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The business of looking good is tough. Digital Marketing for Salons is not cakewalk due to the nature of the business itself. It is highly competitive and is largely dependent on impressive ratings and positive reviews. With most of the customers getting online or using their devices for professional services, salons must take digital marketing seriously.
Image Source: https://cdn.pixabay.com/photo/2018/03/31/04/48/beauty-salon-3277314_960_720.jpg
Due to the high pressures of giving superior salon services to customers, sadly, most of the salon owners can’t maintain a good website, reliable SEO strategy, a strong social media presence, a foolproof content marketing strategy and updates with all the Google algorithm updates. Yes, it is overwhelming. Running a salon is as it is a huge responsibility with 1000 tasks (or maybe more) already waiting to be attended. So, the first thing is to find a reliable, creative and solid digital marketing agency which can take off the entire load of your digital marketing activities (and not take off the load from your pockets).
Once you can do that, invest time to understand what works for your business and what doesn’t. For example, after serving several salons across US, we honestly feel that salons should do some serious Local SEO.
More than 45% of people searching on the search engine use local keywords and more than 60% of them search local directories to find a salon near them.
Whether your customers are searching for a hair stylist, nail salon or a beauty service provider, chances are they will open a search engine and enter the search text – best hair salon in “wherever they stay”. Now, as a sensible business you don’t want to miss that golden opportunity. You want your salon to show up in the top results but it isn’t easy. There are several factors that Google picks up to rank your website. For example, social, link, on-page, citation and online reviews are just some of the factors used to rank your website.
If your salon has neighborhood focused keywords and key phrases, chances are that search engines (and customers) will give more weightage to it.
How can Local SEO help Salons?
- Better visibility
Local SEO is highly targeted and timely. If done right, the local keywords can help your local searchers to hunt your salon services on search engines. Local SEO can help your business to have improved rankings and better visibility to connect with potential customers instantly.
- Improved conversion rate
If your business is listed (accurately) in online directories that matter (like Yelp, Foursquare, Citysearch and similar ones), even search engines will favor your salon. Local directory marketing is also a part of Local SEO and trends show that businesses that are listed in such directories have a better conversion rate.
You can also list your business on Google My Business listing to enhance your chances of showing up in local search results. Make sure that you provide your complete and correct address so that customers can locate you easily.
- Local SEO can cover mobile marketing
Worried that you might not be ranked on mobiles and tablets. Worry not. Local SEO has you covered. It gives you a coverage on all devices so that you never miss on a potential customer.
It’s clear that Local SEO can hugely benefit salons but you just can’t trust anybody to do it for you. You must have a clear Local SEO strategy that aims to optimize your website and pages for the most appropriate local keywords. One of most critical factors is to feed the right local business information to find top results in organic rankings. You can enhance your chances of being discovered with local SEO in no time. Yes, no tall claims here. Speak to one of our SEO experts today.
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"We are grateful for the guidance we received from Digital Success Agency with our SEO efforts. Not only did they help increase traffic to our site, they also made suggestions for improvements so that we could enhance our content. Team was always helpful and quick with any requests or questions we had. We were very happy with this partnership."
"Digital Success Agency team does great work and provides great customer service. Their prices are very reasonable as well. I like the fact that I have a person dedicated to my account that I can turn with all my questions/issues."
"Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team."
"It was a pleasure working with Digital Success Agency team. I wanted to make sure I thanked you for all your hard work, and such speedy communication and clear updates. Again it was great to have you as part of our team."
"We appreciate the help you all have provided with our website and SEO efforts. And though you and I had just started working together, I personally have been very impressed with your thoroughness and quick communication."
"The Digital Success Agency team is knowledgeable and hard working; just what we need from a strategic partner as we look to grow our business. I would recommend them for your SEO and PPC needs without hesitation. Four years ago we made that decision and it's paid off nicely!"
"Having Digital Success Agency as our SEO partner has allowed our agency to concentrate on what we do best. Developing full creative campaigns are what we excel at as a group. Incorporating Digital Success Agency SEO plans and developing web tools to support the creative that we develop provides support for all our client initiatives. As an agency I would recommend engaging Digital Success Agency in web projects of all levels."
"Having worked with Digital Success Agency since 2006, it has always been a great experience working with all the folks over there. They are extremely qualified, and have always demonstrated an incredible level of enthusiasm and professionalism when working with me. I'd recommend them to anyone looking to expand in-house capabilities, or is looking to bring on outside resources."
"You have been by far the best outside resources I've worked with for SEO and it's reflected in the clients you managed - all grew their traffic, keyword rankings, and leads under you. You've been a big help for me over the last few years and I really appreciate it. "
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