A Comprehensive Guide on Google Penalties and How to Recover Have you ever been in a situation where your website isn’t getting the traffic it deserves despite the myriads of marketing and advertising efforts employed by your digital marketing agency? As nightmarish as this scenario may seem, your website may be experiencing from the […]
5 Latest Google Ads Features And How to Make it Work For You Google never stops releasing new updates and features to enhance the search experience through its algorithms and upgrades. For your SEO or PPC agency, keeping up with the constant changes can be challenging. But managing the learning curve can become the factor […]
Make Sure You Know These 4 Types of Search Queries Before Starting a Keyword Research For Your Business Search queries are one of the essential components of SEO. As any SEO expert or anyone who knows about keyword research would agree, finding the right words and phrases for your SEO or content strategy is integral […]
How to Recover a Missing Account in Google Tag Manager No matter if you work in a digital marketing agency or an SEO company, you might have recognized the wealth of tools that Google offers to bolster your marketing efforts. From Analytics to Optimize, there is no shortage of resources to boost traffic to your […]
Most Popular SEO Trends & Predictions by Top Influencers It is a known fact that websites on the first page of Google receive a significant share of search traffic clicks from web users. This is evident in a recent Moz study which revealed that the first page of Google captures more than 70% of organic […]
2021 Google Search Console Guide for Dummies If the aim is a thriving online business, you should measure your performance with particular metrics. For instance, if you launch an ad campaign, your concentration will be on the Return of Investment (ROI) and the performance. If it is a branding campaign, checking the results on revenue […]
Are You Leveraging Effectively these 7 New Features of Google My Business in 2021 for Your Local Business? The global pandemic has been difficult for most of us. Many businesses have also suffered in this catastrophic phase. To lift off the load a little, Google has introduced many cool features to Google My Business (GMB). […]
What Is Intentional Marketing? Definition and Examples The primary goal of marketing is for your services or products to reach your customers effortlessly. People will get closer to your company, and that would probably change their lives too. But bringing people close is not that simple because you can’t predict their actions. What is predictable […]
How to Expand Your Business Reach Using Google Knowledge Graph? Google seeks to deliver results that better match users’ searches by making connections between search terms and a real-life context. Find out what Google Knowledge Graph is and how it can help your business. Google’s ability to accurately determine the searches that users make on […]
7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts Globally In today’s digital world, content is the new king. Digital marketers consider content as the lifeline of every business. It is the driving force that increases your website’s traffic and helps to convert leads. 80% of the marketers globally plan to spend more on […]
The key to Creating a Winning Digital Marketing Strategy Digital marketing is an essential part of doing business in 2021. Yet, so many businesses and marketers are just scraping by with so-so strategy or no real strategy at all. Over time, this leads to more work, less return, and some understandable frustration. It’s time for […]
Watch Out For These 11 Signs If Your SEO Company Is Helping Or Killing Your Website In 2021 If you are reading this article, chances are you are planning to engage with an agency for SEO of your website for all good things which you have heard about SEO or maybe you already have an […]
5 Reasons Why You Should Worry Even More About Page Experience in 2021? Google has officially announced that a new ranking algorithm called Page Experience will take effect in May 2021. However, due to the COVID-19 Pandemic, they’ve decided to give a 6-month notice before rolling out the new update. The new ranking algorithm will […]
Should You Invest in Writing Content For Google or Social Media? For some time now, marketing experts have debated whether to invest in content writing for Google or social media. Most companies hire SEO agencies to expand their business through content marketing without realizing the potential of social media. On the other hand, some businesses […]
Why Invest in Paid Search to Thrive Your Business Sales During the Crisis Social distancing guidelines and shelter at home orders by state and local governments to slow the spread of the COVID-19 and minimize the risk of viral transmission means that millions of Americans are spending more time at home. This has led to […]
5 Digital Marketing Tips for Real Estate Businesses to Get Sales Growth in the Economic Crisis We are currently dealing with the coronavirus pandemic which is mainly characterized by social distancing, and people staying at home. We are now in an economic crisis due to the global pandemic, and as with any economic downturn, many […]
Digital Success Awarded as Top B2B Company in Texas by Clutch! Digital Success is a multi-disciplinary marketing agency that offers a unique model to small and medium-sized business owners who may or may not have an internal digital marketing department. By making it our mission to drive results for our clients, we’ve been able to […]
7 Post Covid-19 Digital Marketing Trends That Will Drive the Future Digital marketing has become one of the best forms of marketing because people spend a significant amount of their time online. Generation Z, for instance, believes in new trends in social media and this makes it easy to market goods and services online. The […]
8 Ways to Grow your Local Business with Digital Marketing In this advanced digital arena, most businesses are doing whatever they can do to stay on top. And the scope of traditional marketing is out of the picture and digital marketing has impressed its routes. If your local business made an appearance on the homepage […]
6 Key SEO Trends and Growth Statistics Every Marketer Should Follow During Post COVID 19 Things are gradually coming back to normal, well the new normal. For digital marketers, there is a new future and attention shift for digital marketers to remain relevant on the web. Do you know how many web searches are conducted […]
7 Reasons to Hire Digital Marketing Agency to Revamp Your Finance Company During the Economic Crisis Digital Marketing is crucial for the success of any company, business, or organization, especially finance companies, during an economic crisis. During this time, the development and implementation of an effective digital marketing strategy that identifies and provide solutions to […]
Why SEO Matters More Than Ever For Small Businesses During The Slow Season Containment measures to curb the rapid spread of the coronavirus (COVID-19) across the globe has led to the disruption of vital supply chains, resulting in a global economic downturn. This downturn has hit many small businesses very hard especially those in specific […]
Top 10 Influencers on LinkedIn and Twitter For Digital Marketing Following top influencers for Digital Marketing on social media (LinkedIn and Twitter) can be an amazing way to feel inspired and learn more about the industry you’re most interested in. If you want to learn more about digital marketing, take a look at our favorite […]
13 Small Business Marketing Strategies for Business Growth During and After The COVID-19 Crisis The COVID-19 pandemic has affected every industry and changed the way we do things such as shopping, working, and even how we live. Now, more people than ever are working from home and shopping online. There are no social gatherings, thus […]
The Top 10 Ecommerce Marketing Trends to Increase Product Sales, According to the Experts Increasing your digital marketing profile in the current business climate is more important than ever, and there’s nowhere that it’s more apparent than in the world of ecommerce marketing. Save With interest in conventional retail spending starting to decline worldwide, there’s […]
How to Generate Leads & Thrive Your Sales During COVID-19 Pandemic The COVID-19 pandemic has shaken the world, leaving both public health and economies deeply affected by it. It is during these uncertain times that businesses are struggling to generate more leads and meet targets, mostly due to measures restricting non-essential travel and in-person activities. […]
50 Dental Keywords You Should Not Miss Out To Grow Your Business in 2020 Dentistry is an essential service and during this ongoing pandemic, people have been increasingly relying on the internet to look and book online for such services. It has, therefore, become crucial for service providers to make themselves easy to found by […]
The Ultimate Guide to Using Digital Marketing for Building Your Audience Philip Kotler, the father of modern marketing once said, successful sellers are concerned with the client first and the products later. This single sentence can truly explain the importance of having customers/clients for you to build your brand, sell your product, gain success, and […]
How Digital Marketing Can Revamp Your Restaurant & Thrive your Sales During COVID-19 Crisis The COVID-19 Crisis has changed the way we do business due to unforeseen circumstances. That’s especially true when it comes to restaurants, many of them were closed for the past few months and now they are reopening. Using the right restaurant […]
Essential Real Estate Digital Marketing Strategies to Get Growth in Sales Amid COVID-19 Introduction The coronavirus (COVID-19) pandemic has had a severe impact on different sectors of the global economy and the real estate market is not an exception. Restrictive measures to combat the virus spread has led to a halt in house viewings, even […]
Why the Automobile Industry Must Use Digital Marketing to Boost Their Business After Lockdown Introduction The performance of the US automobile industry in 2019 was relatively decent, with average auto sales at 16.9million, which is off from 17.3 million in 2018, and 17.23 million in 2017. Even though the total auto sales for consecutive years […]
13 Salon Marketing Trends During COVID-19 That Will Expand Your Business After Lockdown The COVID-19 pandemic brought in major challenges for salons. It got to the point where many of them were closed at least for a little while. The most important aspect now is to find the right way to perform marketing for salons. […]
5 Reasons Why Digital Marketing is Essential to Grow Your Startup Business! With the world going online, a digital marketing strategy is a key you need to drive your business to success. Digitalization opens up a plethora of opportunities for you to raise your ROI, build your audience, and more. Additionally, for startup success, traditional […]
5 Digital Marketing Tips for Lawyers to Get Success & Beat the Impact of COVID-19 The COVID-19 pandemic took the world by storm and it affected most industries. Unfortunately, lawyers have also been affected by the lockdowns and virus spreading really quickly. However, this is the perfect time to work with a marketing agency and […]
9 Social Media Marketing Strategies to Thrive and Tide Over COVID-19 Global Crisis Human behavior, interests, and preferences are rapidly changing due to the unprecedented times caused by the global COVID-19 outbreak. Brands are now in panic mode as their previous marketing strategies are gradually becoming ineffective. This has sent marketers scrambling on ways to […]
List of Top keywords to Boost Your Local Restaurant’s Sales in 2020 COVID outbreak and resulting prevention measures have affected the hotel and restaurant businesses the most. Due to lockdown and social distancing measures put in place by the government in almost every nation, the restaurant businesses are finding it tough to stay afloat. Also, […]
The No-Fail Guide to Growing & Monetizing a Digital News Website in 2020 At a recent conference I attended, a fine entrepreneur explained to me why growing a digital news website in 2020 is nothing short of an uphill task. Rightly so, with the conventional media investing big time in the digital realm and the […]
5 Digital Strategies to Help Restaurant Sustain and Grow During COVID-19 Crisis In a bid to halt the rapid spread of the coronavirus (COVID-19), several states and regions have taken a number of steps like imposing restrictions on non-essential businesses, closing public spaces, announcing social distancing guidelines and issuing stay at home orders. As restaurants […]
8 Savvy Social Media Marketing Strategies That Don’t Cost You A Fortune Social media marketing requires a business to step out of its comfort zone. Over 90% of the businesses in the US use social media for marketing. What began as an entertainment platform has now evolved into a powerful and competitive marketing tool, transforming […]
