July 5, 2016

5 Killer Tools for Better Social Marketing

Welcome to 2016, where social media is essentially a requirement for every brand. Problem is, businesses are packed in like sardines on platforms like Facebook and Twitter, and getting attention from users is harder than ever. This means your strategy has to be smart, unique, and calculated. And you can’t do it alone. You need […]

Search Engine Marketing

June 29, 2016

The Real Trump Card: How Donald’s Social Media Changed the 2016 Election

FDR made it with the radio. JFK rose through TV. Barack Obama leveraged all things digital and was the pioneer of a political Facebook. And Trump is the US republican nominee because he uses social media better than today’s high school drama queens. Tweeted 59 times in one day? Check. Got billions of dollars in […]

Digital Marketing

June 28, 2016

How a Cappuccino Helped an IT Company to Increase Online Inquiries

It happened as we met over a cup of cappuccino. The CEO of the mid-sized Dallas IT Company wasn’t quite aware that it would take him a ‘special’ cup of cappuccino to close more deals (and find a solution). As he sipped the warm liquid (and I took a bite of the gooey chocolate cake), […]

Industry Updates

June 27, 2016

Meet AMP, Your Web Amplifier

Meet AMP, created to help mobile websites become faster. But how will it impact SEO? Here are some of your answers So, what is AMP? AMP has become quite the buzzword for some time now. When Google first introduced AMP listings into their mobile search results in February 2016, we knew very little about what […]

Social Media Optimization

June 3, 2016

What the Recent Twitter Changes Mean for the Platform

With a total of 60 percent drop in stock this year, Twitter is really feeling the heat to turn things up in the user engagement department. Twitter’s been looking for their big break for a while now but recently set their sights on fixing up multiple quality of life fixes that, for years, users have […]

Local SEO

May 27, 2016

Local SEO Checklist

Can your potential customers find you online? If you own a physical location that needs to attract local customers, getting your local SEO updated should be top of mind. When a desktop or mobile searcher looks for you, guiding them to your doorstep rather than your competitors shouldn’t be such a difficult task. So, we’ve […]

Search Engine Optimization

May 12, 2016

9 Common SEO Mistakes Holding Your Web Page Back

We all love to think our pages are fine-tuned and optimized for the all-knowing Google. That just comes as part of being an online creator. But why is it that so many hopeful pages produced by individuals and companies end up on the 2nd or 3rd page of search results instead of the first? They’re […]

Digital Marketing

May 3, 2016

5 Powerful Approaches to Influencer Marketing for Today’s Brands

Right now, there are people using the internet across the globe to build an online community of followers centered around a common interest. In marketing circles, we simply label them as influencers. Influencers call blogging sites, Instagram, YouTube, and Facebook their home. Creating an active and engaged audience from these places is not easy; as […]

Social Media Optimization

April 13, 2016

The Changes to Instagram: What You Need to Know

Now that you’ve finally mastered Instagram, the big wigs over at have IG headquarters decided to change the way things work. Instagram recently introduced a new algorithm to decide what you see and when you see it in your feed. The updates change the way you use and view the app. An Instagram rep recently […]

Digital Marketing

April 5, 2016

How to Get Your Website Listed in Google News

With well over 1 billion weekly viewers and the reputation as the most trusted new source, Google News is still going strong. Google News offers brands the opportunity to raise their online visibility, traffic, and eventually their sales. Getting listed in Google News doesn’t just mean dollar signs though. When you’re shown in Google News […]

Industry Updates, Mobile Advertising, Responsive Website Solutions

March 31, 2016

Google Set to Strengthen Mobile-Friendly Signals this May

Back in 2015 Google made some drastic changes to mobile ranking signals. This is looking to be the second half of the change with some specific change points that Google released in their announcements. During their announcement, they had this to say: “Getting good, relevant answers when you search shouldn’t depend on what device you’re […]

Social Media Optimization

March 29, 2016

How Social Media Marketing benefits Nonprofits

A recent study done by Dunham and Company revealed that 76% of nonprofits don’t provide a way for donors to share about the donation they just made while 40% of donors say they’d like a way to do this. A missed opportunity? You bet. How about this one – 100% of nonprofits say they have […]

Pay Per Click, Remarketing

March 28, 2016

5 Remarketing Facts That Will Improve Your PPC Strategy

When someone walks into a store only to walk out a few minutes later without buying anything, they’re likely gone forever. But not with the internet. No sir, we can tap into the ability to retarget them with visual display ads on Google, Facebook, and Twitter to name a few. If you’re on the edge […]

Pay Per Click

March 17, 2016

Google’s AdWords Layout Change – The Winners and Losers

With very little build up or fanfare, Google tossed out the old paid search layout and imported a new one last month. And all the other changes over the past six months have drastically changed what you see when you do a simple search for “basketball shoes”. Now, there’s a rich snippet, two more inorganic […]

Search Engine Optimization

March 11, 2016

How Important are Meta Tags for SEO?

