1.0Digital Success Bloghttps://www.digitalsuccess.us/blogWhat is Programmatic Advertising and Why Did Marketers Spend $22 Billion on it Last Year?rich600338<blockquote class="wp-embedded-content" data-secret="8iQ5WRc3ju"><a href="https://www.digitalsuccess.us/blog/programmatic-advertising-future-of-online-ads.html">What is Programmatic Advertising and Why is it Growing so Quickly?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.digitalsuccess.us/blog/programmatic-advertising-future-of-online-ads.html/embed#?secret=8iQ5WRc3ju" width="600" height="338" title="“What is Programmatic Advertising and Why is it Growing so Quickly?” — Digital Success Blog" data-secret="8iQ5WRc3ju" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://i0.wp.com/www.digitalsuccess.us/blog/wp-content/uploads/2017/01/programmatic.jpg?fit=1900%2C495&ssl=11900495Programmatic advertising is so hot right now in digital marketing, with ad spending expected to reach $22 billion this year, according to eMarketer— that’s nearly a 40 percent increase from last year. But only 45 percent of people who use programmatic advertising actually understand the concept behind it, according to an IAB report cited by Econsultancy. Let's discuss in detail how it can benefit your business.