How the Search is Changing During Coronavirus Pandemic: And How the Businesses Should Adapt to the Change The currently happening situations of Coronavirus is no more unknown to any country and any humankind. The lifestyle of people is changing and so is the circumstances. People are forced to stay inside and move to online space […]
Tips to Leverage Google My Business for Your Local Business Growth During Covid-19 Crisis The Covid-19 pandemic outbreak is having a severe impact on all the business types across the globe. This pandemic situation has not only changed our day to day routine but also changed the way brick-and-mortar businesses work. The critical situation caused […]
7 Simple Marketing Tips for Small Business Owners to Sail Smoothly through the COVID-19 Crisis The world is facing a health and economic crisis due to the coronavirus (COVID-19) outbreak. This crisis is causing a variety of challenges, particularly for small businesses and young enterprises. Measures against the spread of the virus have forced a […]
From Surviving To Thriving: 5 Ways Digital Marketing Can Help Business Adapt to the Age of COVID-19 It has been roughly two and a half months since the World Health Organization declared the Coronavirus outbreak a Pandemic. Since then, different countries around the world have taken several steps to halt the disease spread. This has […]
The Right Marketing Tactics for Growing any Online Business During COVID-19 In the earlier days, being found on the web did not involve a lot of technicalities. Unlike the present day, in which you need to know the length and breadth of digital techniques to rank up. The digital landscape is transforming. The most common […]
List Of 55 Most Popular Keywords For Growing Your Real Estate Business Post COVID! Real estate is a big investment that people make, and it is also one-time mega-investment for most of the people in their lifetime. For all their real estate research, they rely on Google search engine. If you are a real estate […]
4 Reasons Social Media Marketing is a Blessing During the COVID-19 Period Correct me if I am wrong, but I firmly believe – COVID-19 is here to give us some crude life lessons. It has pointed at the inefficacy of global healthcare. Along with this, the crisis has also hastened the digitization of work in […]
Top Reasons Why Digital Marketing Will Thrive in the Looming Recession Due to COVID Pandemic The coronavirus (COVID-19) outbreak has triggered not just a global health crisis but also a financial crisis. In a bid to control and contain the disease’s rapid spread, several countries have announced sweeping containment measures. These measures which are meant […]
Why You Should Invest In Digital Marketing to Grow During a Recession (When Your Competitors Aren’t!) Introduction A lot of disruptive events happening in the global scene have raised fears about a looming economic crisis. Alarming predictions about a global economic recession has prompted businesses to brace for impact. And as a result, a lot […]
How To Expand Your Business During Social Distancing The Coronavirus pandemic just came out of nowhere. When it was talked about an epidemic in China in December and January, no one thought about it in other places in the world. However, fast forward to March 11, it was officially declared as a worldwide pandemic. New […]
Coronavirus outbreak has made the virtual marketing even more relevant as most of the businesses are struggling to survive and grow in this era of uncertainty and economic downfall.11 Questions to gauge Marketing & Sales readiness and identify gaps
5 Reasons To Stay Invested In Digital Marketing to Grow Your Online Presence During Coronavirus Lockdown A lot of countries around the world are currently under some form of lockdown due to the coronavirus (COVID-19) outbreak. The quarantine measures put in place to contain and control the disease has disrupted the free flow of people, […]
COVID-19 and Its Implications On Your SEO Strategy Introduction The coronavirus (COVID-19) outbreak is rapidly redefining business models and changing consumer behaviour. As the disease continued to spread, countries announced several measures to contain the virus, by closing schools, shops, public spaces and point of entries. Save These containment measures are causing dramatic changes across […]
7 Ways to Make Remote Work, Work Successfully for Digital Marketing During COVID-19 Lockdown Introduction The Coronavirus (COVID-19) outbreak has led various organizations to encourage their workers to work from home. This type of flexible work arrangement is a safety measure to protect employees from contracting or spreading the disease. Save The whole idea of […]
The whole of humanity as we are witnessing is spending an unprecedented amount of time on the internet than it ever has. Indicating, that the future is going to be a one, which has the internet and digital technology more intertwined with individual lives.
Such times of significant transitions unveil massive opportunities for businesses and people alike.
Economic experts and gurus of the planet have long advised businesses of all sizes to stay invested in technology and digital tools as these are going to better equip your organization to combat upcoming challenges.
7 Ways A Digital Marketing Agency Can Help You Expand Your Business The way marketing and advertising are conducted for businesses has changed like night and day over the last few decades. Just a few decades ago, the way marketing was done for businesses was through newspaper and magazine advertising. Radio and television ads were […]
Infographic: 7 Best Ways to Get New Clients and Grow Your Law Firm Save
Why Do You Need PPC Agency and What Can It Do to Grow Your Business? Introduction As the number of businesses who are shifting their operations online, in order to effectively provide web users with a varying degree of products and services increases, so does the level of competition. Although the internet is a vast […]
Top 15 SEO Trends For 2020 That Will Grow Your Business & Rank Your Website Creating a website is an easy thing, but maintaining its online presence is another aspect. As you publish your site in the virtual world, there are a few things that you have to know. Websites are one of the online […]
9 Definitive SEO Strategies to Boost Your Online Presence and Beat Your Competitors in 2020 Introduction As the number of individuals who are getting to know more about the huge potentials of search engine optimization and its benefits increases, the playing field is going to become saturated. This ultimately means that for you, it can […]
7 Pitfalls of Bad Social Media Etiquette One would think that good social media etiquette is common sense. For anyone who has been around social media platforms for some time, you know social media etiquette is not so common after all. You may even be making these social media etiquette mistakes without you even realizing […]
Exploring Best Influencer Marketing Strategies to Boost Your Brand Until some 10 years back, the influencer marketing landscape was limited only to a few dedicated and professional bloggers and celebrities. Now, influencers are on the rise. They are even saturating markets and some are even engaged in fraudulent activities. That’s a leap, isn’t it? Fundamentally, […]
10 Tips for Landing Page Optimization and Conversion Rate Optimization for Your Business Online Success In online marketing there are different ways to get the targeted action by the site visitor. One of the most important tools is the landing page. It is precisely adapted to these special needs and optimized accordingly. However, it can […]
Infographic: 5 Amazing SEO Tips for Online Success that eCommerce Websites Have Been Ignoring Save
How SEO Consultant Can Increase Your Sales and Get Keywords Ranked On the First Page The ever-changing dynamics of Search Engine Optimization requires professional assistance in the acquisition and refining of certain skills and techniques that are fundamental in reaping its full benefits. Business owners who wish to increase the quality and quantity of traffic […]
Top 20 Growth Hacking E-commerce Marketing Tips for 2020 Whether you own a small business or large retail, your business should have some marketing tactics for long term success. E-commerce marketing strategies are essential to stand out from the crowd. If you are running an ecommerce business, you already know why it is important to […]
12 Best Social Media Optimization Tips For Growing Your Brand Awareness Social media optimization lets your brand stand out in the crowd. It gets you followers, subscribers, and brings conversions. You can increase your brand awareness, user engagement, make your content viral, and grow the influence of your brand using these tips. Social media is […]
10 Ways to Boost your Business Online In this digital era, growing your business online is an easy task but only if you know the right methods. Irrespective of the industry, a website plays a crucial role as it is a powerful marketing tool. Designing your own responsive website will enhance your online presence and […]
Setting Proper Social Media Goals and Objectives Will Increase Website Traffic It is your social media goals and objectives that will help you to gain a lot of followers whom you can then drive towards your site to increase the traffic count. Therefore, you will need to set your social media goals and objectives properly […]
Why Social Media Is Important for Your Business Growth For any business – whether it be a large corporation or a small “mom-and-pop” store – to succeed in today’s digital world, a social media presence is no longer an option. Social media has not only changed the way we do business but it opens previously-closed […]
9 Bad Digital Marketing Tactics & Habits to Leave for Your Business Growth in 2019 The end to 2019 is not just the end of a year but a decade is about to come to a close. And there have been many changes over the past decade that have happened in the marketing world. That […]
How to Detect and Report Spam Backlinks & Grow Your Online Presence Search Engine Optimization (SEO) is the best thing to happen to your content marketing campaigns. The advantages of Search Engine Optimization are tremendous. However, it does have its drawbacks. There is a dark side to the Search Engine Optimization concept known as the […]
SMM vs SEO: Which Strategy is Ideal & Successful in the Modern B2B Environment 2020 As we are entering a new phase in the digital world, social media trends and techniques have become more diverse and innovative. The question often asked is how B2B marketers must transform themselves in the growing competition? Its answer is […]
7 Most Effective Social Media Marketing Tips for Financial Advisors to Grow & Gain a Competitive Edge The days are long gone when the only way to advertise was through television, radio, newspapers, and magazines. The most effective way to advertise and market nowadays is through online methods such as SEO and social media. And […]
Infographic: 7 Tips To Get Social Media Marketing Right To Gain A Broad Audience Save
13 Must Read Local SEO Tips for Small Business Owners to Get Success & Outrank Your Competitors on Google There are plenty of pros when it comes to owning a small business, but there are always things to be mindful of. Especially when it comes to building a clientele. Old ways of advertising such as […]
Why Social Media Integration with Website is Important For Growing Your Business Online? We all know how much of a big deal, social media has become, it provides endless opportunities for brands. Many luxury brands are already using social media to their advantage for both commercial and non-commercial benefits. They do this through social media […]
Content Marketing Trends to Know Before 2020: Infographic To Grow Your Online Business Save Author bio: Jack Leo is a professional digital marketer who is working for inGenious Guru. Apart from that, he is an active blogger who admires reading and sharing information regarding the latest tech trends and gaming news. He is an avid gamer who […]
8 SEO Tools to Slay the Competition and Grow Your Online Business SEO tools can be used for everything from testing different versions of the same webpage to designing email campaigns. They can be used to spy on your competitor’s strategies and weeding out their faults to refining your own. Hence, they allow you to […]
The #1 Successful SEO Strategy Where Competition Is Virtually Nonexistent What if I told you that there’s an easier way to climb to the top of Google? Where all you needed to do was follow a simple strategy that would allow you to get traffic sooner (as opposed to later). And to make things even […]
If your website needs a visibility boost, you’re probably contemplating whether or not you should invest in PPC ads or SEO. Odds are, you should. According to a recent survey, 63% of people said they’d click on a Google ad. That’s an entire audience your business should be targeting. On top of that, for every […]
