Pay Per Click Strategy for
Leading Dental Franchisor in US

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Floss Dental Floss Dental Floss Dental

Challenge

Floss Dental, a leading US dental franchisor was posed with the challenge of providing a regular stream of patients for its 8 locations, as the earlier agency was not able to provide the level of delivery and attention to keep the dentists busy. The primary engine for leads was Adwords.

Solution

We put together a dashboard, in a record time of a week, through which the dentists had complete transparency of the results from AdWords Campaigns. Despite initial transitional hiccups, the team optimized the AdWords accounts and rebuilt them from the scratch to ward off any legacy issues from the previous structure, built high-quality landing pages that ensured a high quality score. As a result, we saw marked improvement in all the locations.

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Results:

Solution Breakdown:

  • Ensured seamless and speedy accessibility of the dashboard to all dentists at multiple locations
  • Ensured that the dashboard showed real-time data and had the option of leads and calls tracking
  • Built the account structure from the scratch
  • Ad copies were rewritten to give the required and correct message and offers
  • Reviewed the negative keywords that were getting a lot of unwanted traffic
  • Recommended lower monthly spends to dentists in certain locations where campaign was running at optimum level, which was achieved by cutting down on wasteful keywords and misleading ad copies
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