{"id":1755,"date":"2017-07-17T12:51:40","date_gmt":"2017-07-17T12:51:40","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=1755"},"modified":"2023-07-14T09:45:38","modified_gmt":"2023-07-14T09:45:38","slug":"4-trends-will-dominate-future-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/4-trends-will-dominate-future-social-media-marketing.html","title":{"rendered":"4 Growth Hacking Trends that will Dominate the Future of Social Media Marketing"},"content":{"rendered":"

Experts predict that social media will have over 2.95 billion users by 2020. With such a high number of users over the globe, social media channels have to consistently think of novel ways to engage them. Even enterprises have to generate new ways to gain a leadership position in social media charts.<\/em><\/h2>\n

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We all have got so accustomed to social media that even a day without it seems impossible. Businesses think alike. But I wonder if social media, which is not at a peak of usage, will experience a trough in the near future. It just might, unless we are prepared for the next level. Big brands are already leveraging features like live video, engaging influencers, and personalized updates.<\/p>\n

There are a few other things that are unlikely to change \u2013 content. You have to be attentive to how your customers perceive your brand on social channels, engage with your followers and provide valuable content that is curated for them. There is a lot of effort that goes in gaining an insight from social conversations, posts, compliments and complaints. There is a growing trend wherein the inspirational content is likely to go viral rather than posts seeking a reaction. Emotionally charged messages, artistic imagery, and imaginative content is preferred rather than the salesy kind of posts.<\/p>\n

There are quite a few brands that have started to think beyond Facebook, LinkedIn, and Twitter. They need to focus on Instagram, Pinterest, and Snapchat too.<\/p>\n

So, what\u2019s next?<\/p>\n

\"Social<\/a><\/p>\n

Image Source:\u00a0https:\/\/i0.wp.com\/picsdownloadz.com\/wp-content\/uploads\/2014\/09\/facebook-in-future-funny.jpg<\/a><\/span><\/p>\n

We are not saying that social media will only be governed with the trends listed below. There are a number of trends doing the round but we think the following ones will definitely be dominant.<\/p>\n

\u2018Buy\u2019\u2019 \u2018buy\u2019, it\u2019s everywhere <\/strong><\/h2>\n

The buy button came into being to monetize social media. It\u2019s time for the next level.<\/p>\n

Buying will start to happen over the social media channel itself. There will be no need to visit the website. Consumers just have to hit a button on Pinterest or Facebook Ad to complete a purchase. Consumers will be able to check the best deals and get familiar with the product\/ service over the social media channel. Even if social media is not one of the most effective selling channels, it is definitely a critical influence for your consumers.<\/p>\n

Connect at work (with social media)<\/strong><\/h2>\n

Organizations have long curbed their workforce from using social media at work. Then came smartphones and they no longer could be stopped. With the growing importance of connectedness, collaboration and to have a productive workplace, organizations will allow social media access at work. There are tools, like Slack<\/a>, which allows collaboration and sharing of information (which includes images, documents, etc.) and makes it faster than internal emails. Given the growing need, even Facebook for Works will aim to provide a platform for business professionals to give them an opportunity to collaborate and share information.<\/p>\n

Social Chat Bots<\/strong><\/h2>\n

\"Dallas<\/a><\/p>\n

Image Source: https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/05\/robot-customer-service.png?w=738<\/a><\/span><\/p>\n

How can social media be unaffected with Artificial Intelligence in the future<\/a>? Chatbots, which will become popular in case of social media channels, use Artificial Intelligence to imitate a conversation that a human can have. As chatbots are evolving and becoming more intelligent, they can interpret what a user is saying, and can send pictures and videos instead of just text.<\/p>\n

Facebook Messenger is already using 30,000 chatbots and it is already becoming a preferred option to interact with many of their consumers. Directly sending a message to your potential buyer and having a more intimate interaction enhances the likelihood of pushing them to make a buy.<\/p>\n

Think mobile first<\/strong><\/h2>\n

There are two major benefits if you have a mobile-friendly website \u2013 firstly you will have increased visitors as most as mobile traffic is overtaking desktop traffic. It will also impact the popularity of your social media channels. With Google\u2019s mobile-first web indexing<\/a>, it will be all the more important to have an astounding mobile experience for your website.<\/p>\n

If you don\u2019t have a mobile-friendly website yet, pull up your socks<\/a>.<\/p>\n