9 Reasons Why You Need SEO Agency to Increase Your Online Business Visibility When you are looking to hire a marketing agency such as the elite and professional Dallas SEO agency to help improve your online visibility for your business, you will want to make sure that you have an SEO campaign set up. You […]
7 Essential Lead Generation Hacks Every PPC Agency Should Know to get Consistent Growth When a business hired a digital marketing company to help them bring in more leads, there are various internet marketing practices that help make that happen. Businesses hire digital marketing agencies to help them improve their SEO on their websites so […]
9 Undeniable Reasons Why Your Business Needs a Social Media Marketing Agency When we are talking about the online presence of your business, then we are talking about Social Media Marketing. More than 90% of all the marketers claim than social media marketing has increased their business. They would also say that social media is the real power […]
7 Effective Tips for Hiring the Right Digital Marketing Agency That Increase Sales & Converts Your Business into Brand Branding is a concept that is not all that new but has been talked about often just recently. And when you have a business and need to do something to improve the branding, you will not […]
7 Growth Hacking Tips to Drive Massive Traffic and Generate Leads with Real Estate SEO Purchasing a home is the largest purchase that anyone can make even more so than a car or a boat. There is a good chance that those who are purchasing a home will need to take out a mortgage, and […]
7 Reasons Why Hiring an Online Marketing Agency is Necessary for Restaurants Growth Everyone is aware of how quickly technology is evolving. And with that said, the ever-changing technology has an influence on the way businesses run. That is why, along with evolving technology, the way that businesses are marketed is also evolving. Old school […]
6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World Legal practice and consultation are one of the most competitive industries online. That’s why, if you own a law firm and you have an online presence, it is important to be one step ahead of the competition. These days, […]
7 Reasons Why Digital Marketing is Essential for Healthcare Professionals Business Growth The world is changing fast, and it’s not slowing down for anyone. Some of these changes affect everything in the world, from the way we do things to the way we think. As a result of these changes, communication has taken a different […]
5 Signs Your Law Firm Needs a New SEO Agency For Your Brand’s Online Success Before discussing the importance of an SEO Agency, it is necessary to understand what an SEO agency does. Search engine optimization is the technique to propel an organization to the top of a page in a web search, which in […]
The Importance of Evergreen Content for your Business Growth Building a marketing strategy around “evergreen content” ensures that your content stays relevant year-round, much like how evergreen trees retain their green color no matter the season. Although holiday campaigns and targeted advertisement can certainly produce an impressive return on investment (ROI) if executed well, you […]
5 Steps To Plan A Successful Digital Marketing Strategy For Accounting Firms Every company must develop a marketing strategic plan in order to create a presence so they can not only become visible but a plan must be in place for each firm to reach a set of goals. And the fact of the matter […]
Case Study: Dealing With Unnatural Links And Penalties & Preventing Damage To Ranking Growth What kind of unnatural links did you have to deal with? We faced this penalty attack on one of our client’s website. It is a popular website selling home garden and backyard lake care products. The project came to us after […]
Top 5 Secrets to Increase Your Finance Audience with Social Media Many financial advisors have been hesitant to use social media to help grow their businesses due to the fact that they feared for breaking the rules and regulations of the financial industry. However, the good news is, once those in the industry understand how […]
7 Reasons Why You Should Hire a Facebook Ad Agency for Your Small Business and Grow Exponentially If you have been managing your Facebook ads since the beginning and are comfortable with the results it has brought, then, by all means, do keep it going. However, if you think you could use some help and […]
5 Key Things To Consider Before Hiring A Dallas Pay Per Click (PPC) Agency For Growth Hacking Your Campaigns A lot of businesses & companies find comfort in the ease and convenience accorded to hiring of agencies specialized in the management of their Advertisements and Campaigns via the Pay Per Click Model. Pay Per Click […]
Magnify Your Business’s Visibility with Local SEO Introduction As a local business, it is extremely important for you to rank higher on the Local SEO rankings. While there might be many ways you can use to rank higher, it is best that you contact a well reputed Local SEO service provider. In addition, you must […]
Top 10 Healthcare Digital Marketing Tips That Ensures Success! In the era of digitalization, almost all industries are incorporating changes to meet the demands of the day. Healthcare digital marketing is no different when it comes to innovation, advancements in the technologies and digitalization. In fact, healthcare online marketing has also started affecting the […]
7 Questions to Ask Social Media Marketing Agency Before Hiring Them for Your Business Growth Social media has become one of the most popular activities for online users. It only makes sense that your business targets both individuals and businesses through the various social media platforms available. Save Facebook has over two billion users making […]
The marketing challenges of today have similar characteristics as those of yesterday, the desire to get noticed and look good while doing so are universal, but the scene has changed. Firms in markets across the world compete for top spots in search results, hoping to be noticed by their audience, and a burgeoning industry has […]
Ultimate Technical SEO Audit Checklist, with 5 New Checks Which are Going to Matter in 2019 for Consistent Growth When most businesses think about technical SEO, they automatically make the assumption that they have no clue what it is. In reality, they may be using techniques of technical SEO within their marketing strategy without even […]
5 Growth Hacking Digital Marketing Plan Every Law Firm Should Know The need for law firms to have online visibility is more than ever before. They have several competitors and the need to stand out is one that is dire. As a result, the law firm might hire a digital marketing firm, but SEO for […]
Seven Closely Guarded Secrets on Mastering Facebook Social Media Advertising For Growing Your Brand Awareness, Never Revealed Before! Is your Facebook Advertising agency not able to generate traffic that impacts your marketing goals? Perhaps they’re not doing everything or enough to help you meet your marketing goals in 2019. You need to work with a […]
7+1 Content Marketing Trends 2019 – Infographic for Growing your Online Business In 2019, Content still remains at the core of all your digital and social marketing efforts. Its importance seems to grow from one year to the next. These are some of the new content marketing stats and trends in market: eMarketer mentioned “In […]
7+1 Growth Hacking Content Marketing Trends You Can’t Ignore We are still in the early days of 2019, which makes it a perfect time to rethink your content marketing strategy. Content still remains at the core of all your digital and social marketing efforts. Its importance seems to grow from one year to the next. […]
What is it Really That an SEO Agency Can Do For Your Business Growth? – Digital Marketing Pro Edition When we work for a digital marketing company, SEO seems to be imperative. But when I speak to my clients and prospects, who are small and mid-sized business owners, they have a common question and concern […]
10 Dominant Web Design Trends to Grow your Business in 2019 New year is a good time to stay updated with all the trends that matter to your business and web design trends are no exception. So, I’m right here to encapsulate the top 10 web design trends that your website must adopt to stay […]
10 Key Metrics That All Business Owners Should Monitor All The Time To Evaluate and Effectively Tweak Their Digital Marketing Campaigns Market dynamism and unpredictability conundrum The digital marketing age has rendered a great amount of unpredictability in the market conditions. New technologies are creeping in, trends are changing often than ever, which makes it […]
Here are some content optimization tips that can help you raise your game and be prepared for voice search, the inevitable future of searching. I still remember the time when Voice Search came into being. People used to find it awkward to speak to a device. It was rather an interesting concept that excited new […]
A couple of weeks ago, I came through this SEO quiz published on Search Engine Land by Eric Enge. I’m a great fan of Eric Enge and Mark Traphagen’s SEO knowledge, and the contribution Stone Temple Consulting made in the industry. This specific quiz is very tough yet a fun. I scored 14 out of […]
The internet is a vast and awe-inspiring space, it can be easy to find yourself lost among an ever-growing collection of people competing for the limited attention of a busy audience. Right now, you might not be just where you want, but we can get you there. Our services help you cut to the front […]
SEO will become more important in 2019. It is not going to be dead, in fact, SEO will become more important. Small businesses, as much as big brand names, need a solid SEO strategy. It is imperative, more than ever, for small businesses to stay visible in local search. Save Image Source: https://image.freepik.com/free-vector/businessman-looking-the-future-concept_23-2147505108.jpg When the […]
At Digital Success we know that marketing is essential and can’t just be some discrete section of your business. Every piece of design that goes into your company is also a piece of marketing, something that potential customers and clients will look at and use to make assumptions about who you are and how you […]
There are several tips, guides and online help to create buyer personas. There was a blog related to How to Create a Buyer Persona for Digital Marketing where the aspects related to creating buyer persona were extensively covered. Buyer personas helps you understand your customers better and understand what makes your prospects tick and how […]
Irrespective of the year, every business owner wishes to build a profitable business online. Over the years, every digital marketing specialist has been saying that ‘content is king’, and they continue to say so. Trends show that more than 80% of online buyers rely on content before buying something online. This is exactly the reason […]
Enterprises across the globe are putting in a lot of efforts into creating high-quality content. The reason for their impetus on content is because of the popularity that good content has among their target audience. They want to explore all possibilities of content marketing to reach out to them with the message. If you are […]
Something Missing in Your 2015 Digital Marketing Strategy? So you have been executing all that was planned as per the 2015 Digital Marketing Strategy, which was developed so meticulously. But the results have not been as planned. It includes all the parameters that should work in the given scenario but what could be the missing […]
We’re heading towards the end of the year and it’s time to start making plans that can drive your online sales and business growth. It’s time you evaluated the upcoming trends for the year to come. You want to be ahead of the trend rather than get surprises that pushes you out of competition. Keep […]
You can’t separate social media from your business marketing strategy. In 2019, you can only make it better. You are now aware that you need a solid social media strategy, but the challenge is that social media trends are so every changing that it’s tough to keep up and change your strategy every now and […]
I read a few blogs related to Digital Marketing Trends in 2019, and I could feel my head spin around. Some of the trends are real but some of them are just fluff. If I, as a Digital Marketer, can feel so overwhelmed with these Digital Marketing trends, I can’t start to imagine how business […]
Facebook Advertising is probably the biggest area that is ignored when it comes to social media advertising alternatives. In one of our blogs titled ‘A guide to Facebook Advertising’, the right way to conduct Facebook campaigns was discussed. Facebook Advertising is supremely important when it comes to advertising platforms on social media channels. Save Image […]
