{"id":195,"date":"2015-07-29T09:05:34","date_gmt":"2015-07-29T09:05:34","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=195"},"modified":"2022-09-13T11:15:59","modified_gmt":"2022-09-13T11:15:59","slug":"beginners-guide-pay-per-click-advertising","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html","title":{"rendered":"A Beginner’s Growth Guide to Pay Per Click Advertising"},"content":{"rendered":"
\"new<\/a><\/div>\n

We\u2019ve all heard the buzzword\/acronym \u201cPPC\u201d or the phrase Pay per Click at some point. But you don\u2019t know exactly what it entails or how it works. Well you\u2019re in luck, you came to just the place to get a quick crash course.
\nLet\u2019s start with something easy<\/strong><\/p>\n

PPC, or Pay per Click, is a way of describing the method of advertising in which an advertiser pays a specific amount of money each time their ad is clicked by someone behind a computer or a mobile device. Oh, and PPC is essentially the same as CPC (cost per click), in case anyone was wondering.<\/p>\n

Okay, but what are these Ads that you speak of?<\/strong><\/p>\n

You can find PPC ads anywhere and everywhere, some annoying, some informative, and some funny. Let\u2019s take a quick walk through Google lane and explore this vast expanse of potential advertising territory we know as the Internet. The most basic form, which we have all seen appears here, on the internet\u2019s most popular page with a search for \u201cBasketball Shoes\u201d:<\/p>\n

\"new<\/a><\/div>\n

These ads don\u2019t show up in every search, but for highly competitive buying items like these shoes or laptops, they generally show up in these three forms that you can see above.<\/p>\n

    \n
  1. The sidebar text ad<\/li>\n
  2. Image Ads (can appear on the side as well)<\/li>\n
  3. Paid search ads (shows directly above the \u201corganic\u201d search results, AKA this is \u201cinorganic\u201d)<\/li>\n<\/ol>\n

    Each time you or anyone else clicks on these ads (based on an algorithm) these companies have to pay a small fee to Google, almost like a rental fee that a band pays to rent out a performance venue. Except this total isn\u2019t some small-time venue, this total equals to over $100 million every single day.<\/a> Now that\u2019s<\/em> one profitable venue.<\/p>\n

    But you said we can find these ads anywhere<\/strong><\/p>\n

    That\u2019s right, I did. Let\u2019s check out the 99th<\/sup> most popular website in the world<\/a>, The New York Times, and see what they have going on.<\/p>\n

    \"new<\/a><\/div>\n

    Remember when I said PPC can be annoying<\/em>? So this along with those ads that popup with the tiny little \u201cx\u201d in the corner that is so hard to click is probably what you thought of. Banner ads like this often cover much of the screen so they\u2019re particularly intrusive and hard to ignore. I personally recommend not straying into this side of PPC but I can\u2019t lie, this did build my awareness of \u201cAudemars Piguet\u201d\u2026 even if it is a negative association.<\/p>\n

    But those other ads were shown on Google search, so who gets paid for this? Well, they all do. Since this ad was created and distributed through the Google PPC platform, if you click on this ad, most the money this Watch brand has to pay for this click goes to Google but a cut of it goes over to The New York Times as well. This is somewhat like a renter\u2019s fee that Google utilizes as space for your ad to show.<\/p>\n

    Don\u2019t forget, Google isn\u2019t the only place to advertise<\/strong><\/p>\n

    Google may be the largest of them all, but there are plenty of other PPC platforms to use, like \u201cTwitter Ads\u201d. Scroll down your twitter feed for less than a minute and you\u2019re bound to run into something related to this ad that @amazon is running right now:<\/p>\n

    \"new<\/a><\/div>\n

    If you\u2019re not sure if what you\u2019re seeing is an ad or something you\u2019re seeing naturally, that little promoted sign in the corner is a disclaimer that this is fair game in the Twitter playground. Again, Amazon does have to pay a small amount to Twitter each time someone clicks this ad.<\/p>\n

