{"id":1165,"date":"2017-01-03T08:14:59","date_gmt":"2017-01-03T08:14:59","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=1165"},"modified":"2020-06-02T10:04:51","modified_gmt":"2020-06-02T10:04:51","slug":"guide-marketing-urgent-care-online","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/guide-marketing-urgent-care-online.html","title":{"rendered":"Guide to Market & Expand Your Urgent Care Services Online"},"content":{"rendered":"

Over 30,700,000 searches<\/a> for urgent care services happen every month, many of which turn into walk-in patients.<\/p>\n

\"urgent<\/a><\/div>\n

Many Urgent Care brands today are capitalizing off of the online world and have turned it into a way to acquire new patients. Although their strategies may differ, they\u2019re using digital marketing to create new ways to get more business.<\/p>\n

And we know it\u2019s true that urgent care clinics face a unique set of challenges in today\u2019s marketing world. So often owners are forced to ask themselves “How do I market my urgent care online?”. To do this effectively, they need to accomplish these three things.<\/strong><\/p>\n

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  1. \n

    They need to be able to stay top of mind with potential patients so they think of their brand first.<\/h2>\n<\/li>\n
  2. \n

    They need to be found online so that searchers can be turned into patients.<\/h2>\n<\/li>\n
  3. \n

    They need to be in front of people online each relevant digital touch point and on the right device.<\/h2>\n<\/li>\n<\/ol>\n

    These are all keeping in mind that the number one priority here is acquiring new patients while increasing the rate of recurring visits from past patients.<\/p>\n

    And this won\u2019t be possible to achieve with a website alone. As a business owner, advertising and promoting your urgent care across all devices is necessary for people to know you exist<\/em>.<\/p>\n

    One marketing tactic alone cannot achieve these three goals. Giving money to Google to promote your website in search results is far more effective when supported by non-paid tactics like SEO.<\/p>\n

    And being at the right digital touch point<\/em> when people are considering which urgent care to go to is just as critical as showing up in Google – which is best achieved through programmatic advertising.<\/p>\n

    Because the tactics to marketing your urgent care can be hard to visualize, we\u2019ll walk you through how to achieve each above-mentioned point and which tactic you need to do so, starting with number 1.<\/p>\n

    1- How to stay top of mind with potential patients so they think of your urgent care center first<\/h2>\n
    \"Programmatic<\/a><\/div>\n

    Staying \u201ctop of mind\u201d means every time someone thinks \u201cI may need to go see a doctor\u201d or \u201cI need to get a check-up\u201d your brand name should follow that thought. To position your brand this way, the marketing tactics you need to use focus on building a targeted brand awareness<\/em>.<\/p>\n

    A powerful tactic for this is virtual fencing (or geofencing).<\/h2>\n

    With virtual fencing, you can draw a fence on an exact geographic location and target those in that area in real-time.<\/p>\n

    Imagine the following scenarios:<\/p>\n