Your challenge is not only to find the right Digital Marketing company in Dallas, but also to find a way to keep up with the latest Digital Marketing trends before your competitors. Digital Marketing is dynamic, so it helps boost brand awareness and sales, only if the latest trends and strategies (that are relevant to […]
High quality lead generation Did I just mention the most painful area for your business? Even the best of SEO agencies or digital marketing efforts haven’t been able to generate quality leads to enhance your pipeline or your sales. Perhaps the reason is this – you’re not doing SEO right. If you’re using a SEO […]
Local SEO is an intense and vital part of internet marketing. Search engines are getting updated with constant algorithm changes and updates. In this post, we’ll clarify what local businesses need to do to get themselves seen via search engines. Yodle found that 82% of US shoppers utilize local organizations, and that they utilize them […]
What? Already? Are we already thinking and talking about 2019 and the strategies to be used next year? It seems like it was only recently when I wrote the 2018 content marketing trends or the 4 Content Marketing hacks to double your leads. But trends in the digital marketing industry change fast. And it doesn’t […]
Bing has already done it. They use sentiment analysis for featured snippets and obviously how can Google be left behind? No one likes negativity even if its online. Don’t worry, I’m not here to give you a self-help guide on spreading positivity, but emphasize that in a digitally driven world, the sentiments (positive or […]
Are you a small business owner wanting to get more exposure? If so, you should consider looking into a press release distribution campaign. Press Release Distribution has been a staple of public relations for decades now. And even though new PR and marketing techniques have sprung since the dawn of digitalization, Press Release Distribution has […]
It is tough to choose the best digital marketing agency for your marketing requirements. There are a handful of agencies but to pick the best digital marketing agency in Dallas will require more than just guess work. Don’t you wish there was a magic wand that could magically evaluate your business requirements and make the […]
The award recognizes companies with transparency, commitment and integrity as their guiding principle. It recognizes companies that are trusted by their clients, employees, partners and vendors for their fair and transparent practices. Dallas, August 28, 2018, Digital Success Agency is a Dallas-based digital marketing firm servicing local clients and across US. The firm provides expertise […]
It was back in 1940s that Search Engine Optimization or SEO came into being. There were a few hundred websites then. Fast forward to today’s time and age, there are a billion websites and the subject of SEO is more complicated than ever. There are breakthroughs in every field and SEO is no exception. You […]
Your ecommerce website looks great, but it just isn’t enough. It’s not enough since it’s not getting you the traffic that can potentially turn into your customers. Pause and ask yourself the following questions. Do you have a strategy that can boost your website traffic? Do you know how customers perceive your ecommerce website? Are […]
I wouldn’t be off the mark to say that business strategy and digital marketing are intertwined. While digital marketing is an integral part of the overall marketing strategy, it must be considered as the major part of the strategy. Every business, irrespective of their size, is trying to achieve a precision that is related to […]
When was the last time that you filled out an online contact form? Have you ever called a company from its mobile website? In each of these cases, you were probably responding to a CTA (call to action). A company motivated you to complete an action, and you did it. In today’s business world, calls […]
While most digital agencies will shield you from their prices and exaggerate results, we skip the song and dance and go straight to the rodeo–and it ain’t our first rodeo. For many years now, we have been maximizing our clients’ ROI’s and taking advantage of our superior abilities to enhance our clients’ market share. And […]
Social Media seems like fun but not all that fun when your manager tells you to show the numbers. Numbers matter but not all numbers matter. We’re talking about social media metrics that matter. Social Media is a brilliant marketing tactic to get an insight on customer demographics, emotional reactions in real time and much […]
Why can’t we talk about online marketing strategies for lawyers in the same breath as other domains? Primarily, since the way online marketing should be done for legal entities is different. It’s a domain that requires vertical knowledge in the legal firm marketing techniques rather than just have come knowledge about Digital Marketing techniques. Sadly, […]
Market research platform Clutch and their sister site, The Manifest, just produced an annual report highlighting their best agencies and developers in Dallas. We are excited to announce that Digital Success was ranked by Clutch as being one of the leading digital marketing agencies in Dallas – in fact, we are rated #1! In addition […]
If you haven’t been able to leverage your Digital Marketing Plan in 2018, it’s time you evaluated it immediately. Hopefully your plan critical aspects like how much do you wish to spend on Digital Marketing, the channels that you wish to optimize and if you want to make an investment in new technology or not. […]
You’ve been investing in PPC ads but it’s no longer yielding any results. The reason? You or your PPC marketer aren’t keeping up with the current trend. The solution? Awareness, time and effort to readjust your optimization strategy can help you get better results. In our last blog on PPC, How to Tell if Your […]
Save Is there anything like a SEO-friendly blog? What should be the ideal length of your blogs for SEO? Is there anything like a perfect blog? What are the ways to search engine optimize your blog content? Let’s start with some basic questions and find all the answers. What is a perfect blog? Is there […]
Social Media has changed a lot of things. Whether you’re a small business, mid-sized or a large, it’s something that you must include in your marketing strategy. If you think it’s not required, your consumers don’t think the same. Social Media is about democratizing your brand and making it more reachable for your consumers. Consumers […]
Each new fiscal year requires universities and school to set up a refreshed marketing plan. SEO is a critical aspect of this plan, and in case it’s not, you must. You can’t afford to not have search engine ranking when most of the people are searching on desktops, some other devices or mobiles. If you’ve […]
Every industry consumes digital marketing in a different manner and HVAC industry is no different. For HVAC marketing to work, you must ditch the yellow pages, postcards and direct mails. Well, we’re still not asking you to ditch these traditional marketing methods completely but you must readjust your priority list and think of digital marketing […]
The business of looking good is tough. Digital Marketing for Salons is not cakewalk due to the nature of the business itself. It is highly competitive and is largely dependent on impressive ratings and positive reviews. With most of the customers getting online or using their devices for professional services, salons must take digital marketing […]
There was a time when customers went from one dealer to another searching for that perfect car model and negotiating for the lowest price. People were mostly loyal to a local dealership. But the future of the automotive industry is undergoing a phenomenal change. Emerging technologies are waiting to completely disrupt the automotive industry, and […]
I hear people from the real estate industry often say that it’s getting highly competitive for them. Isn’t that true for all industries? As an experienced digital marketing agency, we understand that the realtors face a huge competition from big real estate giants (in case they’re a mid-sized company) as they have a sizeable marketing […]
Save Image Source: https://image.freepik.com/free-photo/cut-out-medicament-drug-doctor-medical_1134-729.jpg The $14.5 billion Urgent Care Industry is growing at 5.8% annually in US. The main reasons attributing to this growth are aging US population, increase in insured people, lack of access to primary care and an increase in the demand of accountable care. Even though the urgent care industry is growing […]
Besides everything else, Marketing is also undergoing a lot of change. Digital Marketing is no exception. We’ve been talking, in our blogs, how next gen technologies are impacting the way digital marketing is done or will be done in the future. The magic mantra for brands has changed from ‘staying at the top’ to ‘providing […]
The Internet is full of possibilities to develop your brand, gain new customers and become more popular on your local market. Constant improvements to your online presence have become a kind of a survival tactic for most marketers. They just keep producing content, making links and throwing money for paid advertisement, without considering that all […]
Non-profit social media strategy addresses challenges at various levels. For example, it helps to propagate the cause of the nonprofit organization. Social media for NGOs is also useful to spread the word about their fundraising campaigns and new initiatives. Social media is perfect for nonprofit organizations since it’s an excellent medium to tell your story […]
Local SEO can do some amazing things for lawyers. But wait, you thought your strategy concerning SEO for lawyers was enough and that’s all you must consider when you talk about digital marketing for legal professionals. The news is that you just can’t rely on SEO for attorneys and lawyers alone. The competition is too […]
When people talk to me about their websites and what they need to do to rank better I can normally come up with three of four pointers that can make an almost immediate impact to their websites performance just by simply looking at the website in front of them. Every business can assess and resolve […]
Why is it suddenly important to consider a wholistic digital marketing approach for the financial industry? Is SEO for financial industry not enough? It is no longer enough to just have SEO as customer expectations have changed. Survival and growth will belong to the one who will adopt the digital trends and evolve the fastest. […]
SEO for healthcare has become imperative. Don’t believe us? Here are some statistics. There was a study that revealed that more than 80% patients search for their doctors/ dentists or hospital on Google It also added that online top search results can drive 3 times more patients to hospitals than the ones that are pushed […]
When the Internet did not exist, restaurateurs heavily relied on word of mouth, print-media ads and walk-in traffic to make their restaurant or café run. But then came social media, smartphones and of course Google. Yes, Google is important. It accounts for more than 65% of search engine market share for restaurants. Given the high […]
When you invest money, you expect results. Nothing wrong there. But if you’re not things the right way, chances are that you will not yield any results. And if that thing is social media, then god save me. Things related to social media change so quickly that it’s difficult for a novice to adapt quickly […]
There are several surveys to show that Marketing, for a majority of MSPs and IT Service Providers, is an ignored area. Since most of their investments are absorbed in hiring skilled resources and researching new technologies, marketing remains something that they do not like to delve in and consider it to be an overhead. In […]
With deluge of information available on the Internet, it can be hard to isolate the relevant data from the outdated one. You don’t want to spend hours optimizing a site only to realise that the tactics you used no longer works. Stop these SEO Practices listed below as they won’t do any good to your […]
There are too many SEO insights and predictions for 2018. Why are we talking about it now? Coz all the predictions you’re reading about will help you. Well, we are giving you the trends that will work for you to get you SEO rankings. No faff. No exaggerations. There are so many algorithm changes in […]
Launching a new startup is exciting and scary at the same time. You’re wondering if you had the right idea, and if people will like your product or service. Will your business be one of the 10% startups that succeed… or part of the 90% that fail? Of course, what matters most is to come up with a product that people need. You also […]
