{"id":22,"date":"2014-11-26T10:30:29","date_gmt":"2014-11-26T10:30:29","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=22"},"modified":"2022-09-15T10:18:05","modified_gmt":"2022-09-15T10:18:05","slug":"bygone-days-facelift-launch-event-bang-media-coverage-latest-invite","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html","title":{"rendered":"Bygone are the days of “Facelift Launch” event and bang of Media coverage, latest is “invite only”"},"content":{"rendered":"

Hi everyone, I just stumbled upon this URL: https:\/\/www.amazon.in\/gp\/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21<\/a> in the morning today and it somehow triggered me to think about all that follows:<\/p>\n

 <\/p>\n

What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to make them extremely inquisitive when a stuff (or information about the stuff precisely) is offered in a manner that makes people feel privileged and supplemented with seemingly easy to execute call to actions.<\/p>\n

 <\/p>\n

What an exploit we are witnessing today! The same \u201cMade in china\u201d hardware shrouded in shimmering packaging is capable of producing an opiating effect on the masses.<\/p>\n

 <\/p>\n

I am still wondering to figure out the elements that could be attributed to this amazing phenomenon. Is it the channel that is making a difference and enabling people to respond distinctly to a message otherwise, would have neglected?<\/p>\n

 <\/p>\n

From Xiomee to Gionee, to Oppo, and to Huwai and now this Oneplus, I feel that if not impossible, it would have been extremely difficult to create such a market appeal via any channel other than Digital.<\/p>\n

 <\/p>\n

Here is what I think and experience of Digital channels as a facilitator to this exploit of consumer psychology.<\/p>\n

 <\/p>\n

#1- Digital channels appears to have the capability to generate perception that \u201cprompted actions\u201d are much easier to execute, consider a Print advertisement that ask you to write them back a mail in order to be eligible for some product that they want \u201cyou\u201d to purchase. This apparent saving of time is what I experience is the first trigger to make us respond to such messages, in Digital landscape.<\/p>\n

 <\/p>\n

#2- Digital facilitates \u201cinexpensive\u201d aura that is capable of creating illusion of feeling special and exclusive, and that too instantly. You see, the moment I saw this mailer with text \u201cInvite only\u201d, back of my mind (sub-consciousness) already has started a journey that imagines me to be special and privileged out of the billions of the Internet population and triggers in me inquisitiveness to go ahead and visit the link.<\/p>\n

 <\/p>\n

#3- Digital could deliver virtual experience(s) in real time that are very close to reality and are capable of triggering similar thoughts and emotions comparable to that of real life situations, for example you participate in an online contest of any sort, just try measuring the enthusiasm with which you make your performances and what could have been different if it was in real? You will find that whether it was answering a few questions or writing a punch line or anything else, you would attempt it as if was all a reality show!<\/p>\n

 <\/p>\n

#4- Digital is capable of retaining the interest of potential consumer in an unbroken manner, throughout the \u201cFunnel\u201d. No longer in Digital world exists a set of experiences that are particular to a stage in Funnel (Marketing \/sales\/decision) with pauses or breaks in between the transitions. The experiences delivered are rather more integrated and sort of all at once type. Just like a cluster bomb, you are made to perceive to have all of it at once. This broadens the scope of psychological play.<\/p>\n

 <\/p>\n

#5- Digital is capable of passing on psychological suggestions efficiently that tend to shift a person\u2019s focus from \u201cProduct\u201d to self. The concept of product differentiation is overruled by concept of \u201cpossession of the exclusive\u201d and even the similar offering appears to be fresh and worthy of consumers time and money.<\/p>\n

 <\/p>\n

Thus, this accidental discovery of the power and influence of Digital to human psychology, by marketing brains of E-commerce giants is proving itself as a viable tool to even create market that did not exists.<\/p>\n

 <\/p>\n

Everything mentioned here is subjected to further exploration and I would come up with more thoughts as they are compiled.<\/p>\n

