{"id":2202,"date":"2018-05-31T19:27:24","date_gmt":"2018-05-31T19:27:24","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=2202"},"modified":"2020-06-02T09:23:51","modified_gmt":"2020-06-02T09:23:51","slug":"5-areas-perfect-strategy-seo-universities-schools","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html","title":{"rendered":"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools"},"content":{"rendered":"<p>Each new fiscal year requires universities and school to set up a refreshed marketing plan. SEO is a critical aspect of this plan, and in case it\u2019s not, you must. You can\u2019t afford to not have search engine ranking when most of the people are searching on desktops, some other devices or mobiles. If you\u2019ve done SEO once, you think that\u2019s enough. SEO isn\u2019t one time. If you think optimizing your website, following best practices once and getting your website to generate leads happens only once, time for a reality check. You have algorithms that are constantly changing and getting smarter.<\/p>\n<p>Let\u2019s see. What do you expect your SEO strategy to do for your website?<\/p>\n<ul>\n<li>Your students can find you online<\/li>\n<li>You can make more conversions<\/li>\n<\/ul>\n<p>There are several aspects to SEO other than just finding the right keywords. You need to address on-page content, meta tags, sitemaps, page speed, URLs, redirects and mobile-friendliness. You need to focus on these aspects and more. The priority on what you need to focus on might change as per the changing algorithms. You or your <a title=\"Digital Marketing Agency Dallas\" href=\"https:\/\/www.digitalsuccess.us\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing partner<\/a> may need to keep track of the latest development to see if you need to focus on something new other than what is already taken into account.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/new4.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2203\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/new4.jpg?resize=604%2C604&#038;ssl=1\" alt=\"Digital Marketing fro Schools and Education\" width=\"604\" height=\"604\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/new4.jpg?w=626&amp;ssl=1 626w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/new4.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/new4.jpg?resize=300%2C300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Image Source: https:\/\/image.freepik.com\/free-vector\/university-student-cap-mortar-board-and-diploma_3446-334.jpg<\/p>\n<p><a title=\"SEO Agency Dallas for Schools\" href=\"https:\/\/www.digitalsuccess.us\/seo-company-dallas.html?utm_source=Blog&amp;utm_medium=Referral\" target=\"_blank\" rel=\"noopener noreferrer\">SEO tactics for Schools and Universities<\/a> must be revisited so that you can prioritize the things that will work as per the current SEO trend. You need to find a <a href=\"https:\/\/www.digitalsuccess.us\/blog\/what-is-it-really-that-an-seo-agency-can-do-2019-digital-marketing-pro-edition.html\">Search Engine Optimization expert<\/a> to perform a <a href=\"https:\/\/www.digitalsuccess.us\/blog\/seo-audit-elements.html\">Technical SEO Audit<\/a> for you. List down the areas that are the current SEO gaps in your website and SEO strategy. Some of the gaps might require technical changes to your website. We think, given the current trends, you need to focus on the following areas for a perfect SEO plan for Schools and Universities.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Go Mobile-first<\/strong><\/p>\n<p><a title=\"Mobile First Index\" href=\"https:\/\/www.digitalsuccess.us\/blog\/secret-behind-getting-top-mobile-search-rankings-revealed.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google has implemented the mobile-first indexation<\/a>, which indicates that universities and school just cannot ignore a mobile-friendly website. Good news if your university or school website is using a content management system. This can be mobile-friendly right away.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Review the way you integrate keywords in your website content<\/strong><\/p>\n<p>It happens often that universities or school have branded course names that may not match with the search keyword or phrase that students are searching. Students and people search in new ways each day so the keywords must be reviewed and revised periodically.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Ensure that you have a fast loading website<\/strong><\/p>\n<p>The loading speed of the website is one of the factors that is critical in rankings. You must optimize the content and images for a fast loading website on all devices. You can even use some online tools to optimize images (without sacrificing the quality of images). You can test your mobile page load speed with <a rel=\"nofollow\" href=\"https:\/\/testmysite.thinkwithgoogle.com\/\">Google\u2019s tool<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Optimize your links<\/strong><\/p>\n<p>Broken links are the worst for search engine rankings as they bring down your rankings. Inbound links are great for search engine, for example online press releases, <a title=\"Content Marketing Experts Dallas\" href=\"https:\/\/www.digitalsuccess.us\/content-marketing.html?utm_source=Blog&amp;utm_medium=Referral\" target=\"_blank\" rel=\"noopener noreferrer\">creating content that will people want to share<\/a> and sharing content with relevant websites can help you with improved search engine rankings.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Don\u2019t ignore analytics<\/strong><\/p>\n<p>SEO addresses several aspects of your website. You need to know if your SEO efforts are yielding positive results. There are several aspects that you need to assess for example, if your organic rankings are boosted with new features on your website. You need to create goals in Google Analytics and track them constantly.