The web spam master at Google, Matt Cutts, dictates the importance of Meta Description Tag and Keyword Tags and how they impact websites. Here’s what he says about meta tags: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. They can be used to provide information to […]

Search Engine Marketing

March 1, 2016

Facebook Rolls Out Reactions

After its long awaited arrival, the new reaction function on Facebook introduced last week was generally met with excitement. Causing quite a buzz, Facebook’s feed is so far seeing a decent improvement of post interaction due these classic like alternatives. Just about a year ago, Zuckerberg and company told us that it was time to […]

Industry Updates

February 22, 2016

Google Bans Flash From its Display Ad Network

Google recently set a date to ban Adobe’s Flash player from being in their display ads. Starting January 2, 2017 no more Flash based display ads will be allowed on Google Display Network or DoubleClick. Although this is plenty of time to run flash ads you still have, the last date for uploading them for […]

Social Media Optimization

February 19, 2016

4 Strategies to Increase Organic Reach on Facebook

Its no secret that Facebook’s organic reach has gone down 50% over the past three years. Every page has felt the impact, including our own. The reason for this is twofold. Facebook wants their users to see just the “right amount” of new content to keep coming back, so they’ve cut out the clutter. And […]

Remarketing

February 17, 2016

Does Site Retargeting Work? Asking an Expert

The power of targeting visitors who have already engaged with your brand with visual ads is only beginning to be fully tapped. We know extensive knowledge of site retargeting has been found in the recent years, so we decided to have one of today’s digital marketing experts, Chetan Saxena, share that knowledge with us. After […]

Social Media Optimization

February 13, 2016

Twitter’s New “show me the best tweets first” Button

#RIPTwitter? Not quite yet. Starting this Wednesday, Twitter is introducing a new way to turn around their declining profits and delight shareholders with a fancy new button. Just hit the “see the best tweets first” button and your Twitter algorithm will change to show you “the best” tweets first. Facebook-y, I know. Why not just […]

Lead Generation Services

February 5, 2016

How Do Lead Generation Services Actually Work?

Finding people interested in what you have to sell – sounds easy right? But if it was as easy as it sounds, there wouldn’t be so many thousands of lead generation companies in existence. There are countless strategies these companies employ (often changing as per the product/service being marketed), but we’ll dive into the most […]

Search Engine Optimization

January 27, 2016

How Has Google’s Search Quality Guideline Impacted SEO?

Google recently released the 160 page guide that outlines how the search results we all see in Google are evaluated. Google stated that this guide is not the end all be all for SEO’s, but still provides the valuable insights that Google uses to measure the effectiveness of their search results. The guide contains critically […]

Search Engine Marketing

January 25, 2016

What it takes to leverage Social Media in 2016

360 degree video, instant articles for mobile, buy buttons on multiple social sites, new emoji’s to rate posts with, automatic playing gif’s, and so many more functions were introduced last year. I won’t lie to you, if you’re considering getting into the social media game for the first time, it’s a little late. In 2016, […]

Search Engine Optimization

January 19, 2016

The 3 Big 2016 Search Trends we foresee

2015 brought SEO countless new introductions like our new friend RankBrain and the further refinement of Facebook search. Here we will cover where search engine optimization is likely to go, and what you can do about it. Online click path and site structure increased importance When you land on a website and don’t know what […]

Remarketing

December 29, 2015

Remarketing: Does it work? The why and how

Remarketing is this: A visitor walks through your businesses front doors, ask about a product of service you offer, then leaves without even a goodbye wave. Later, you send your salespeople to follow that person around wherever they go to remind them you exist and how you can benefit them. If this happened to me […]

Digital Marketing

December 23, 2015

Digital Marketing for Franchises- The 3 BIG Questions

You’ve been told how awesome digital services like SEO, email marketing, content creation, PPC, and the others are. The thing is, everyone is trying to sell themselves. And at the end of the day, the information you currently have as a decision maker is the only way you know what seller is worthy. And that […]

Digital Marketing

December 18, 2015

Basics of Marketing Automation

Firstly, marketing automation is nothing more than: What is the true value marketing automation provides? Well, we’ve found varying answers to this question, all depending on how it’s used. What you should always remember is this: Marketing automation will never be successful if a marketing department is not using it in tandem with other effective […]

Digital Marketing

December 9, 2015

Highlights of State of Search Conference, Dallas

From powerfully passionate speakers like Mig Reyes to highly seasoned experts like Alan Bleiweiss with 22 years in SEO, the 2015 State of Search conference came and went last month in our very own Downtown Dallas. Breaking things and burning business cards were just a few of the advised actions from Rand Fishkin and Mig […]

Search Engine Optimization

December 7, 2015

How Reviews Impact SEO Results

Sources of information: marketingland.com entrepreneur.com searchengineland.com Image sources: https://pixabay.com/en/google-seo-search-google-search-939112/ https://pixabay.com/en/office-freelancer-computer-business-625892/ Online Link to Infographic: https://magic.piktochart.com/output/9568108-how-reviews-impact-seo-results