There are new and emerging social media platforms every now and then. Businesses can\u2019t jump on all of them and start promoting their business. There has to be an understanding of the business, the best-suited platform as per the nature of the business and planned promotion using the platform.<\/p>\n

Get social media ready with our experts who can drive your business ahead. Speak to us today<\/a>.<\/p>\n

Bonus content#1<\/strong><\/span><\/h1>\n

Top 5 social media trends that will make your brand popular on social media platforms<\/span><\/h2>\n

You can\u2019t separate social media from your business marketing strategy. In 2019, you can only make it better. You are now aware that you need a solid social media strategy, but the challenge is that social media trends are so every changing that it\u2019s tough to keep up and change your strategy every now and then if you\u2019re not a\u00a0social media specialist<\/a>. If you work with a qualified and experienced social media professional, the person will keep a tab on the social media trends of each social media channel. The professional will upgrade the strategy with the trends that are relevant for your business and help you garner attention of your target group.<\/p>\n

\"Social<\/a><\/p>\n

Image Source: https:\/\/cdn.pixabay.com\/photo\/2016\/12\/19\/08\/39\/mobile-phone-1917737_960_720.jpg<\/p>\n

I\u2019ve listed the top 5 social media trends that will make an impact to your social media strategy. I strongly recommend that you or your\u00a0social media professional<\/a>\u00a0keeps a constant tab on the changing trends next year and the ones that will have a significant impact on your business. You will need to update the strategy as per changing trends.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>Chatbots<\/strong><\/h2>\n

There are an increasing number of people using messaging apps on social media platforms. Chatbots are a great value addition to the features on messaging platform. It helps you deliver customized content, enhanced engagement and better service with chatbots getting more learned and intelligent. There are messengers like Kik, Telegram and WhatsApp that are widely used by all age groups. The new-age chatbots understand emotions, nuances and complexity, and understand customer-facing digital assistants.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>Social listening<\/strong><\/h2>\n

You need to be attentive on social media channels. There\u2019s a need to analyze specific conversations, comments on social media posts, and what they are saying about your competitors on your social media pages. You can use social media tools for meaningful interpretation of your data. The purpose of social media listening is to\u00a0improve your social media script<\/a>\u00a0based on intelligent analysis of customer interactions.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>Live streaming<\/strong><\/h2>\n

Live streaming helps to better connect with followers, let them know of what\u2019s going on, provide a more personalized customer experience and add a natural call-to-action. The live videos help provide a more personalized experience to users.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>User-generated content<\/strong><\/h2>\n

If you start using user-generated content that you hear from your users, it will help you engage more authentically. You need to read into the conversations that followers are having online and incorporate it in your social media script. It will help you build a stronger relationship with your audiences.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>Augmented Reality (AR)<\/strong><\/h2>\n

Facebook partnered with more than 700 AR brands so that they expand their AR capabilities. There will be use of more Augmented Reality features across all social media platforms. It will help users get a more personalized user experience, allow users to experience the product in real-time and encourage sharing of user-generated content.<\/p>\n

Social media channels like Facebook (gaming and breaking news), Twitter (new share button, live video and Chronological feed), and Instagram (music stories, poll stickers and carousel ads) are planning major updates in 2019. These are predictable trends and you need to incorporate them in your social media strategy right away (provided if these are relevant to your brand). Social media trends will not end here. If you need to be on top of your game,\u00a0let\u2019s get talking<\/a>.<\/p>\n

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Bonus content#2<\/strong><\/span><\/h1>\n

What are the 10 most effective steps to develop a perfect social media marketing strategy for your brand?<\/span><\/h2>\n

Social Media has changed a lot of things. Whether you\u2019re a small business, mid-sized or a large, it\u2019s something that you must include in your marketing strategy. If you think it\u2019s not required, your consumers don\u2019t think the same. Social Media is about democratizing your brand and making it more reachable for your consumers. Consumers like to be heard. It\u2019s about the ability to reach the right people at the time that makes a huge impact. It\u2019s like telling your customers that \u2018we care about your voice\u2019. <\/em><\/p>\n

Having said that, it is obviously not the easiest thing to do.<\/p>\n

We will tell you the right ingredients for a perfect social media marketing strategy<\/a>. Before that we will give you the most important reason we think that social media is important for your brand.<\/p>\n