{"id":1822,"date":"2017-09-13T09:00:59","date_gmt":"2017-09-13T09:00:59","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=1822"},"modified":"2020-06-02T09:41:28","modified_gmt":"2020-06-02T09:41:28","slug":"secret-ingredients-perfect-google-adwords-campaign-recipe-generate-high-quality-leads","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/secret-ingredients-perfect-google-adwords-campaign-recipe-generate-high-quality-leads.html","title":{"rendered":"The Secret Ingredients for a Perfect Google AdWords Campaign Growth to Generate High-quality Leads"},"content":{"rendered":"<p>You think you have the best recipe to drive traffic with Google AdWords?<\/p>\n<p><strong>Think again. <\/strong><\/p>\n<p>You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn\u2019t thorough, you didn\u2019t think of making your campaign mobile friendly or you directed the visitors to the wrong pages.<\/p>\n<p>As a result, you may not be getting as much traffic as you had intended or the traffic you\u2019re getting does not consist of quality leads. You are most likely missing the secret ingredients that make the recipe for that perfect Google AdWords campaign.<\/p>\n<ul>\n<li>How can you increase your conversion rate?<\/li>\n<li>How can you reduce your cost per conversion?<\/li>\n<\/ul>\n<p><strong>We give you simple ingredients for a perfect <a href=\"https:\/\/www.digitalsuccess.us\/blog\/googles-adwords-layout-change-winners-losers.html\">Google AdWords campaign<\/a>. <\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1824\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.jpg?resize=604%2C336&#038;ssl=1\" alt=\"Google AdWords Dallas\" width=\"604\" height=\"336\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.jpg?resize=300%2C166&amp;ssl=1 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10px;\">Image Source: https:\/\/www.demilked.com\/magazine\/wp-content\/uploads\/2017\/06\/ikea-cooking-recipes-8.jpg<\/span><\/p>\n<h2><\/h2>\n<h2><strong>Make your ad copy \u2018simple\u2019<\/strong><\/h2>\n<p>That might sound easy but is probably the toughest thing to do but it is one of the ways you can differentiate yourself from your competitors. The way to grab attention is to make your ad copy simple without sounding salesy like your competitors. One of the reasons that ads on Google look the same is due to the fact that they have similar offers and similar copy. They try too hard.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new2.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1825\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new2.png?resize=560%2C398&#038;ssl=1\" alt=\"Dallas PPC agency\" width=\"560\" height=\"398\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new2.png?w=560&amp;ssl=1 560w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new2.png?resize=300%2C213&amp;ssl=1 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>You can create emotional triggers, which can be an excellent bait for your potential customer to click on the ad. Or you can address the biggest pain area of your customers. Forget about stuffing the ad copy with too many keywords. The keywords can be either informational, navigational or transactional. Don\u2019t try to focus on all the three. Just focus on one category of keywords and stick to it per ad. Another common mistake that digital marketers make is to omit negative keywords. One must consider the negative keywords for the ad campaign to perform better.<\/p>\n<p>Use of powerful images helps (in fact images are responsible for getting two-thirds of the traffic). Ensure that your image is professionally curated and looks sharp.<\/p>\n<h2><\/h2>\n<h2><strong>Use marketing psychology<\/strong>&nbsp;<strong>&nbsp; <\/strong><\/h2>\n<p>Marketing psychology refers to creating a sense of urgency or fear of missing out. For example, limited stock, price drop, you don\u2019t want to miss this, etc. are statements that create a sense of urgency even if you have a sale throughout the year.<\/p>\n<h2><\/h2>\n<h2><strong>Use callout extensions<\/strong><\/h2>\n<p>Callout extensions are similar to site link extensions but with one big difference \u2013 it doesn\u2019t have a link. The callout extensions are descriptive text that you can add to spruce up your offering (highlight the benefits and features of your products). It helps to bring more attention to your ad copies.<\/p>\n<h2><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1823\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.png?resize=388%2C129&#038;ssl=1\" alt=\"Google AdWords Dallas\" width=\"388\" height=\"129\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.png?w=388&amp;ssl=1 388w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new1.png?resize=300%2C99&amp;ssl=1 300w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\" \/><\/a><\/h2>\n<h2><\/h2>\n<h2><strong>Use remarketing <\/strong><\/h2>\n<p>There can be a number of almost converted customers who can bounce and abandon their cart. Remarketing is your perfect ingredient to convert the abandoners into customers. You can either use your own customer list or use Facebook and Twitter for remarketing. Don\u2019t shy away from nagging your customers with <a title=\"Remarketing ads\" href=\"https:\/\/www.digitalsuccess.us\/blog\/remarketing-work.html?utm_source=Blog&amp;utm_medium=Referral\" target=\"_blank\" rel=\"noopener noreferrer\">remarketing ads<\/a> (do a smart mix of the frequency). Statistics show that a higher frequency leads to higher converts.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new4-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3907\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new4-1.png?resize=604%2C376&#038;ssl=1\" alt=\"AdWords campaign\" width=\"604\" height=\"376\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new4-1.png?w=1004&amp;ssl=1 1004w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new4-1.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2017\/09\/new4-1.png?resize=768%2C478&amp;ssl=1 768w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<p>Standing out in the noise is not easy. If you need to speak to an expert to help you stand out in your Google AdWords campaign, <a title=\"Google Adwords Partner Dallas\" href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">we\u2019re all ears<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You think you have the best recipe to drive traffic with Google AdWords? Think again. You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn\u2019t thorough, you didn\u2019t think of making your campaign mobile friendly or you directed the visitors to the wrong pages. As a result, you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[179,1486,1482,325,1483,892,1484,386,76,1487,1485,933,93],"class_list":["post-1822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media-advertising","tag-ad-copy","tag-callout-extensions","tag-drive-traffic-with-google-adwords","tag-facebook","tag-generate-quality-leads","tag-google-adwords-campaign","tag-increase-conversion-rate","tag-keyword-research","tag-pay-per-click-ppc-advertising","tag-ppc-hacks","tag-reduce-cost-per-conversion","tag-remarketing-ads","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The secret ingredients for a perfect Google AdWords campaign recipe to generate high quality leads<\/title>\n<meta name=\"description\" content=\"Driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads. But getting started with paid ads can be scary. In this blog, I\u2019ll show you some simple PPC hacks that you can use to drive more qualified leads to your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/secret-ingredients-perfect-google-adwords-campaign-recipe-generate-high-quality-leads.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The secret ingredients for a perfect Google AdWords campaign recipe to generate high quality leads\" \/>\n<meta property=\"og:description\" content=\"Driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads. But getting started with paid ads can be scary. 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