Digital Marketing

November 24, 2015

The most common failures of digital marketing agencies

Constant innovation. Ability to adapt. High Growth. Results oriented. These are a few of phrases off on an infinite list of items agencies use to describe themselves. Trying to uphold all these claims, digital marketing agencies have found themselves running into some roadblocks. Do you remember when Google AdWords became a thing 15 years ago? […]

Responsive Website Solutions

November 16, 2015

Top 5 challenges Small Business customers have with their websites and website design

After undertaking several web designing projects in Dallas and other locations, we decided to personally ask what small business clients think were the biggest challenges with their website. Here were the top five most popular answers. 1. Constant technology change gets expensive and hard to follow Having a responsive website design Potentially needing to create […]

Responsive Website Solutions

November 9, 2015

Tips to have a Responsive Website: Here’s how you can get better SEO results with a responsive website design

Know the Facts Just under half of Google users access information via a mobile device (as high as 48%!). Google and Bing give higher rankings to responsive websites. Of the top 10,000 websites only 18.7% are responsive – this is your chance to get ahead! So, what does “responsive” even mean and what does it […]

Digital Marketing

November 3, 2015

The Secret Behind Getting Top Mobile Search Rankings Revealed

As stated by Google, “More Google searches take place on mobile devices than on computers worldwide.” This is the prevalent reason as to why Google indexes mobile searches and desktop searches so differently. Problem is, most marketers are still operating off of a strategy that was built solely for the desktop. Yeah sure, you could […]

Industry Updates

October 30, 2015

All you need to know about Google’s new Artificial Intelligence, RankBrain

Google’s search results are changing because of RankBrain’s implementation. Here are the biggest questions and answers. What is RankBrain? RankBrain is Google’s machine learning artificial intelligence system that assists Google in finding what the searcher is looking for, and showing it to them in search results. Is RankBrain affecting my search results right now? Yes. […]

Digital Marketing

October 29, 2015

What is the future of predictive search technologies?

Remember the days when you had to dust off the ol’ encyclopedia just to satisfy that burning curiosity in the back of your mind from an unanswered question? Me neither. “Just Google it” is something we’ve been saying for so long, it has actually been registered as a verb by Merriam Webster dictionary. And Googling […]

Digital Marketing, Search Engine Optimization

October 28, 2015

5 ways to get better ROI from your search traffic

If you’ve ever stared at a Google Analytics report just to be left scratching your head wondering “Why is the vast majority of traffic I’m getting not converting?” you’re far from alone. Just take a step back and consider where that traffic is coming from. And I don’t mean step back and glance at Google […]

Search Engine Marketing, Social Media Optimization

October 27, 2015

Search Engine Marketing and Social Media Marketing – Understanding the difference

Imagine this: The pipes below your sink started leaking today so you head to Google and search for “Dallas Plumbing” only to see a deal you can’t refuse in one of the ads listed on the side. You click the ad and land on the company website, then proceed to read a few reviews about […]

Social Media Optimization

October 23, 2015

Actually Actionable Advice: Using Social Media Marketing as an Opportunity

In the daily blur of grinding away at our checklist for social media, we too often forget what it means to be a human with our strategy. Instead of reading yet another formula made of standards, sometimes you need a refresher on how to see social media as an opportunity rather than an obligation; which […]

Content Marketing

October 21, 2015

3 of Today’s Most Prolific Content Marketers and What They Teach Us

To truly dive into the world of content marketing, you must first understand that writing something great is only a drop in the bucket that is the strategy behind successful content marketing. Writing something with a few keywords jammed in it is far off from content marketing institute’s definition of: “Content marketing is a strategic […]

Social Media Optimization

October 20, 2015

Facebook’s new “Reaction” function and its impact

After Facebook publicly released a preview of their new “reactions” function there were several different responses. Of course, Facebook stated that the motivator for this change was the overwhelming demand for a “dislike button”. Which was a strange way to introduce this idea, as the closes thing to a dislike here is probably the “angry” […]

Digital Marketing, Landing Page Optimization

October 19, 2015

What all the best landing pages have in common

Although there is no one size fits all formula to follow, there are elements on the most successful landing pages that are shared between them all. Building a landing page that is engaging, builds trust, and is visually appealing, is easier said than done. We’ll go over the biggest factors when it comes to making […]

Responsive Website Solutions

October 15, 2015

Building content continuity between your desktop and mobile websites

The astonishingly rapid pace of the internet’s evolution has bred many recent changes in the way we interact with online websites, one of which is how we view mobile content vs desktop content. 89% of mobile owners use their phones to open a browser and use the internet Because of this, companies must consider the […]

Digital Marketing

October 8, 2015

Digital Marketing and the Legal Industry

As law firms and attorneys have historically been centered on creating advantages for themselves through networking, just about 30% of people say that they find attorneys through asking a friend. While this remains an effective strategy, there’s a huge percentage of clients who want to be found as they actively seek someone to go with, […]

Local SEO

October 7, 2015

Why Do Small Businesses Struggle With Local SEO?