Thank god, everything doesn’t change so quickly. Some social media changes that were a hit in 2017 will continue to work in 2018. While all SMM experts are scaring you regarding the social media trends that will dominate 2018, we give you a sigh of relief with some 2017 social media trends that will continue […]
While there are a growing number of internet marketing companies out there, none of them can rival the Digital Success team’s commitment to a personalized, friendly approach. Not only do we boast over 700 happy clients from our 17 years of experience, but our clients love us and are happy to review our work. That’s […]
While the entire world is screaming (and probably scaring the shit out of you) regarding the Content Marketing trends that will dominate 2018 and what you’re not prepared for, here we are, eager to share the Content Marketing Tools that will make you successful in 2018 (for free). Let’s look at some trends that are […]
I received a major crash course in SEO when I started my position at a new company and had to take over their efforts to get out of penalty with Google. They had been placed in penalty for black hat marketing tactics (essentially finding ways to cheat Google’s algorithm) and they weren’t the only ones. […]
SEO has evolved over the years, and today so much has changed that many like to believe that SEO is dead or will be dead in the years to come. It is easier for people to share information today but unfortunately it has also become easy to share misconceptions. According to a recent survey that […]
During this time of the year, this particular song plays on my mind in an almost repetitive mode. Christmas is coming,The geese are getting fat,Please put a pennyIn the old man’s hat.If you haven’t got a penny,A ha’penny will do,If you haven’t got a ha’penny,Then God bless you. Save Image Source: http://img1.picturescafe.com/pc/christmas-is-coming/christmas-is-coming_003.jpg The holiday […]
Sorry about the dramatic heading but I honestly feel that people who play havoc with the corporate logo or template are seriously killing the brand and seriously damaging the reputation. Every time someone tries to do that, your brand identity is at stake. As a marketing professional, it is nightmarish for me to make mockery […]
With 17+ years of experience filled in their pocket representing 30+ Fortune 500 Brands, Digital Success has surely made a stronger digital impact with their proficient services and their clienteles can vouch for it. The early foundation in 1999 has definitely given Digital Success a head start for the ever-evolving field of digital marketing and […]
A buyer persona is basically a fictional person that represents your ideal customer. In any business, there is great value in understanding what an ideal consumer would be like. A buyer persona, also called a marketing persona, is a detailed profile of the model customer for whom your product or service is intended. Businesses need […]
In the modern digitally-focused world, a company’s online presence and reputation must remain strong and well-maintained. Not only does this help a company grow and gain more visibility, but clients are increasingly hiring companies based on online reviews and news, which can be seen clearly with the burgeoning popularity of websites such as Yelp and […]
As one of the leading SEO companies, we consider that a comprehensive SEO Audit is a very crucial element of any SEO project. SEO Audit is in itself a standalone process and hence requires profound involvement of a person or a team of highly analytic minds. When we decided to create an extensive SEO audit […]
Programmatic Advertising is still considered a relatively new subject for people who are reluctant to adopt changes and experiment. There are many organizations that are already leveraging from this powerful tactic. The main purpose of programmatic marketing is to serve timely ads to consumers when it’s expected to make the maximum impact. Save Image Source: […]
Think about the last time you picked a new restaurant. What information did you have to guide that decision before spending your $$? Perhaps you looked at online ratings or reviews (e.g. Tripadvisor or Urbanspoon), received a recommendation from a friend or read about the great new chef. What these snippets of information provide is […]
You’ve had enough of Facebook ads that haven’t given any results. Unfortunately, you can’t drop Facebook Ads from your marketing budget anymore but the pain is that they simply ain’t working. All right, we’ll not get into the recent controversy political advertisements on Facebook that were bought by a spurious Russian internet agency. In spite […]
Why aren’t the leads coming? Where is all the digital marketing spend going? Why isn’t there enough ROI from the marketing efforts? The marketing leaders at all organizations have to face the dreaded questions, all the time. If there is a magic potion for CMOs, in the current times, to maximize their ROI on digital […]
Your website is your online entity, and you want to rank high on search engines. Everybody does. But you are unable to get those desirable rankings. Are you missing something really critical? Your digital marketer might be focusing on all the digital marketing tactics other than this one. Are you updating your website content regularly? […]
Did you know? A recent survey revealed that 75% of small businesses believe that internet marketing is ‘effective’ or ‘very effective’ at attracting new customers. For small business owners and entrepreneurs, every foray into marketing needs to provide return on investment – and quickly enough to give you an understanding of whether it’s worth it […]
You think you have the best recipe to drive traffic with Google AdWords? Think again. You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn’t thorough, you didn’t think of making your campaign mobile friendly or you directed the visitors to the wrong pages. As a result, you […]
Every entrepreneur will have a different understanding of the term digital business. Since the trends in the digital world are so damn disruptive, there is no one way to define it. So as a result, in this dynamic digital era, many organizations are confused if they are truly digital and what does it take to […]
Digital Success is a multi-disciplinary Digital Marketing Agency in Dallas, Texas helping small and mid-sized business owners to maximize their Return of Investment (ROI) from their digital marketing efforts. It has been due to an incessant focus on innovation and ability to think beyond the usual that are mainly attributed to Digital Success making it […]
You probably have a well-planned content marketing plan but you’re still not able to generate leads. Persuasion or a tempting offer, what is it that can make your content marketing efforts pay off? We take a dive into some practical content marketing leads that can help you grow your leads multifold. Everywhere you read, there […]
Experts predict that the Content Marketing Industry will stand at 32 billion by 2018. Now given that big number, there is one thing that’s absolutely clear. It’s no longer the prerogative of only big enterprises. Organizations, of all sizes, should start taking Content Marketing seriously. One of the key reasons for the growing popularity of […]
Any traffic is the good guy and dark traffic is the bad guy. Didn’t you know? Yes, your direct traffic comes camouflaged and some of it is dark traffic. Why is it important to uncover it? Coz it’s misleading you. Raindrops the size of bullets thundered on the castle windows for days on […]
Every month or quarter you have that dreaded ‘Status Meeting’, where the boss asks you,” Where are my leads?” and you fumble out some stats. You have been investing heavily in inbound marketing and it is not yielding the results that you are anticipating. Let’s face it. Consumers have becomes smarter and more aware. […]
eCommerce website owners are always hungry for more online business. They seek dominance on search engines and SEO has proved to a great tool for smarter B2B businesses. It is critical as a solid approach to help your website gain more customers and fulfill your business purpose within less budget. As a business owner, you […]
Experts predict that social media will have over 2.95 billion users by 2020. With such a high number of users over the globe, social media channels have to consistently think of novel ways to engage them. Even enterprises have to generate new ways to gain a leadership position in social media charts. We all have […]
The other day I was reading 5 Lessons That Disrupters Like Facebook Teach About Succeeding Now and there was an extremely important point that made me think for a long time. The article talks about the importance of giving what your customer wishes to be served. This is what Facebook does with its remarkable feature called News […]
“OK, Google, what’s the capital of China?” I heard the 6-year old ask the device. ‘Beijing ‘, it replied within seconds. Digital assistants are everywhere. There are more and more people getting comfortable using it. Save Image Source: http://i2.cdn.turner.com/money/dam/assets/150728115916-smart-assistants-figures-780×439.jpg There have been several surveys that reveal that the earliest adopters of voice search are millennials. […]
I still remember an article published in 2014 on BBC that scared me to bits. It was a prediction on Artificial Intelligence from Professor Stephen Hawking and he said, “The development of full artificial intelligence could spell the end of the human race…. It would take off on its own, and re-design itself at an […]
Can an artificially intelligent device replace the PPC manager? How effective will be machine learning to manage PPC campaigns? Let’s explore. We all know that Artificial Intelligence (AI) is overtaking everything. PPC is no exception. Experts predict that the jobs of PPC professionals are in grave danger as the adoption of AI and Machine Learning […]
Law industry is getting competitive day by day with more and more players adopting aggressive online marketing tactics. With that said, bids on AdWords are crazily exorbitant, hence it has become even very imperative for law firms and independent lawyers to ensure their organic presence on search engines. Digital Success Team, has collaborated with various […]
Save Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. Save People today walk, sit, and drive with their phones in their […]
Pop quiz: What do 90% of your clients do before buying any professionally provided service? Answer: They read your company’s online reviews. Just yesterday, I saw a coworker of mine ditch a roofing company because of all the negative reviews. Those reviews essentially caused one roofing company to take business from another, […]
The marketing world can be a dark place, full of people who care little about your success and a lot about their own profit. It’s no surprise that we see company after company that’s been burned by crappy PPC managers. From one train wreck to the next, business owners hop around hoping to find someone […]
For business owners, being able to conquest your competitors is like finding the Holy Grail. It’s a method that has endless value and should be a ‘must-have’ in your strategy if you’re considering online advertising. Here’s why. Modern online marketing tactics aren’t stuck in the 90’s anymore – They’ve Evolved! There are actually tools out […]
Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]
You have to be found online. This isn’t something a business owner or marketer can opt-out of anymore. And so, the classic question, “Should I invest in PPC or SEO?” still haunts today’s decision makers. Yet, choosing one at random could mean throwing your money into a burning building and waving goodbye. There are significant […]
We know! You’re get bombarded with information every day; finding time to read today might as well be impossible. To cut through this clutter, we’ve compiled our favorite blog posts from round’ the web to give you the skinny on what’s happening in the world’s most evolutionary industry. Happy reading! “Mirage Content” Is The Reason […]
If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. Save What is programmatic advertising? Programmatic advertising is the online ad […]
With the start of New year, I’m really hoping 2017 is going to be a big year for Digital marketing with new innovations and changes. From SEO to PPC to Social Media and Affiliate marketing, etc., this world is growing and evolving every day. It’s important to go with the market trend and changes to […]
About 12,000 new franchises are opened a year in the United States. The majority of these new locations have opened because of the strategies corporate brands are using to recruit new franchisees and attract leads. They’re getting really, really good at it. However, a massive skills gap exists in the lead generation market. This is […]
Programmatic advertising isn’t new, but in 2016 its popularity skyrocketed. US programmatic display ad spend reached $22.10 billion and programmatic video ad spend has reached $5.51 billion, representing 56.0% of total digital video ad spend. What is it? It’s a method of reaching people online at the right moment. Programmatic can reach a highly targeted […]