 <\/p>\n

Experience it yourself at: https:\/\/www.amazon.in\/gp\/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi everyone, I just stumbled upon this URL: https:\/\/www.amazon.in\/gp\/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21 in the morning today and it somehow triggered me to think about all that follows:   What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[19,20,15,12,17,18,14,13,16],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-channels","tag-digital","tag-discount","tag-ecommerce","tag-marketing","tag-media","tag-online-marketing","tag-seo","tag-tactics"],"acf":[],"yoast_head":"\nBygone are the days of "Facelift Launch" event and bang of Media coverage, latest is "invite only" - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bygone are the days of "Facelift Launch" event and bang of Media coverage, latest is "invite only" - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"Hi everyone, I just stumbled upon this URL: https:\/\/www.amazon.in\/gp\/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21 in the morning today and it somehow triggered me to think about all that follows:   What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-26T10:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T10:18:05+00:00\" \/>\n<meta name=\"author\" content=\"Kate John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html\",\"name\":\"Bygone are the days of \\\"Facelift Launch\\\" event and bang of Media coverage, latest is \\\"invite only\\\" - Digital Success Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\"},\"datePublished\":\"2014-11-26T10:30:29+00:00\",\"dateModified\":\"2022-09-15T10:18:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalsuccess.us\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bygone are the days of “Facelift Launch” event and bang of Media coverage, latest is “invite only”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/\",\"name\":\"Digital Success Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783\",\"name\":\"Kate John\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g\",\"caption\":\"Kate John\"},\"description\":\"With a strong background in design, Kate specializes in auditing and redesigning website structures to enhance the overall brand message. She enjoys helping companies better understand how web design effects conversion rates and overall user experience on landing pages. As much as she enjoys working with modern design trends, Kate similarly enjoys writing about them here at Digital Success Agency.\",\"sameAs\":[\"https:\/\/www.digitalsuccess.us\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bygone are the days of \"Facelift Launch\" event and bang of Media coverage, latest is \"invite only\" - Digital Success Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html","og_locale":"en_US","og_type":"article","og_title":"Bygone are the days of \"Facelift Launch\" event and bang of Media coverage, latest is \"invite only\" - Digital Success Blog","og_description":"Hi everyone, I just stumbled upon this URL: https:\/\/www.amazon.in\/gp\/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21 in the morning today and it somehow triggered me to think about all that follows:   What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to […]","og_url":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html","og_site_name":"Digital Success Blog","article_published_time":"2014-11-26T10:30:29+00:00","article_modified_time":"2022-09-15T10:18:05+00:00","author":"Kate John","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kate John","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html","url":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html","name":"Bygone are the days of \"Facelift Launch\" event and bang of Media coverage, latest is \"invite only\" - Digital Success Blog","isPartOf":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#website"},"datePublished":"2014-11-26T10:30:29+00:00","dateModified":"2022-09-15T10:18:05+00:00","author":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783"},"breadcrumb":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalsuccess.us\/blog\/bygone-days-facelift-launch-event-bang-media-coverage-latest-invite.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalsuccess.us\/blog"},{"@type":"ListItem","position":2,"name":"Bygone are the days of “Facelift Launch” event and bang of Media coverage, latest is “invite only”"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalsuccess.us\/blog\/#website","url":"https:\/\/www.digitalsuccess.us\/blog\/","name":"Digital Success Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783","name":"Kate John","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g","caption":"Kate John"},"description":"With a strong background in design, Kate specializes in auditing and redesigning website structures to enhance the overall brand message. She enjoys helping companies better understand how web design effects conversion rates and overall user experience on landing pages. As much as she enjoys working with modern design trends, Kate similarly enjoys writing about them here at Digital Success Agency.","sameAs":["https:\/\/www.digitalsuccess.us"]}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":4,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":2975,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions\/2975"}],"wp:attachment":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}