As we’re contacted by a number of local businesses every month, we’ve seen a trend rising out of the woodwork that’s rather alarming: SEO has changed, and local businesses are being hurt by hiring companies that do not know this. Unfortunately, it gets worse. In addition to not knowing the current best practices, many agencies […]

Industry Updates

October 6, 2015

Coming Soon: Google’s Real Time Penguin Algorithm

Last month Google disclosed that they will be releasing a real-time version of the Penguin Algorithm before this year’s end, or at least that is what they’re shooting for. Penguin is the name Google dubbed this algorithm as it crawls sites to determine if they are “black-hat” techniques used by those trying to trick Google […]

Social Media Optimization

October 5, 2015

A guide to Facebook Advertising

When someone says “PPC” most people immediately envision Google’s AdWords and forget about the platform that has been massively upgraded in the last few years, and even more so in the last two months. Facebook’s innovations like the Custom Audience function, demographical refinements, and the ability to advertise not based off of extremely expensive keywords […]

Content Marketing

September 25, 2015

Why Content is King in 2015 and what it’s Missing

If you remember the days when banner ads had 50-90% Click through rates, you’re probably both old and exceptionally jaded to the current ones. In fact, we all are. Our chances of clicking a banner ad are lower than the chances of us climbing Mount Everest. The stats also say that you’ve seen 1,700 banner […]

Pay Per Click

September 24, 2015

Proven Building Blocks to a Successful Pay-Per-Click (PPC) Campaign

As PPC platforms were popularized over a decade ago, you’ve likely already picked up a few great ways to run a PPC campaign over these years. However, what most people using Pay-Per-Click advertising platforms don’t know is how to get that certain edge up on their competitors with time-tested techniques. Here, we outline a few […]

Digital Marketing

September 22, 2015

Why the Financial Segment Needs Online Marketing

The financial segment in the US has been slow to adopt any strategy involving digital marketing, and for good reason, too. Digital marketing can become quickly complex, and more traditional forms of marketing have had proven success for such a vast number of years. With the advancement of time, the numbers have shifted quite heavily […]

Social Media Optimization

September 21, 2015

Who are Social Media Influencers and How to Find Them?

Before you can benchmark yourself or connect with people to help extend your reach, you must first seek out those that are actually making waves on social media. An influencer is more than someone who sets foot into the shallow end and makes a few splashes; they’re the ones that jump into 10ft deep section […]

Digital Marketing

September 18, 2015

Google and Twitter to develop an Instant Content Delivery Platform

This coming fall, “instant articles” will be available on Google and Twitter to mobile users when they touch a link. What this essentially will do is have a full article load to their screen near instantly rather than the few second wait we’re all so used to. But the twist: These articles will be open […]

Search Engine Marketing

September 16, 2015

How is Search Engine Marketing (SEM) changing?

As we know, the world of online marketing is fluid and always changing. The digital expanse of 2012 is nearly unrecognizable when held side-by-side with the modern space of 2015, as shown in the newest study published by search metrics this year. With all the tweaks in ranking factors Google has done, they’ve significantly changed […]

Social Media Optimization

September 14, 2015

Make Intelligent Use of the #hashtag for Effective Social Media Marketing (SMM)

It was quite some time back (in 2007) that the concept of hashtags was introduced. This explosion of usage on social media sites has tapered off in the last few years to form into something that we no longer view as new, but instead more as something that just is. The hashtag has the power […]

Digital Marketing

September 11, 2015

Amidst one billion websites on the Internet, how is the evolution of website design affecting you?

From 1 website in 1991 to 1 billion in 2014, the internet has indeed grown far beyond what anyone could have imagined twenty years ago. If you’re feeling awash in this deluge of active websites that just about anyone can create, you’re definitely not swimming alone. In the most recent years of the internet’s evolution, […]

Social Media Optimization

September 9, 2015

Are you socially engaged? Several social media marketing strategies brilliant companies are using today

If you’re toiling away behind a keyboard daily to come up with the best content you can, then your social media pages are likely chock-full of delectable articles available for reading. Indisputably, this is something all businesses on social media should be doing. Yet, it’s still so common to see companies that have already checked […]

Ecommerce Solutions

September 7, 2015

Google’s buy button- The new Magic Button for e-commerce?

As much as marketers like to toot their horn about how huge mobile e-commerce has gotten over the last few years, actual purchases off phones and tablets are still dismally low when compared to their counterpart, the desktop. Despite the prodigious figure that is 60% of all browsing for a retail purchases done on mobile […]

Search Engine Optimization

September 3, 2015

How much should I spend on Search Engine Optimization (SEO) Services?