Over 30,700,000 searches for urgent care services happen every month, many of which turn into walk-in patients. Save Many Urgent Care brands today are capitalizing off of the online world and have turned it into a way to acquire new patients. Although their strategies may differ, they’re using digital marketing to create new ways to […]
Save Although most people still find lawyers through referrals, that’s quickly changing. 26% percent of people under 25 find lawyers through an internet search. Drastically up from 14% of those over 25. And it’s not just millennials that are seeing this trend. People age 25 to 34 find lawyers through the internet much more commonly […]
Simply put, SEO and dieting are frighteningly similar. 1. Both belong to an industry where people want to take shortcuts without doing the hard work. We all know it’s true, SEO work takes months to show tangible results – for some people, that’s a hell of a long time. So, of course, they cut corners […]
After years of building mobile apps for startups we came to a realization: they always seem to ask us the same questions, no matter their size. These questions result from the modern issues these entrepreneurs face, so wedo our best to guide them to an answer. Here’s our top 8 list, and our answer for […]
“Create awesome online content.” “WOW your users.” “Provide value to customers before asking them to buy.” “Tell your story through the content you produce.” “Customers will find your content online when searching.” We’ve all heard it – and it all sounds so exciting. It seems like it’s being shouted from the rooftops, we often hear […]
When’s the last time you thought you had too much time of your hands? How about the last time thought about something not related to growing your company? Have you ever struggled with having too many hot leads? Save Small and medium sized businesses always deal with constraints that hinder growth, and not surprisingly, these […]
Everything you need to know about the growing trend of influencer marketing in minutes What “Influencer” Really Means Influencers are just people on social platforms who have a significant amount of influence over other people’s opinions and thoughts. Typically, these people have sizeable followings on their platforms, and are consistently producing content their audience wants. […]
Monetizing videos has always been a downside for Facebook publishers as ad revenue is harder to come by when there are no commercials before your videos. This has led to YouTube’s long-lived monopoly on the majority of premium quality content creators. But Facebook recently hit YouTube back in two big ways. 1. Their recent announcement […]
The last two months of updates significantly changed Snapchat – What are the effects and where is Snapchat heading? Using old pictures in your story, seeing ads in your content – this doesn’t sound like the description of the Snapchat we know. But it’s the reality users are now experiencing after the last three updates. […]
Multiple paragraphs of Melania Trump’s 2016 Speech were nearly identical to Michelle Obama’s 2008 speech, and the internet isn’t happy about it. Save This Monday, the Trump campaign decided to shoot themselves in the foot by plagiarizing Michelle Obama’s 2008 DNC speech. Social media erupted in outrage when evidence of the speech’s plagiarism emerged. Here’s […]
Welcome to 2016, where social media is essentially a requirement for every brand. Problem is, businesses are packed in like sardines on platforms like Facebook and Twitter, and getting attention from users is harder than ever. This means your strategy has to be smart, unique, and calculated. And you can’t do it alone. You need […]
Save FDR made it with the radio. JFK rose through TV. Barack Obama leveraged all things digital and was the pioneer of a political Facebook. And Trump is the US republican nominee because he uses social media better than today’s high school drama queens. Tweeted 59 times in one day? Check. Got billions of dollars […]
It happened as we met over a cup of cappuccino. The CEO of the mid-sized Dallas IT Company wasn’t quite aware that it would take him a ‘special’ cup of cappuccino to close more deals (and find a solution). As he sipped the warm liquid (and I took a bite of the gooey chocolate cake), […]
Meet AMP, created to help mobile websites become faster. But how will it impact SEO? Here are some of your answers Save So, what is AMP? AMP has become quite the buzzword for some time now. When Google first introduced AMP listings into their mobile search results in February 2016, we knew very little about […]
With a total of 60 percent drop in stock this year, Twitter is really feeling the heat to turn things up in the user engagement department. Twitter’s been looking for their big break for a while now but recently set their sights on fixing up multiple quality of life fixes that, for years, users have […]
Can your potential customers find you online? If you own a physical location that needs to attract local customers, getting your local SEO updated should be top of mind. When a desktop or mobile searcher looks for you, guiding them to your doorstep rather than your competitors shouldn’t be such a difficult task. So, we’ve […]
We all love to think our pages are fine-tuned and optimized for the all-knowing Google. That just comes as part of being an online creator. But why is it that so many hopeful pages produced by individuals and companies end up on the 2nd or 3rd page of search results instead of the first? They’re […]
Right now, there are people using the internet across the globe to build an online community of followers centered around a common interest. In marketing circles, we simply label them as influencers. Influencers call blogging sites, Instagram, YouTube, and Facebook their home. Creating an active and engaged audience from these places is not easy; as […]
Now that you’ve finally mastered Instagram, the big wigs over at have IG headquarters decided to change the way things work. Instagram recently introduced a new algorithm to decide what you see and when you see it in your feed. The updates change the way you use and view the app. An Instagram rep recently […]
Save With well over 1 billion weekly viewers and the reputation as the most trusted new source, Google News is still going strong. Google News offers brands the opportunity to raise their online visibility, traffic, and eventually their sales. Getting listed in Google News doesn’t just mean dollar signs though. When you’re shown in Google […]
Save Back in 2015 Google made some drastic changes to mobile ranking signals. This is looking to be the second half of the change with some specific change points that Google released in their announcements. During their announcement, they had this to say: “Getting good, relevant answers when you search shouldn’t depend on what device […]
Save A recent study done by Dunham and Company revealed that 76% of nonprofits don’t provide a way for donors to share about the donation they just made while 40% of donors say they’d like a way to do this. A missed opportunity? You bet. How about this one – 100% of nonprofits say they […]
Save When someone walks into a store only to walk out a few minutes later without buying anything, they’re likely gone forever. But not with the internet. No sir, we can tap into the ability to retarget them with visual display ads on Google, Facebook, and Twitter to name a few. If you’re on the […]
Save With very little build up or fanfare, Google tossed out the old paid search layout and imported a new one last month. And all the other changes over the past six months have drastically changed what you see when you do a simple search for “basketball shoes”. Now, there’s a rich snippet, two more […]
Save The web spam master at Google, Matt Cutts, dictates the importance of Meta Description Tag and Keyword Tags and how they impact websites. Here’s what he says about meta tags: “Meta tags are a great way for Webmasters to provide search engines with information about their sites. They can be used to provide information […]
Save After its long awaited arrival, the new reaction function on Facebook introduced last week was generally met with excitement. Causing quite a buzz, Facebook’s feed is so far seeing a decent improvement of post interaction due these classic like alternatives. Just about a year ago, Zuckerberg and company told us that it was time […]
Save Google recently set a date to ban Adobe’s Flash player from being in their display ads. Starting January 2, 2017 no more Flash based display ads will be allowed on Google Display Network or DoubleClick. Although this is plenty of time to run flash ads you still have, the last date for uploading them […]
Its no secret that Facebook’s organic reach has gone down 50% over the past three years. Every page has felt the impact, including our own. The reason for this is twofold. Facebook wants their users to see just the “right amount” of new content to keep coming back, so they’ve cut out the clutter. And […]
The power of targeting visitors who have already engaged with your brand with visual ads is only beginning to be fully tapped. We know extensive knowledge of site retargeting has been found in the recent years, so we decided to have one of today’s digital marketing experts, Chetan Saxena, share that knowledge with us. After […]
Save #RIPTwitter? Not quite yet. Starting this Wednesday, Twitter is introducing a new way to turn around their declining profits and delight shareholders with a fancy new button. Just hit the “see the best tweets first” button and your Twitter algorithm will change to show you “the best” tweets first. Facebook-y, I know. Why not […]
Save Finding people interested in what you have to sell – sounds easy right? But if it was as easy as it sounds, there wouldn’t be so many thousands of lead generation companies in existence. There are countless strategies these companies employ (often changing as per the product/service being marketed), but we’ll dive into the […]
Save Google recently released the 160 page guide that outlines how the search results we all see in Google are evaluated. Google stated that this guide is not the end all be all for SEO’s, but still provides the valuable insights that Google uses to measure the effectiveness of their search results. The guide contains […]
Save 360 degree video, instant articles for mobile, buy buttons on multiple social sites, new emoji’s to rate posts with, automatic playing gif’s, and so many more functions were introduced last year. I won’t lie to you, if you’re considering getting into the social media game for the first time, it’s a little late. In […]
2015 brought SEO countless new introductions like our new friend RankBrain and the further refinement of Facebook search. Here we will cover where search engine optimization is likely to go, and what you can do about it. Online click path and site structure increased importance When you land on a website and don’t know what […]
Save Remarketing is this: A visitor walks through your businesses front doors, ask about a product of service you offer, then leaves without even a goodbye wave. Later, you send your salespeople to follow that person around wherever they go to remind them you exist and how you can benefit them. If this happened to […]
Save You’ve been told how awesome digital services like SEO, email marketing, content creation, PPC, and the others are. The thing is, everyone is trying to sell themselves. And at the end of the day, the information you currently have as a decision maker is the only way you know what seller is worthy. And […]
Firstly, marketing automation is nothing more than: Save What is the true value marketing automation provides? Well, we’ve found varying answers to this question, all depending on how it’s used. What you should always remember is this: Marketing automation will never be successful if a marketing department is not using it in tandem with other […]
From powerfully passionate speakers like Mig Reyes to highly seasoned experts like Alan Bleiweiss with 22 years in SEO, the 2015 State of Search conference came and went last month in our very own Downtown Dallas. Breaking things and burning business cards were just a few of the advised actions from Rand Fishkin and Mig […]
Save Sources of information: marketingland.com entrepreneur.com searchengineland.com
Constant innovation. Ability to adapt. High Growth. Results oriented. These are a few of phrases off on an infinite list of items agencies use to describe themselves. Trying to uphold all these claims, digital marketing agencies have found themselves running into some roadblocks. Do you remember when Google AdWords became a thing 15 years ago? […]
After undertaking several web designing projects in Dallas and other locations, we decided to personally ask what small business clients think were the biggest challenges with their website. Here were the top five most popular answers. 1. Constant technology change gets expensive and hard to follow Having a responsive website design Potentially needing to create […]
