{"id":1337,"date":"2017-01-31T23:35:03","date_gmt":"2017-01-31T23:35:03","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=1337"},"modified":"2020-06-02T10:03:59","modified_gmt":"2020-06-02T10:03:59","slug":"programmatic-advertising-future-of-online-ads","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/programmatic-advertising-future-of-online-ads.html","title":{"rendered":"What is Programmatic Advertising and Why is it Growing so Quickly?"},"content":{"rendered":"

If you\u2019ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn\u2019t even know it. This shouldn\u2019t come as a surprise, though, since marketers spent $22.10<\/a> billion in 2016 on this marketing channel alone. Here\u2019s why.<\/p>\n

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What is programmatic advertising?<\/strong><\/h1>\n

Programmatic advertising is the online ad bidding and buying system that allows marketers to reach the audience they\u2019ve selected as valuable at the ideal time with a specified message. This system is automated by machines and touches online users across multiple device platforms.<\/p>\n

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Why do people use programmatic advertising?<\/strong><\/h1>\n

It cuts out human error and waste when purchasing ad space online. One thing we know for sure is that humans make mistakes and cannot work 24 hours a day. Because machines can and do it at scale, there\u2019s little reason to involve humans anymore. All the humans have to do anymore is figure out who they want to target, how they want to target them, and the message they would like to send to them. Machines take care of the rest!<\/p>\n

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Why is it growing so quickly?<\/strong><\/h1>\n

eMarketer\u2019s senior analyst Lauren Fisher<\/a> had this to say about the growth of programmatic advertising.<\/p>\n

\u201cProgrammatic is extremely efficient and unparalleled in its ability to pair rich audience data with ad inventory and targeting.\u201d<\/em><\/p>\n

\u201cBuyers and sellers are becoming more comfortable with the technology. As a result, it is being rapidly adopted across a variety of channels and ad formats.\u201d<\/em><\/p>\n

And mobile is the main driving force behind why programmatic advertising has grown so quickly. The percent of total spend dedicated to mobile is over two thirds at 69%.<\/p>\n

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What can you do with <\/strong>programmatic advertising<\/strong><\/a>?<\/strong><\/h1>\n

The tactics<\/em><\/p>\n