Tips to manage your SEO services spend How much is too much or too little? You are probably often asked this question during a monthly SEO evaluation meeting. How can be sure that you are not overspending on your SEO efforts or not spending too little? At some point in every company’s existence, a decision […]

Digital Marketing

September 2, 2015

What is the changed relationship status between Google and Wikipedia? It’s Complicated

The 11% drop in traffic of 250 million site visitors per month clearly indicates that all is not well between Google and Wikipedia. This happened over the course of one month during last May to July. So, what happened to their beautiful friendship? We all know and love Wikipedia, but why does Google not feel […]

Industry Updates

August 28, 2015

Google creates security patch for Android users

Source- https://upload.wikimedia.org/wikipedia/commons/4/4e/Android_robot_skateboarding.svg The highly dis-joined operating system that runs on 24,000 devices from 1,300 brands that we know as Android, has been experiencing another security bug that opened user’s private data to abuse. As Google found and recognized the bug, they have set out to patch it, which will likely be completed sometime in the coming […]

Content Marketing, Digital Marketing

August 27, 2015

Understanding Semantic Content Optimization

First of all, “semantic content optimization” is nothing more than a term that has been coined by the digital community to mean one thing – create a pleasurable experience on your website for as many people as absolutely possible. Of course this leads to the question, “Doesn’t everyone already do this, though?” and to […]

Local SEO

August 25, 2015

Local Search Engine Optimization Has Become Vital for Businesses – Here’s Why

Being easy to find in local searches is more important than ever, which we will explore in seven different hard-hitting statistics. Mobile searchers As found by Google, 50% of all local searches done on mobile devices lead users to physical stores each day. On the other hand, 34% of computer users are doing the […]

Digital Marketing

August 24, 2015

Tips to Effectively Manage Online Reputation

Source: yelp.com Let’s walk through a typical scenario: Your car’s check engine light just came on and you’re heading out to one of the local mechanics nearby to get it looked at. You do a quick check on Google maps to see what’s around to find several Yelp reviews integrated into the search you did […]

Industry Updates

August 21, 2015

Things You Need to Know About Google and Alphabet

Last week, one of the world’s most well-known companies decided to restructure its business and create a holding company called Alphabet. The short and sweet version as to why they did this is mention in their blog when they said, “smaller bets in areas that might seem very speculative or even strange when compared […]

Pay Per Click

August 20, 2015

Here’s how you can manage user ad settings on Google

Source: https://pixabay.com/get/258164d1f7c867838e9d/1439482605/office-625892_1280.jpg?direct If you’ve ever wondered what specifically goes into the ads that you see on Google, which led you to question if you can change things. Well, you can. With this recent addition of control on what ads users can see, it’s easier than ever for anyone to customize their Google experience. The […]

Digital Marketing, Search Engine Optimization

August 19, 2015

Is SEO more important than user experience?

Source: https://pixabay.com/get/583f5f85543fce2ae08c/1439497071/chalk-791054_1280.jpg?direct Likely, you already know the answer to this. We should continue to remember that SEO is important and why it is, but never forget that user experience is why visitors stay, and will come back to your site. Let’s look into why this is the way it is and how to balance […]

Digital Marketing

August 18, 2015

Effective techniques to increase your Conversion Rate

The Basics In case you’re unaware, the most common and proven way of gaining conversions is to simply follow the conversion funnel model. Even with all the different versions of this model, they all basically boil down to this: Awareness- Let them know who you are, through whatever channel you want Interest- Prospects are then […]

Social Media Optimization

August 17, 2015

Shopping from Twitter – Will it Soon be a Reality?

Source: https://pixabay.com/get/cab996e03360cb02482c/1439220212/twitter-720977_1280.png?direct & https://pixabay.com/get/c29df68566acea53ae51/1439219996/buy-686337_1280.jpg?direct Twitter has come a long way since its humble beginnings way back in 2006. Almost ten years later and they will be soon to implement an instant buy button, it’s true. Twitter officially confirmed this when they stated in their blog that users will be able to get access to […]

Search Engine Optimization

August 14, 2015

Why Are Infographics Important For Search Engine Rankings?

Source- http://www.schrockguide.net/infographics-as-an-assessment.html Well, according to Rand over at MOZ, usefulness of infographics is definitely waning. He says that the vast majority of infographics used today are actually not as useful as their alternative, the visual asset (photos, small graphs, etc.) This could be for any of a plethora of reasons like, they’re overused, done poorly, […]

Digital Marketing, Social Media Optimization

August 13, 2015

How can You Get Ranked on YouTube?

No matter what, you won’t be anywhere near the top rankings of YouTube with content that viewers don’t want to watch. So, after you’ve become confident that you have the ability to offer quality videos, you are then cleared to start utilizing the methods YouTube offers to augment your visibility and gain ranking. Where to […]

Mobile Application Solutions

August 10, 2015

The Future of Mobile Advertising

Some amazing facts about Mobile Marketing If Google’s Mobilegeddon of sites that were not mobile friendly was not warning enough, 2015 is the iconic year that mobile use has skyrocketed. Don’t believe this? Let’s let the fact speak for themselves. As of last year, total time spent on Mobile Devices exceeded that of time spent […]

Industry Updates

August 7, 2015

What will happen to Google autocomplete API on 10 August 2015?