Save Know the Facts Just under half of Google users access information via a mobile device (as high as 48%!). Google and Bing give higher rankings to responsive websites. Of the top 10,000 websites only 18.7% are responsive – this is your chance to get ahead! So, what does “responsive” even mean and what does […]
Save As stated by Google, “More Google searches take place on mobile devices than on computers worldwide.” This is the prevalent reason as to why Google indexes mobile searches and desktop searches so differently. Problem is, most marketers are still operating off of a strategy that was built solely for the desktop. Yeah sure, you […]
Save Google’s search results are changing because of RankBrain’s implementation. Here are the biggest questions and answers. What is RankBrain? Save RankBrain is Google’s machine learning artificial intelligence system that assists Google in finding what the searcher is looking for, and showing it to them in search results. Is RankBrain affecting my search results right […]
Save Remember the days when you had to dust off the ol’ encyclopedia just to satisfy that burning curiosity in the back of your mind from an unanswered question? Me neither. “Just Google it” is something we’ve been saying for so long, it has actually been registered as a verb by Merriam Webster dictionary. And […]
Save If you’ve ever stared at a Google Analytics report just to be left scratching your head wondering “Why is the vast majority of traffic I’m getting not converting?” you’re far from alone. Just take a step back and consider where that traffic is coming from. And I don’t mean step back and glance at […]
Imagine this: The pipes below your sink started leaking today so you head to Google and search for “Dallas Plumbing” only to see a deal you can’t refuse in one of the ads listed on the side. You click the ad and land on the company website, then proceed to read a few reviews about […]
Save In the daily blur of grinding away at our checklist for social media, we too often forget what it means to be a human with our strategy. Instead of reading yet another formula made of standards, sometimes you need a refresher on how to see social media as an opportunity rather than an obligation; […]
Save To truly dive into the world of content marketing, you must first understand that writing something great is only a drop in the bucket that is the strategy behind successful content marketing. Writing something with a few keywords jammed in it is far off from content marketing institute’s definition of: “Content marketing is a […]
Save After Facebook publicly released a preview of their new “reactions” function there were several different responses. Of course, Facebook stated that the motivator for this change was the overwhelming demand for a “dislike button”. Which was a strange way to introduce this idea, as the closes thing to a dislike here is probably the […]
Save Although there is no one size fits all formula to follow, there are elements on the most successful landing pages that are shared between them all. Building a landing page that is engaging, builds trust, and is visually appealing, is easier said than done. We’ll go over the biggest factors when it comes to […]
The astonishingly rapid pace of the internet’s evolution has bred many recent changes in the way we interact with online websites, one of which is how we view mobile content vs desktop content. 89% of mobile owners use their phones to open a browser and use the internet Because of this, companies must consider the […]
As law firms and attorneys have historically been centered on creating advantages for themselves through networking, just about 30% of people say that they find attorneys through asking a friend. While this remains an effective strategy, there’s a huge percentage of clients who want to be found as they actively seek someone to go with, […]
Save As we’re contacted by a number of local businesses every month, we’ve seen a trend rising out of the woodwork that’s rather alarming: SEO has changed, and local businesses are being hurt by hiring companies that do not know this. Unfortunately, it gets worse. In addition to not knowing the current best practices, many […]
Last month Google disclosed that they will be releasing a real-time version of the Penguin Algorithm before this year’s end, or at least that is what they’re shooting for. Penguin is the name Google dubbed this algorithm as it crawls sites to determine if they are “black-hat” techniques used by those trying to trick Google […]
Save When someone says “PPC” most people immediately envision Google’s AdWords and forget about the platform that has been massively upgraded in the last few years, and even more so in the last two months. Facebook’s innovations like the Custom Audience function, demographical refinements, and the ability to advertise not based off of extremely expensive […]
Save If you remember the days when banner ads had 50-90% Click through rates, you’re probably both old and exceptionally jaded to the current ones. In fact, we all are. Our chances of clicking a banner ad are lower than the chances of us climbing Mount Everest. The stats also say that you’ve seen 1,700 […]
Save As PPC platforms were popularized over a decade ago, you’ve likely already picked up a few great ways to run a PPC campaign over these years. However, what most people using Pay-Per-Click advertising platforms don’t know is how to get that certain edge up on their competitors with time-tested techniques. Here, we outline a […]
The financial segment in the US has been slow to adopt any strategy involving digital marketing, and for good reason, too. Digital marketing can become quickly complex, and more traditional forms of marketing have had proven success for such a vast number of years. With the advancement of time, the numbers have shifted quite heavily […]
Save Before you can benchmark yourself or connect with people to help extend your reach, you must first seek out those that are actually making waves on social media. An influencer is more than someone who sets foot into the shallow end and makes a few splashes; they’re the ones that jump into 10ft deep […]
This coming fall, “instant articles” will be available on Google and Twitter to mobile users when they touch a link. What this essentially will do is have a full article load to their screen near instantly rather than the few second wait we’re all so used to. But the twist: These articles will be open […]
As we know, the world of online marketing is fluid and always changing. The digital expanse of 2012 is nearly unrecognizable when held side-by-side with the modern space of 2015, as shown in the newest study published by search metrics this year. With all the tweaks in ranking factors Google has done, they’ve significantly changed […]
It was quite some time back (in 2007) that the concept of hashtags was introduced. This explosion of usage on social media sites has tapered off in the last few years to form into something that we no longer view as new, but instead more as something that just is. The hashtag has the power […]
Save From 1 website in 1991 to 1 billion in 2014, the internet has indeed grown far beyond what anyone could have imagined twenty years ago. If you’re feeling awash in this deluge of active websites that just about anyone can create, you’re definitely not swimming alone. In the most recent years of the internet’s […]
Save If you’re toiling away behind a keyboard daily to come up with the best content you can, then your social media pages are likely chock-full of delectable articles available for reading. Indisputably, this is something all businesses on social media should be doing. Yet, it’s still so common to see companies that have already […]
Save As much as marketers like to toot their horn about how huge mobile e-commerce has gotten over the last few years, actual purchases off phones and tablets are still dismally low when compared to their counterpart, the desktop. Despite the prodigious figure that is 60% of all browsing for a retail purchases done on […]
Tips to manage your SEO services spend Save How much is too much or too little?</> You are probably often asked this question during a monthly SEO evaluation meeting. How can be sure that you are not overspending on your SEO efforts or not spending too little? At some point in every company’s existence, a […]
The 11% drop in traffic of 250 million site visitors per month clearly indicates that all is not well between Google and Wikipedia. This happened over the course of one month during last May to July. Save So, what happened to their beautiful friendship? We all know and love Wikipedia, but why does Google not […]
Save Source- https://upload.wikimedia.org/wikipedia/commons/4/4e/Android_robot_skateboarding.svg The highly dis-joined operating system that runs on 24,000 devices from 1,300 brands that we know as Android, has been experiencing another security bug that opened user’s private data to abuse. As Google found and recognized the bug, they have set out to patch it, which will likely be completed sometime in the […]
Save First of all, “semantic content optimization” is nothing more than a term that has been coined by the digital community to mean one thing – create a pleasurable experience on your website for as many people as absolutely possible. Of course this leads to the question, “Doesn’t everyone already do this, though?” and to […]
Save Being easy to find in local searches is more important than ever, which we will explore in seven different hard-hitting statistics. Mobile searchers As found by Google, 50% of all local searches done on mobile devices lead users to physical stores each day. On the other hand, 34% of computer users are doing the […]
Save Source: yelp.com Let’s walk through a typical scenario: Your car’s check engine light just came on and you’re heading out to one of the local mechanics nearby to get it looked at. You do a quick check on Google maps to see what’s around to find several Yelp reviews integrated into the search you […]
Last week, one of the world’s most well-known companies decided to restructure its business and create a holding company called Alphabet. The short and sweet version as to why they did this is mention in their blog when they said, “smaller bets in areas that might seem very speculative or even strange when compared to […]
Save Source: https://pixabay.com/get/258164d1f7c867838e9d/1439482605/office-625892_1280.jpg?direct If you’ve ever wondered what specifically goes into the ads that you see on Google, which led you to question if you can change things. Well, you can. With this recent addition of control on what ads users can see, it’s easier than ever for anyone to customize their Google experience. The […]
Save Source: https://pixabay.com/get/583f5f85543fce2ae08c/1439497071/chalk-791054_1280.jpg?direct Likely, you already know the answer to this. We should continue to remember that SEO is important and why it is, but never forget that user experience is why visitors stay, and will come back to your site. Let’s look into why this is the way it is and how to balance […]
The Basics In case you’re unaware, the most common and proven way of gaining conversions is to simply follow the conversion funnel model. Even with all the different versions of this model, they all basically boil down to this: Awareness– Let them know who you are, through whatever channel you want Interest– Prospects are then […]
Save Source: https://pixabay.com/get/cab996e03360cb02482c/1439220212/twitter-720977_1280.png?direct & https://pixabay.com/get/c29df68566acea53ae51/1439219996/buy-686337_1280.jpg?direct Twitter has come a long way since its humble beginnings way back in 2006. Almost ten years later and they will be soon to implement an instant buy button, it’s true. Twitter officially confirmed this when they stated in their blog that users will be able to get access to […]
Save Source- http://www.schrockguide.net/infographics-as-an-assessment.html Well, according to Rand over at MOZ, usefulness of infographics is definitely waning. He says that the vast majority of infographics used today are actually not as useful as their alternative, the visual asset (photos, small graphs, etc.) This could be for any of a plethora of reasons like, they’re overused, done […]
No matter what, you won’t be anywhere near the top rankings of YouTube with content that viewers don’t want to watch. So, after you’ve become confident that you have the ability to offer quality videos, you are then cleared to start utilizing the methods YouTube offers to augment your visibility and gain ranking. Where to […]
The Future of Mobile Advertising & Driving Factors Behind Its Growth If Google’s Mobilegeddon of sites that were not mobile friendly was not warning enough, 2015 is the iconic year that mobile use has skyrocketed. Don’t believe this? Let’s let the fact speak for themselves. As of last year, total time spent on Mobile Devices […]