    Same goes for YouTube, Facebook, etc.<\/p>\n

    How does one pay for these ads?<\/strong><\/p>\n

    After all this discussion of people paying other people these clicks, maybe you\u2019d like to know a little more about what happens behind the scenes. When you really zoom into the intricacies, this can be complicated, but I\u2019ll just give you the short version.<\/p>\n

    In Search or Display advertising, marketers usually place a \u201cbid\u201d for a keyword that is being searched by a user, much like yourself. If this advertiser has a higher bid than their competition for this keyword, Google knows that their advertisement leads to a high quality webpage, and that their ad structure has an overall good quality ranking, their advertisement is likely to be shown to the user.<\/p>\n

    When dealing with highly competitive markets, however, the most popular keywords can get relatively expensive, like \u201cbuy luxury car\u201d or \u201cdiamond wedding ring\u201d. In fact, some of the most experienced Google PPC users recommend to not use Google PPC<\/a> in some instances. As stated by Google, always make your priority to think about what the clicks are worth to your company so that you can match your maximum \u201cbid\u201d to that amount, e.g. don\u2019t bid $1 for a click on an ad for bubblegum that costs $.75.<\/p>\n

    Why people decide to pay for this?<\/strong><\/p>\n

    Besides of course acquiring potential customers, PPC ads give your website exposure through increased traffic. The best part is, if you\u2019re running ads that have relevant keywords, the traffic you\u2019re acquiring, is actually looking for you<\/em>. That\u2019s right, you\u2019re not selling to someone that doesn\u2019t want to hear about you, they\u2019re relevant customers that want to know what you have to offer.<\/p>\n

    Not only do PPC advertising<\/a> platforms provide you with keyword opportunities, they\u2019re chock-full of tools that allow the advertiser to whittle down the audience of the ads by factors like user location, user traffic cookies, and user demographic options that you think fit your audience best.<\/p>\n

    Author:<\/strong><\/p>\n

    Aron Allen<\/p>\n

    \n\t
    \n\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
    \n\t\t\t\t\t\t

    Generate More Leads, & Spread Brand Awareness Through Tested Paid Marketing Campaigns!<\/h2>\n

    With specialization in Google Ads, Facebook Ads, Bing Ads, Amazon, LinkedIn and more, we have got you covered from Keywords Selection to Conversion Tracking & Reporting.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\tGet Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n