As Google announced just recently, they will be shutting off their unpublished Autocomplete API on August 10 of this year. Let’s look into what this is and what this will do. First of all, who even cares? Well, if you’ve ever worked with keywords before this will likely affect your work. The unpublished autocomplete API […]

Digital Marketing

August 6, 2015

Update on Bing Search Traffic

If you’ve had the chance to recently see Bing traffic in analytical software, you’re probably aware that there’s something different about the organic visits. Most users who saw this initially chalked this change up to a tweak in the algorithm on Bing’s side of things. Source- https://pixabay.com/en/icons-symbols-bing-search-engine-842847 The Loss of Organic Traffic With the […]

Digital Marketing, Responsive Website Solutions

August 4, 2015

Lessons learned from Google’s Mobilegeddon

Find out how important is it to have a responsive website or mobile-friendly website after the Mobilegeddon effect Source- https://www.stonetemple.com/mobilegeddon-may-have-been-bigger-than-we-thought/ The above graph information is commonly being cited as the main source of information on what happened during Google’s Mobilegeddon. These number make it clear that Google was not messing around when the term “Mobilegeddon” […]

Content Marketing

August 3, 2015

What is the latest trend in content marketing?

An insight into creating high-quality content with agile content marketing strategy. Source- https://pixabay.com/en/strategy-board-marketing-791200/ Ready, Fire, Aim As the average content strategy seems to move much more slowly than the other strategies implemented in your company, many companies are beginning to adopt something called an “Agile Content Marketing” strategy. The single most important factor […]

Landing Page Optimization, Pay Per Click

July 31, 2015

How to Get the Most from Your Mobile Landing Pages?

So you’ve got your mobile site set up, you feel like it is optimized, and your PPC campaigns are ready to go. But how can you be sure that you’re getting the most conversions from your current set up? Take a look at these following tips that are really useful. First Things First, Have Your […]

Search Engine Optimization

July 30, 2015

Will Automating Search Engine Optimization (SEO) Activities Improve your Search Results?

Even if you know little about SEO, you will definitely be aware of the fact that properly evaluating and improving upon a website requires significant amounts of time. Fortunately, new tools to accomplish what we strive for in SEO are being created at a faster rate than ever before. Aligned with the suggestions of SearchEngineLand’s […]

Pay Per Click

July 29, 2015

A Beginner’s Guide to Pay Per Click Advertising

We’ve all heard the buzzword/acronym “PPC” or the phrase Pay per Click at some point. But you don’t know exactly what it entails or how it works. Well you’re in luck, you came to just the place to get a quick crash course. Let’s start with something easy PPC, or Pay per Click, is a […]

Digital Marketing

July 28, 2015

How Can Google Analytics Help Increase Your Website Traffic?

What’s so great about Google Analytics? First of all, it’s free! You read that right, you don’t have to pay a thing for this software. Many competitors to Google’s analytical software require some form of payment, like Adobe’s SiteCatalyst. Of course, Google does recommend paying to upgrade to the more refined version of Google […]

Social Media Optimization

July 27, 2015

7 tips to get Social Media Marketing right

Source- https://pixabay.com/en/facebook-social-media-424521 Use Social Media Management Software Even if your company is just getting into social media, using management software like the commonly used Hootsuite or Sprout is essential to success. Both of these are tools that beginners can use but also offer a wide variety of functions based on your company’s objectives. A good […]

Local SEO

July 24, 2015

How can Blogs Boost your Local SEO Results?

In a 2012 post by Chris Silver Smith, Blogging has been called a secret weapon for local SEO. How much of that perception has changed? Here’s a look. There was a time when people associated blogs with a teenager dictating their life on the Internet or a travel narrative narrating the wonders of exotic places […]

Social Media Optimization

July 23, 2015

Improve Your Facebook Page Engagement

If you’ve had to deal with trying to get a new social media page off the ground, you know the struggle of what it means to grab attention from new customers. Facebook is partially responsible for this struggle as they have rolled out an algorithmic change recently that added more value to personal posts than […]

Digital Marketing

July 16, 2015

Digital Success, the one stop shop for all Digital Marketing Solutions, Gets a Facelift

Welcome to a new look of Digital Success Agency (DSA). Check out our new cool and chic look and don’t miss the video with an introduction to our agency. With enhanced graphics dipped in new colors, we introduce Digital TurnOn, a new all-encompassing digital marketing bundle of services. What Digital TurnOn offers? You are a […]

Pay Per Click

July 14, 2015

Have a new account on Adwords? Know what to expect in first 30 days and be ready for these 9 challenges.

You may be trying your hands with a new Adwords account or may have given this task to an agency to manage, you may find it intriguing why the first weeks are so bumpy. Google Adwords is the fastest and sure shot way to start getting traffic from Google especially on the keywords which are […]

Digital Marketing, Search Engine Optimization

July 13, 2015

In-house team or Digital Marketing Agency – who should you choose for your Search Engine Optimization (SEO) Services?

