{"id":2402,"date":"2019-01-02T19:35:30","date_gmt":"2019-01-02T19:35:30","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=2402"},"modified":"2022-04-26T10:09:19","modified_gmt":"2022-04-26T10:09:19","slug":"the-aerial-power-of-online-quizzes-and-why-should-you-embrace-them","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/the-aerial-power-of-online-quizzes-and-why-should-you-embrace-them.html","title":{"rendered":"The Aerial Power of Online Quizzes and Why Should You Embrace Them for Success?"},"content":{"rendered":"

A couple of weeks ago, I came through this SEO quiz published on Search Engine Land<\/a> by Eric Enge. I\u2019m a great fan of Eric Enge and Mark Traphagen\u2019s SEO knowledge, and the contribution Stone Temple Consulting made in the industry.<\/p>\n

This specific quiz is very tough yet a fun. I scored 14 out of 20 questions correctly, and I think, it\u2019s decent as one of Google\u2019s employees could answer 17 questions. Can I get a job in Google\u2019s Search Algorithmic department? Kidding J<\/p>\n

Do Quizzes improve kids learning?<\/em><\/strong><\/p>\n

Azorlosa, J. W., and Teaching of Psychology journal admit it. Rum Tan from Smile Tutor says about it \u2013 \u201cLearners can answer without feeling bad about having a wrong answer as can happen in a class. No other student knows.\u201d<\/p>\n

But on another side where I continually try to get interactive marketing ideas, it made me think that how can someone leverage out different sort of quizzes on a website, blogs, and social media.<\/p>\n

I agree that Quizzes offer people the fun and interactive experience. For education purpose, it\u2019s a great way as a learning tool for students which can enhance the tutorial course experience. For businesses, it can generate more engagement, capturing leads, and on-going support for their long-lasting branding.<\/p>\n

HubSpot revealed<\/a> out of a survey that for over 63% of participants, generating web traffic and an innumerable amount of leads was their companies\u2019 top marketing challenge. Added to it, 40% of participants feel that they do not get enough ROI out of their marketing activities.<\/p>\n

Let\u2019s dig a deeper into different content strategy statistics \u2013 blog assets and resources creation is the biggest priority for 53% of marketers, but only 22% of enterprises are satisfied with their conversion ratios. Aggregately, B2B companies allocate 28 percent of their entire marketing budget to content strategy, but the conversion results are far away from someone\u2019s smugness. For every $92 spent on marketing efforts, it is only a dollar which gets converted in favor of businesses.<\/p>\n

During my research of maximizing the ROI of online training programs, I came across this Asha Pandey\u2019s post where she advocates the use of assessment strategy. It ensures that your training programs meet the much-needed cognition level and can bridge the identified gap. Tests and quizzes can help learners to checkpoint their subject knowledge.<\/p>\n

The Famous Marketing Example (The Elephant Pants)<\/strong><\/p>\n

Today, The Elephant Pants is a successful retail brand, but when it started out, they needed fundraising, like many start-ups, trying to get their things started.<\/p>\n

So, they initiated a Kickstarter campaign; and to get people to their campaign page and make them the fund, they picked up a quiz. They named it \u2013 \u201cWhich Pair of Elephant Pants Are You?<\/em>\u201d<\/p>\n

\"Elephant<\/a><\/p>\n

It was a short set of five questions and answering these questions triggered the appearance of a pair of The Elephant Pants to users, based on the quiz participants\u2019 answers. Additionally, the result page also had a link to Kickstarter campaign page where people could actually fund the brand.<\/p>\n

Luckily, the campaign made a huge success, and it also formed the foundation of their loyal customer base. It made them over $8,500<\/em><\/strong>, and they could launch successfully.<\/p>\n

The quiz did so well helping them earn fund because it was so personalized and customer-centric. It matched the personality of the participants and showed them the most related product, the pair of pants.<\/p>\n

Some more examples<\/strong><\/p>\n

People sauce them (quiz, games, and calculators) and brands try to reap the rewards it yields.<\/p>\n