    Save<\/span><\/p>\n

    Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    We\u2019ve all heard the buzzword\/acronym \u201cPPC\u201d or the phrase Pay per Click at some point. But you don\u2019t know exactly what it entails or how it works. Well you\u2019re in luck, you came to just the place to get a quick crash course. Let\u2019s start with something easy PPC, or Pay per Click, is a […]<\/p>\n","protected":false},"author":4,"featured_media":1071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[348,353,360,361,367,350,325,352,355,346,356,362,364,370,363,177,369,366,368,55,342,351,349,365,357,93,358,359,347,343,345,344,354],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media-advertising","tag-advertisement-leads","tag-amazon","tag-audemars-piguet","tag-banner-ads","tag-cpc-cost-per-click","tag-display-advertising","tag-facebook","tag-good-quality-ranking","tag-google-ppc-platform","tag-google-ppc-users","tag-google-search","tag-image-ads","tag-inorganic","tag-mobile-device","tag-organic-search-results","tag-paid-search-ads","tag-pay-per-click-3","tag-potential-advertising","tag-ppc","tag-ppc-ads","tag-ppc-advertising-platforms","tag-search-advertising","tag-search-or-display-advertising","tag-sidebar-text-ad","tag-the-new-york-times","tag-twitter","tag-twitter-ads","tag-twitter-feed","tag-use-google-ppc-ads","tag-user-demographic-options","tag-user-location","tag-user-traffic-cookies","tag-youtube"],"acf":[],"yoast_head":"\nA Beginner's Growth Guide to Pay Per Click Advertising - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Beginner's Growth Guide to Pay Per Click Advertising - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve all heard the buzzword\/acronym \u201cPPC\u201d or the phrase Pay per Click at some point. But you don\u2019t know exactly what it entails or how it works. Well you\u2019re in luck, you came to just the place to get a quick crash course. Let\u2019s start with something easy PPC, or Pay per Click, is a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-29T09:05:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T11:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chetan Saxena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chetan Saxena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html\",\"name\":\"A Beginner's Growth Guide to Pay Per Click Advertising - Digital Success Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1\",\"datePublished\":\"2015-07-29T09:05:34+00:00\",\"dateModified\":\"2022-09-13T11:15:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/2a9faaa5c915564805c32e98616ad127\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1\",\"width\":1900,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalsuccess.us\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Beginner’s Growth Guide to Pay Per Click Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/\",\"name\":\"Digital Success Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/2a9faaa5c915564805c32e98616ad127\",\"name\":\"Chetan Saxena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23dbf05c06135ba6eede8ae4e9819c13bae733438019c8121f1cd9200a5999ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23dbf05c06135ba6eede8ae4e9819c13bae733438019c8121f1cd9200a5999ab?s=96&d=mm&r=g\",\"caption\":\"Chetan Saxena\"},\"description\":\"Chetan loves creating music almost as much as he enjoys creating innovative digital marketing strategies. Head of Digital, Chetan has a track record of leading successful online strategies for numerous medium to large enterprises. With a focus on maximizing performance and ROI, Chetan currently advises clients on how to get their virtual footprint seen over ever-dynamic digital canvas like none other.\",\"sameAs\":[\"http:\/\/www.digitalsuccessagency.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Beginner's Growth Guide to Pay Per Click Advertising - Digital Success Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html","og_locale":"en_US","og_type":"article","og_title":"A Beginner's Growth Guide to Pay Per Click Advertising - Digital Success Blog","og_description":"We\u2019ve all heard the buzzword\/acronym \u201cPPC\u201d or the phrase Pay per Click at some point. But you don\u2019t know exactly what it entails or how it works. Well you\u2019re in luck, you came to just the place to get a quick crash course. Let\u2019s start with something easy PPC, or Pay per Click, is a […]","og_url":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html","og_site_name":"Digital Success Blog","article_published_time":"2015-07-29T09:05:34+00:00","article_modified_time":"2022-09-13T11:15:59+00:00","og_image":[{"width":1900,"height":495,"url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1","type":"image\/jpeg"}],"author":"Chetan Saxena","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chetan Saxena","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html","url":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html","name":"A Beginner's Growth Guide to Pay Per Click Advertising - Digital Success Blog","isPartOf":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#primaryimage"},"image":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1","datePublished":"2015-07-29T09:05:34+00:00","dateModified":"2022-09-13T11:15:59+00:00","author":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/2a9faaa5c915564805c32e98616ad127"},"breadcrumb":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#primaryimage","url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1","width":1900,"height":495},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalsuccess.us\/blog\/beginners-guide-pay-per-click-advertising.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalsuccess.us\/blog"},{"@type":"ListItem","position":2,"name":"A Beginner’s Growth Guide to Pay Per Click Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalsuccess.us\/blog\/#website","url":"https:\/\/www.digitalsuccess.us\/blog\/","name":"Digital Success Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/2a9faaa5c915564805c32e98616ad127","name":"Chetan Saxena","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23dbf05c06135ba6eede8ae4e9819c13bae733438019c8121f1cd9200a5999ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23dbf05c06135ba6eede8ae4e9819c13bae733438019c8121f1cd9200a5999ab?s=96&d=mm&r=g","caption":"Chetan Saxena"},"description":"Chetan loves creating music almost as much as he enjoys creating innovative digital marketing strategies. Head of Digital, Chetan has a track record of leading successful online strategies for numerous medium to large enterprises. With a focus on maximizing performance and ROI, Chetan currently advises clients on how to get their virtual footprint seen over ever-dynamic digital canvas like none other.","sameAs":["http:\/\/www.digitalsuccessagency.com\/"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/07\/82banner-ppc.jpg?fit=1900%2C495&ssl=1","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":12,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":6368,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions\/6368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media\/1071"}],"wp:attachment":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}