In a recent post that appeared in Forbes, there was an interesting elaboration on what Chief Marketing Officers (CMOs) need to know about SEO. The author mentioned that unless CMOs understand SEO and what can be expected from it, the result may not be satisfactory. For example, it’s important to understand that SEO is not […]

Content Marketing

July 7, 2015

Content Marketing or Native Advertising – Which Works Better?

In a recent blog published on HBR, there is an interesting comparison between returns from Content Marketing and Native Marketing. Before getting into the details of this comparison, I wanted that we really understand Content Marketing and Native Marketing in the true sense. By definition, Content Marketing is an approach to create and distribute relevant […]

Digital Marketing

July 2, 2015

Do more with Analytics

You can do a lot of analysis with Google Analytics. Parameters like website visitors, source and conversion tracking can be measured with the help of analytics. If you were to perform a deeper dive of the dashboard, you can actually yield much more. For example, check the source for your most valuable customers and how […]

Digital Marketing, Industry Updates

July 1, 2015

Google’s Pirate Algorithm – What has it changed?

The algorithm proved to be a blow to the websites with copyright infringements. But it only impacted their rankings and not their existence. Source- https://pixabay.com/en/pirate-flag-bones-skull-danger-47705 Recently Neil Patel shared the impact of the Google’ Pirate update, an update that was first introduced in 2012. The pirate algorithm was known to be quite different from the other […]

Digital Marketing

June 29, 2015

Brand and Non-Brand Search Measures – Understanding the Difference

Search expert Jennifer Johnstone revealed how search can be measured more accurately and the difference between measuring branded and non-branded search efforts. While it is important to have a robust measuring scheme in place, the numbers will not make sense if brand and non-brand search terms are analyzed separately. Measures like Cost Per Acquisition or […]

Pay Per Click

June 25, 2015

Unused Ad Groups & Campaign Removal Is Becoming Permanent After 30 June, 2015

Are you ready to give-up your unused, non-functional or discarded campaigns, which are 100 days old? Google has recently started an activity to delete unused ads, campaigns and other AdWords entities present in your AdWords account and named it as ‘Spring Cleaning’. The activity that started on March 23 attempts to remove all the ads […]

Digital Marketing

June 23, 2015

The Pursuit of User “Happyness”

In his recent article, Columnist Eric Enge shared how user experience is so important that it can even have an impact on search engine rankings. While user experience is typically seen as something that awes the user, there are factors like content quality and engagement that also attribute to it. And search engines have started […]

Industry Updates, Responsive Website Solutions

June 19, 2015

Mobilegeddon Update – What Has Been The Impact?

Google announced the Mobilegeddon on 21st April this year. What has been the impact of the algorithm change that favored mobile websites? Has the effect of Mobilegeddon been as huge, as expected? So far, Mobilegeddon has not proved to be as harmful for websites as anticipated, at least for desktop searches. But for […]

Pay Per Click

June 16, 2015

Make Your Paid Search Ads Perform

You have been substantially investing in paid search campaigns and yet they are not yielding any results. While a lot of you may not think about it or may deem it as unimportant but the text of your ad is an extremely important driving factor. You might have created the ad copy in a hurry […]

Digital Marketing

June 11, 2015

Why should you care about Digital Marketing?

We can only start talking about Digital Marketing once we have a common definition of the term. Digital Marketing is a set of marketing activities that employ digital technologies to reach clients. These digital technologies are Search Engine Optimization (SEO), Search Engine Marketing (SEM), link building, mobile advertising, Social Media Marketing and others. There are […]

Digital Marketing, Responsive Website Solutions

June 10, 2015

Get your mobile website to drive your sales

While the Google Mobile update known as Mobilegeddon has gradually but surely shown its impact, you are wondering about the next step. You may have a mobile-friendly website that is able to garner a decent search engine ranking but is it driving your sales? What do you need to know to up your sales with […]

Digital Marketing

June 3, 2015

Still living with the half-baked?

So you have engaged with a SEO specialist to drive your rankings on Google (and hence get some leads)? And you have another vendor to take care of your mobile application? There’s another agency to manage your social media channels. And there’s a freelancer to help you with your web content. You just noticed your […]

Industry Updates, Mobile Application Solutions

May 29, 2015

Smartphones to get smarter with the launch of ‘Now on Tap’

Now get prepared for your android smartphones to read your mind and get smarter. Here’s why. Google Now will mature and give you ‘Now on Tap’, a contextual searching technique. It will be so cool that it will give you search results whether you’re using an app on your phone or using your browser. ‘Now […]

Digital Marketing

May 20, 2015

Behind the Mask – Here’s an Update on Phantom

No, this isn’t about Phantom, the superhero and his fights with the pirates or smugglers. And this isn’t either about Rolls-Royce’s Phantom, the timeless engineering luxurious marvel. Calling it a quality update, Google recently rolled out the Phantom update and it apparently seems to have dipped rankings for a number of websites. It has been […]