Save As Google announced just recently, they will be shutting off their unpublished Autocomplete API on August 10 of this year. Let’s look into what this is and what this will do. First of all, who even cares? Well, if you’ve ever worked with keywords before this will likely affect your work. The unpublished autocomplete […]
Saying Goodbye to NODI When Coca Cola created their Content 2020 strategy, Jonathan Mildenhall, VP Global Advertising Strategy said: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to […]
Find out how important is it to have a responsive website or mobile-friendly website after the Mobilegeddon effect Save Source- https://www.stonetemple.com/mobilegeddon-may-have-been-bigger-than-we-thought/ The above graph information is commonly being cited as the main source of information on what happened during
An insight into creating high-quality content with agile content marketing strategy. Save Source- https://pixabay.com/en/strategy-board-marketing-791200/ Ready, Fire, Aim As the average content strategy seems to move much more slowly than the other strategies implemented in your company, many companies are beginning to adopt something called an “Agile Content Marketing” strategy. The single most important […]
So you’ve got your mobile site set up, you feel like it is optimized, and your PPC campaigns are ready to go. But how can you be sure that you’re getting the most conversions from your current set up? Take a look at these following tips that are really useful. Save First Things First, Have […]
Even if you know little about SEO, you will definitely be aware of the fact that properly evaluating and improving upon a website requires significant amounts of time. Fortunately, new tools to accomplish what we strive for in SEO are being created at a faster rate than ever before. Aligned with the suggestions of SearchEngineLand’s […]
Save We’ve all heard the buzzword/acronym “PPC” or the phrase Pay per Click at some point. But you don’t know exactly what it entails or how it works. Well you’re in luck, you came to just the place to get a quick crash course. Let’s start with something easy PPC, or Pay per Click, is […]
Save What’s so great about Google Analytics? First of all, it’s free! You read that right, you don’t have to pay a thing for this software. Many competitors to Google’s analytical software require some form of payment, like Adobe’s SiteCatalyst. Of course, Google does recommend paying to upgrade to the more refined version of […]
Save Source- https://pixabay.com/en/facebook-social-media-424521 Use Social Media Management Software Even if your company is just getting into social media, using management software like the commonly used Hootsuite or Sprout is essential to success. Both of these are tools that beginners can use but also offer a wide variety of functions based on your company’s objectives. A good […]
In a 2012 post by Chris Silver Smith, Blogging has been called a secret weapon for local SEO. How much of that perception has changed? Here’s a look. There was a time when people associated blogs with a teenager dictating their life on the Internet or a travel narrative narrating the wonders of exotic places […]
If you’ve had to deal with trying to get a new social media page off the ground, you know the struggle of what it means to grab attention from new customers. Facebook is partially responsible for this struggle as they have rolled out an algorithmic change recently that added more value to personal posts than […]
Welcome to a new look of Digital Success Agency (DSA). Check out our new cool and chic look and don’t miss the video with an introduction to our agency. With enhanced graphics dipped in new colors, we introduce Digital TurnOn, a new all-encompassing digital marketing bundle of services. Save What Digital TurnOn offers? You are […]
You may be trying your hands with a new Adwords account or may have given this task to an agency to manage, you may find it intriguing why the first weeks are so bumpy. Google Adwords is the fastest and sure shot way to start getting traffic from Google especially on the keywords which are […]
In a recent post that appeared in Forbes, there was an interesting elaboration on what Chief Marketing Officers (CMOs) need to know about SEO. The author mentioned that unless CMOs understand SEO and what can be expected from it, the result may not be satisfactory. For example, it’s important to understand that SEO is not […]
In a recent blog published on HBR, there is an interesting comparison between returns from Content Marketing and Native Marketing. Before getting into the details of this comparison, I wanted that we really understand Content Marketing and Native Marketing in the true sense. By definition, Content Marketing is an approach to create and distribute relevant […]
You can do a lot of analysis with Google Analytics. Parameters like website visitors, source and conversion tracking can be measured with the help of analytics. If you were to perform a deeper dive of the dashboard, you can actually yield much more. For example, check the source for your most valuable customers and how […]
Google Webmaster Tools Data Stopped Updating Since Feb 7th, 2015 On Feb 12th, 2015, SEO strategists began voicing their concern regarding data update in Google Webmaster Tools. Over time, it has been observed that the data in Webmaster Tools is delayed by about two-days. But, this time, the Google Webmaster tool update showed its last […]
Search expert Jennifer Johnstone revealed how search can be measured more accurately and the difference between measuring branded and non-branded search efforts. While it is important to have a robust measuring scheme in place, the numbers will not make sense if brand and non-brand search terms are analyzed separately. Measures like Cost Per Acquisition or […]
Are you ready to give-up your unused, non-functional or discarded campaigns, which are 100 days old? Google has recently started an activity to delete unused ads, campaigns and other AdWords entities present in your AdWords account and named it as ‘Spring Cleaning’. The activity that started on March 23 attempts to remove all the ads […]
In his recent article, Columnist Eric Enge shared how user experience is so important that it can even have an impact on search engine rankings. While user experience is typically seen as something that awes the user, there are factors like content quality and engagement that also attribute to it. And search engines have started […]
Google announced the Mobilegeddon on 21st April this year. What has been the impact of the algorithm change that favored mobile websites? Has the effect of Mobilegeddon been as huge, as expected? Save So far, Mobilegeddon has not proved to be as harmful for websites as anticipated, at least for desktop searches. But […]
You have been substantially investing in paid search campaigns and yet they are not yielding any results. While a lot of you may not think about it or may deem it as unimportant but the text of your ad is an extremely important driving factor. You might have created the ad copy in a hurry […]
We can only start talking about Digital Marketing once we have a common definition of the term. Digital Marketing is a set of marketing activities that employ digital technologies to reach clients. These digital technologies are Search Engine Optimization (SEO), Search Engine Marketing (SEM), link building, mobile advertising, Social Media Marketing and others. There are […]
While the Google Mobile update known as Mobilegeddon has gradually but surely shown its impact, you are wondering about the next step. You may have a mobile-friendly website that is able to garner a decent search engine ranking but is it driving your sales? What do you need to know to up your sales with […]
So you have engaged with a SEO specialist to drive your rankings on Google (and hence get some leads)? And you have another vendor to take care of your mobile application? There’s another agency to manage your social media channels. And there’s a freelancer to help you with your web content. You just noticed your […]
Now get prepared for your android smartphones to read your mind and get smarter. Here’s why. Google Now will mature and give you ‘Now on Tap’, a contextual searching technique. It will be so cool that it will give you search results whether you’re using an app on your phone or using your browser. ‘Now […]
No, this isn’t about Phantom, the superhero and his fights with the pirates or smugglers. And this isn’t either about Rolls-Royce’s Phantom, the timeless engineering luxurious marvel. Calling it a quality update, Google recently rolled out the Phantom update and it apparently seems to have dipped rankings for a number of websites. It has been […]
In spite of all your efforts towards getting local search results, do you seem to be trailing in the rankings? If yes, the following blog is just for your eyes. In his write up, Neil Patel shares how, with Google’s Pigeon algorithm update, there should be a shift in the way we look at local […]
There is no doubt that Social Media has a huge impact on your SEO rankings. Google uses a website’s popularity on social media channels as a ranking measure. Quality content on your social media attracts followership, which in turn enhances the subscribers (and the traffic) for your website. For example, Google relies a lot on […]
When Coca Cola created their Content 2020 strategy, Jonathan Mildenhall, VP Global Advertising Strategy said: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile […]
It struck. Google’s Mobilegeddon is finally here to favor the mobile-friendly websites. Are you still wondering the next best move for your website? The impact of the algorithm change will be visible in a few days but that shouldn’t stop you from switching to a mobile-friendly version for your website. This change in the search […]
So you have been executing all that was planned as per the 2015 Digital Marketing Strategy, which was developed so meticulously. But the results have not been as planned. It includes all the parameters that should work in the given scenario but what could be the missing piece that’s pulling the expected results down? You […]
According to a report by eMarketer, mobile advertising will dominate the advertising space in the next 5 years. In fact they have predicted the spending on mobile advertising to double by 2020 in comparison to 2014. The steep growth is indeed attributed to more than 7 billion mobile subscribers worldwide. By 2020, most of the […]
Making the pay-per-click (PPC) advertising model work seems to be a tough task. But you also know that once it works, it can be a highly effective way to draw traffic. So what is missing in your PPC campaigns? What can you do to get traffic on your landing pages? How can you really design […]
In the recent times, the saying ‘When in Rome, do as the Romans do’ has become relevant in the world of SEO. It means that you have to customize as per the people around you. Research shows that businesses that localize keywords and content tend to get a better response than businesses that try to […]
On Feb 12th, 2015, SEO strategists began voicing their concern regarding data update in Google Webmaster Tools. Over time, it has been observed that the data in Webmaster Tools is delayed by about two-days. But, this time, the Google Webmaster tool update showed its last update on 7th February. You are not alone in this! […]
There is a buzz among webmasters about the spam traffic coming in from spam URLs, mainly from Russia and countries which have no relevance to your business. Scan your referral traffic and don’t be happy looking at the sudden surge in traffic, as this increase in referral traffic is pseudo. For those who are still […]
One of the fastest evolving methods to draw prospective customers to your website is Pay-per-click advertising. In the pursuit of the same, several business owners give Google AdWords or Yahoo Search Marketing or both a try. They display ads in the sponsored results section of SERPs and have to pay a fee each time when […]
Running an online business is not an easy task as many of you might think! Understanding your visitor can be confusing as each brings his own set of data which has to be collected, measured, analyzed and finally reported. With this information, you can even tweak your promotions accordingly to improve the length of time […]
It’s that time of the year when social media platforms are cluttered with all sorts of predictions for the New Year. What changes will the Digital Marketing industry see in delivering the digital marketing solutions in 2015? As New Year comes in, internet marketing service providers see a more advanced industry which will lay emphasis […]
Hi everyone, I just stumbled upon this URL: https://www.amazon.in/gp/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21 in the morning today and it somehow triggered me to think about all that follows: What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to […]