<\/p>\n<p>If you need to revisit your SEO strategy for schools and universities or need a new SEO plan for your school and university, <a href=\"https:\/\/www.digitalsuccess.us\/contact.html\">you can speak to one of our SEO specialists<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each new fiscal year requires universities and school to set up a refreshed marketing plan. SEO is a critical aspect of this plan, and in case it\u2019s not, you must. You can\u2019t afford to not have search engine ranking when most of the people are searching on desktops, some other devices or mobiles. If you\u2019ve [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[1897,1011,1664,1902,87,1893,385,1901,1896,219,1892,584,1898,1904,258,1903,1899,1894,1891,1895,1900],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-digital-marketing-partner","tag-meta-tags","tag-mobile-first-index","tag-mobile-page-load-speed-tool","tag-mobile-friendliness","tag-on-page-content","tag-page-speed","tag-perfect-seo-plan-for-schools-and-universities","tag-redirects","tag-search-engine-rankings","tag-searching-on-desktops","tag-seo-audit","tag-seo-expert","tag-seo-specialists","tag-seo-strategy","tag-seo-strategy-for-schools-and-universities","tag-seo-tactics-for-schools-and-universities","tag-sitemaps","tag-strategy-for-seo-in-universities-and-schools","tag-urls","tag-website-and-seo-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools - Digital Success Blog<\/title>\n<meta name=\"description\" content=\"As you begin to prioritize your higher education marketing plan and the specific SEO tactics you\u2019ll tackle this upcoming year, here are the 5 top areas for a perfect strategy for SEO in universities and schools\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"As you begin to prioritize your higher education marketing plan and the specific SEO tactics you\u2019ll tackle this upcoming year, here are the 5 top areas for a perfect strategy for SEO in universities and schools\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-31T19:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T09:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate John\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate John\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html\",\"name\":\"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools - Digital Success Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1\",\"datePublished\":\"2018-05-31T19:27:24+00:00\",\"dateModified\":\"2020-06-02T09:23:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783\"},\"description\":\"As you begin to prioritize your higher education marketing plan and the specific SEO tactics you\u2019ll tackle this upcoming year, here are the 5 top areas for a perfect strategy for SEO in universities and schools\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1\",\"width\":1900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalsuccess.us\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/\",\"name\":\"Digital Success Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783\",\"name\":\"Kate John\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g\",\"caption\":\"Kate John\"},\"description\":\"With a strong background in design, Kate specializes in auditing and redesigning website structures to enhance the overall brand message. She enjoys helping companies better understand how web design effects conversion rates and overall user experience on landing pages. As much as she enjoys working with modern design trends, Kate similarly enjoys writing about them here at Digital Success Agency.\",\"sameAs\":[\"https:\/\/www.digitalsuccess.us\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools - Digital Success Blog","description":"As you begin to prioritize your higher education marketing plan and the specific SEO tactics you\u2019ll tackle this upcoming year, here are the 5 top areas for a perfect strategy for SEO in universities and schools","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html","og_locale":"en_US","og_type":"article","og_title":"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools - Digital Success Blog","og_description":"As you begin to prioritize your higher education marketing plan and the specific SEO tactics you\u2019ll tackle this upcoming year, here are the 5 top areas for a perfect strategy for SEO in universities and schools","og_url":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html","og_site_name":"Digital Success Blog","article_published_time":"2018-05-31T19:27:24+00:00","article_modified_time":"2020-06-02T09:23:51+00:00","og_image":[{"width":1900,"height":675,"url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1","type":"image\/jpeg"}],"author":"Kate John","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kate John","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html","url":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html","name":"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools - Digital Success Blog","isPartOf":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#primaryimage"},"image":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1","datePublished":"2018-05-31T19:27:24+00:00","dateModified":"2020-06-02T09:23:51+00:00","author":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783"},"description":"As you begin to prioritize your higher education marketing plan and the specific SEO tactics you\u2019ll tackle this upcoming year, here are the 5 top areas for a perfect strategy for SEO in universities and schools","breadcrumb":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#primaryimage","url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1","width":1900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalsuccess.us\/blog\/5-areas-perfect-strategy-seo-universities-schools.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalsuccess.us\/blog"},{"@type":"ListItem","position":2,"name":"5 Thriving Areas for a Perfect Strategy for SEO in Universities and Schools"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalsuccess.us\/blog\/#website","url":"https:\/\/www.digitalsuccess.us\/blog\/","name":"Digital Success Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/6d2ea295faa3307a3e2980eeb0831783","name":"Kate John","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/470bcc2d6bbbe4ac0c90799a6219dddf84004808d8eaf34cd6a6f195766e0226?s=96&d=mm&r=g","caption":"Kate John"},"description":"With a strong background in design, Kate specializes in auditing and redesigning website structures to enhance the overall brand message. She enjoys helping companies better understand how web design effects conversion rates and overall user experience on landing pages. As much as she enjoys working with modern design trends, Kate similarly enjoys writing about them here at Digital Success Agency.","sameAs":["https:\/\/www.digitalsuccess.us"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2018\/05\/school-education-big.jpg?fit=1900%2C675&ssl=1","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":5,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/2202\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/2202\/revisions\/4409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media\/2244"}],"wp:attachment":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media?parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/categories?post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/tags?post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}