{"id":192,"date":"2015-07-28T10:12:00","date_gmt":"2015-07-28T10:12:00","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=192"},"modified":"2022-09-13T11:14:10","modified_gmt":"2022-09-13T11:14:10","slug":"can-google-analytics-help-increase-website-traffic","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/can-google-analytics-help-increase-website-traffic.html","title":{"rendered":"How Can Google Analytics Help Increase Your Website Traffic?"},"content":{"rendered":"<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/new-26.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-193\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/new-26.jpg?resize=604%2C159&#038;ssl=1\" alt=\"new 2\" width=\"604\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/new-26.jpg?w=1115&amp;ssl=1 1115w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/new-26.jpg?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/new-26.jpg?resize=1024%2C270&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/div>\n<p><strong>What\u2019s so great about Google Analytics?<\/strong><\/p>\n<p>First of all, it\u2019s free! You read that right, you don\u2019t have to pay a thing for this software. Many competitors to Google\u2019s analytical software require some form of payment, like Adobe\u2019s SiteCatalyst. Of course, Google does recommend paying to upgrade to the more refined version of Google Analytics if your site has around 10 million visitors per month.<\/p>\n<p>Now that you\u2019re aware that this software is free, there\u2019s one more thing. For whatever reason, people are generally hesitant to use anything involving raw data. There\u2019s this whole idea that if you don\u2019t have a full time data analyst working for you, there\u2019s no way you could properly use this software. Fortunately, Google Analytics is designed to be interpreted by the layman and can be read easily by anyone with a rough knowledge of digital marketing principles. In the small snippet of Google Analytics data output above, any user can easily read and interpret the numbers and their meanings through visuals and labels.<\/p>\n<p><strong>But what does Google Analytics actually do?<\/strong><\/p>\n<p>Most importantly, Google Analytics tells us a story. This story is of upmost importance because it is the story of your potential customers and your current customers. Okay, prepare for some bullet point action. This story reveals data mines on:<\/p>\n<ul>\n<li>Individual user visit frequency<\/li>\n<li>What lead your users to you<\/li>\n<li>Exactly what they did whilst on your site<\/li>\n<li>What they\u2019re doing, as it is happening<\/li>\n<li>Many useful numbers like bounce rate (proportion of people who didn\u2019t click anything and left)<\/li>\n<li>All kinds of data about who your user is, like their location, sex, and age<\/li>\n<li>Provides data on which pages on your site are underperforming<\/li>\n<\/ul>\n<p>But what does this story have to do with anything? Optimization. Many companies have been successfully utilizing these numbers for quite a few years now in order to tailor themselves to what the customer <em>actually <\/em>wants, instead of what they <em>think<\/em> the customer wants.<\/p>\n<p><strong>Key takeaways<\/strong><\/p>\n<p>One statistics that companies have noticed is especially useful, is the origin of your audience. Not the geographic origin, but their online activity that lead them to you. This is where Search Engine Optimization truly comes into play. This information can get so detailed that Google can tell you each website that the user visited before finding you and the type of search: organic, direct, referral, and social.<\/p>\n<p>Organic simply means your website was found through a search engine. Direct is similarly intuitive, it is when a user types your website address directly into the search bar without having any previous activity. Keep in mind though, this statistic can be ambiguous as Google tends to dump any search source that it cannot trace properly into the direct search traffic data.<\/p>\n<p>Referral search sources were referred to your website when the user clicked a link elsewhere that lead to you. This figure has potential to be a bit vague as these clickable links include sites like Google News, which shows up in Google search results. Of course, social is simply the data associated with how many people arrive on your website through \u201csocial\u201d platforms. Additionally, you can view what pages are the most popular on these sites.<\/p>\n<p><strong>Google Analytics doesn\u2019t stop there though<\/strong><\/p>\n<p>As if this information wasn\u2019t already invaluable, Google Analytics allows you to see data on each individual page of your website. This data is comprised of bounce rates, unique views, average time spent on page, entrances, site speed, and exit percentage. With these statistics combined, it really is telling to see if there are multiple pages on your website that are driving traffic away. Specifically, the exit percentage can tell you how many people decided to leave your site on one specific page. If this number spikes on one page, it is safe to say there is something significant going on with that page that could use changing.<\/p>\n<p>If you aren\u2019t employing this free tool, you may want to seriously consider it. Google Analytics offers much more than a bunch of raw data, it give you the ability to know your customer\u2019s story. If you\u2019re not convinced about Google Analytics and are looking for other options, feel free to browse our listing of top competitors here: <a title=\"Best Web Analytics Tools For SMBs\" href=\"https:\/\/www.digitalsuccess.us\/blog\/7-best-web-analytics-tools-small-businesses.html\" target=\"_blank\" rel=\"noopener\">7 Best Web Analytics Tools For Small Businesses<\/a><\/p>\n<div class=\"row\">\n\t<div class=\"col-md-12\">\n\t\t<div class=\"ctaThreeWrapper\">\n\t\t\t<div class=\"ctaThreeContent\">\n\t\t\t\t\t\t\t\t<div class=\"ctaThreeConList\">\n\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2022\/09\/cta-seo-icon.svg\" alt=\"\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t<h2>Capture 5X Traffic &amp; 10X Rankings*, within 90 Days from DS\u00a9 Proven Power SEO Strategy!<\/h2>\n<p>Contact us to get a free SEO\/PPC audit and discuss how you can outrank your competition within the first 3 months.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"linkWrapper\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\">Get Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s so great about Google Analytics? First of all, it\u2019s free! You read that right, you don\u2019t have to pay a thing for this software. Many competitors to Google\u2019s analytical software require some form of payment, like Adobe\u2019s SiteCatalyst. Of course, Google does recommend paying to upgrade to the more refined version of Google Analytics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[336,340,35,338,337,341,339,335],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-adobes-sitecatalyst","tag-bounce-rate","tag-google-analytics","tag-google-analytics-data-output","tag-googles-analytical-software","tag-social-platforms","tag-visit-frequency","tag-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can Google Analytics Help Increase Your Website Traffic? - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/can-google-analytics-help-increase-website-traffic.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Google Analytics Help Increase Your Website Traffic? - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"What\u2019s so great about Google Analytics? 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