Local SEO

May 15, 2015

Get Back to the Pack after Pigeon Ranking Change

In spite of all your efforts towards getting local search results, do you seem to be trailing in the rankings? If yes, the following blog is just for your eyes. In his write up, Neil Patel shares how, with Google’s Pigeon algorithm update, there should be a shift in the way we look at local […]

Search Engine Marketing

May 13, 2015

It’s True! Google Adores Great Content on Social Media

There is no doubt that Social Media has a huge impact on your SEO rankings. Google uses a website’s popularity on social media channels as a ranking measure. Quality content on your social media attracts followership, which in turn enhances the subscribers (and the traffic) for your website. For example, Google relies a lot on […]

Digital Marketing, Search Engine Optimization

April 24, 2015

Saying Goodbye To NODI

When Coca Cola created their Content 2020 strategy, Jonathan Mildenhall, VP Global Advertising Strategy said: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile […]

Digital Marketing, Mobile Advertising, Responsive Website Solutions

April 15, 2015

Mobile-friendliness – not a choice anymore. It’s a necessity

It struck. Google’s Mobilegeddon is finally here to favor the mobile-friendly websites. Are you still wondering the next best move for your website? The impact of the algorithm change will be visible in a few days but that shouldn’t stop you from switching to a mobile-friendly version for your website. This change in the search […]

Digital Marketing

April 14, 2015

Something Missing In Your 2015 Digital Marketing Strategy?

So you have been executing all that was planned as per the 2015 Digital Marketing Strategy, which was developed so meticulously. But the results have not been as planned. It includes all the parameters that should work in the given scenario but what could be the missing piece that’s pulling the expected results down? You […]

Mobile Advertising

March 28, 2015

Mobile Advertising – You Just Can’t Ignore It Anymore

According to a report by eMarketer, mobile advertising will dominate the advertising space in the next 5 years. In fact they have predicted the spending on mobile advertising to double by 2020 in comparison to 2014. The steep growth is indeed attributed to more than 7 billion mobile subscribers worldwide. By 2020, most of the […]

Pay Per Click

March 12, 2015

The Secret Mantra to Make PPC Campaign Work

Making the pay-per-click (PPC) advertising model work seems to be a tough task. But you also know that once it works, it can be a highly effective way to draw traffic. So what is missing in your PPC campaigns? What can you do to get traffic on your landing pages? How can you really design […]

Local SEO

March 5, 2015

Renewed Perspective On Search Trends

In the recent times, the saying ‘When in Rome, do as the Romans do’ has become relevant in the world of SEO. It means that you have to customize as per the people around you. Research shows that businesses that localize keywords and content tend to get a better response than businesses that try to […]

Digital Marketing

February 18, 2015

Google Webmaster Tools Data Stopped Updating Since Feb 7th, 2015

On Feb 12th, 2015, SEO strategists began voicing their concern regarding data update in Google Webmaster Tools. Over time, it has been observed that the data in Webmaster Tools is delayed by about two-days. But, this time, the Google Webmaster tool update showed its last update on 7th February. You are not alone in this! […]

Digital Marketing

January 19, 2015

One traffic uptick on your website which will disappoint you! Spam bots are inflating your referral traffic in Google Analytics; learn how to trick it away

There is a buzz among webmasters about the spam traffic coming in from spam URLs, mainly from Russia and countries which have no relevance to your business. Scan your referral traffic and don’t be happy looking at the sudden surge in traffic, as this increase in referral traffic is pseudo. For those who are still […]

Digital Marketing, Pay Per Click

December 26, 2014

5 Phenomenal AdWords Tips to Improve Your Pay-Per-Click Advertising

One of the fastest evolving methods to draw prospective customers to your website is Pay-per-click advertising. In the pursuit of the same, several business owners give Google AdWords or Yahoo Search Marketing or both a try. They display ads in the sponsored results section of SERPs and have to pay a fee each time when […]

Web Analytics

December 24, 2014

7 Best Web Analytics Tools for Small Businesses

Running an online business is not an easy task as many of you might think! Understanding your visitor can be confusing as each brings his own set of data which has to be collected, measured, analyzed and finally reported. With this information, you can even tweak your promotions accordingly to improve the length of time […]

Digital Marketing, Search Engine Marketing, Social Media Optimization

December 23, 2014

Top 10 Online Marketing Trends That Will Dominate 2015

It’s that time of the year when social media platforms are cluttered with all sorts of predictions for the New Year. What changes will the Digital Marketing industry see in delivering the digital marketing solutions in 2015? As New Year comes in, internet marketing service providers see a more advanced industry which will lay emphasis […]

Digital Marketing

November 26, 2014

Bygone are the days of “Facelift Launch” event and bang of Media coverage, latest is “invite only”

Hi everyone, I just stumbled upon this URL: https://www.amazon.in/gp/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21 in the morning today and it somehow triggered me to think about all that follows: What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to […]

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