Content Marketing Search
What is Keyword Cannibalization and How to Find, Fix, and Prevent It
In the realm of digital visibility, securing a top position in search engine rankings, such as those on Google, is crucial. However, have you ever...
With very little build up or fanfare, Google tossed out the old paid search layout and imported a new one last month. And all the other changes over the past six months have drastically changed what you see when you do a simple search for “basketball shoes”. Now, there’s a rich snippet, two more inorganic “above the search” ads, almost twice as many image ads, and no more sidebar ads.
Among all these changes, is Google’s decision to move the sidebar ads to above the search results.
The results of these changes are as follows.
Overall, the AdWords community has spoken. Written about in a Lunametrics blog, we see that.
“A positive side effect is increased overall audience reach. With more ads at the top of the page, you should expect to have a high level of interaction with your targeted audience. The only potential negative effect is the one you have already mentioned – expected cost increases.”
More competition = more cost per click. However, those that invest a lot of time figuring out the new system and getting it perfect could see better conversion results.
See how our paid search work has impacted our clients in the past.
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