{"id":264,"date":"2015-08-18T12:56:00","date_gmt":"2015-08-18T12:56:00","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=264"},"modified":"2023-08-24T11:56:33","modified_gmt":"2023-08-24T11:56:33","slug":"effective-techniques-increase-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/effective-techniques-increase-conversion-rate.html","title":{"rendered":"Effective techniques to increase your Conversion Rate"},"content":{"rendered":"<p><strong>The Basics<\/strong><\/p>\n<p>In case you\u2019re unaware, the most common and proven way of gaining conversions is to simply follow the conversion funnel model. Even with all the different versions of this model, they all basically boil down to this:<\/p>\n<ul>\n<li><strong>Awareness<\/strong>&#8211; Let them know who you are, through whatever channel you want<\/li>\n<li><strong>Interest<\/strong>&#8211; Prospects are then pulled into your funnel, now let your content speak to them<\/li>\n<li><strong>Desire<\/strong>&#8211; transforming intrigue to desire can be hard, be sure to provide reasons to buy<\/li>\n<li><strong>Action<\/strong>&#8211; Utilize your call-to-action to convert potential prospects to current customers<\/li>\n<\/ul>\n<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new22.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-265\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new22.jpg?resize=338%2C247&#038;ssl=1\" alt=\"new\" width=\"338\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new22.jpg?w=338&amp;ssl=1 338w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new22.jpg?resize=300%2C219&amp;ssl=1 300w\" sizes=\"auto, (max-width: 338px) 100vw, 338px\" \/><\/a><\/div>\n<p style=\"text-align: center;\">Source-\u00a0<a href=\"http:\/\/businesscasestudies.co.uk\/portakabin\/how-the-role-of-marketing-drives-business-forwards\/the-purpose-of-marketing.html#axzz3jANW6SDN\" rel=\"nofollow\">http:\/\/businesscasestudies.co.uk\/portakabin\/how-the-role-of-marketing-drives-business-forwards\/the-purpose-of-marketing.html#axzz3jANW6SDN<\/a><\/p>\n<p>By looking at each one of these pivotal steps individually, you can then begin to optimize your conversion rate.<\/p>\n<p><strong>A few ways to capitalize on the conversion funnel<\/strong><\/p>\n<p><strong>Quality content<\/strong>&#8211; To turn your potential customer\u2019s interest into desire, you need to offer something compelling. That is, you need to have text, images, aesthetics that are actually interesting and original.<\/p>\n<p><strong>Utilize a sense of urgency<\/strong>&#8211; Even if all you\u2019re doing is saying something like \u201cAct Now\u201d it\u2019s been proven time and time again that allowing the potential customer to think \u201cI can just come back to this later\u201d leads to\u2026 well you know, them not coming back later. To the right is a page out of the <a title=\"NetFlix\" href=\"https:\/\/www.netflix.com\/getstarted\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Netflix<\/a> playbook. Judging by their huge success, it seems to be working.<\/p>\n<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new112.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-267\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new112.jpg?resize=400%2C198&#038;ssl=1\" alt=\"new1\" width=\"400\" height=\"198\" \/><\/a><\/div>\n<p style=\"text-align: center;\">Source-\u00a0<a href=\"https:\/\/www.netflix.com\/getstarted\" rel=\"nofollow\">https:\/\/www.netflix.com\/getstarted<\/a><\/p>\n<p><strong>Don\u2019t undervalue headlines<\/strong>&#8211; This is often the first thing that a new visitor to your site sees. If you can\u2019t engage them here, they likely won\u2019t be engaged at all. Because <a title=\"Infinite Conversions\" href=\"http:\/\/www.infiniteconversions.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">more than five-fourths<\/a> of people never return once they\u2019ve left your site, you want their first visit to be the most impactful.<\/p>\n<p><strong>Trim the fat from your market parameters<\/strong>&#8211; Sure, your \u2018Click Through Rate\u2019 may be great, but if your conversion rate is awful you should heavily consider whittling down who gets to see your ad. Looking at this as a refinement of your target market is the best mindset to have going into accomplishing this change.<\/p>\n<p><strong>Call-to-action<\/strong>&#8211; Make it compelling and place it above the fold. There always needs to be a way to follow up <em>and<\/em> a reason to follow through.<\/p>\n<p><strong>Using more advanced tactics<\/strong><\/p>\n<p>If you do anything on the following list, <strong>do A\/B testing<\/strong>. A\/B split testing is absolutely pivotal to optimizing your conversions as it gives you invaluable insights into what your customer <em>actually<\/em> wants, not just what you think they want. However, you have to remember with this, that just changing a few buttons and title colors won\u2019t lead to anything. Define global maxima by optimizing the best thing you could achieve from changing things like brand position, channels, and marketing funnel. From there test things to find local maxima like landing pages, image styles and sizes , home pages, design, SEO, and copy text.<\/p>\n<p>If you aren\u2019t already, make sure you\u2019re <strong>leveraging your social presence<\/strong>. Leading people from your social sites to your website is a highly effective way to nudge people through your marketing funnel. Learn more about the specifics on <a title=\"Tips for social Media Marketing\" href=\"https:\/\/www.digitalsuccess.us\/blog\/7-tips-get-social-media-marketing-right.html\" target=\"_blank\" rel=\"noopener noreferrer\">how to success in social spaces here<\/a>. Additionally, the vast majority of people won\u2019t sign up for your website if there is no sign up with Facebook option. Enabling this will create a pathway for the three-fourths of people that are comfortable with this option to engage with you.<\/p>\n<p>Use <strong>email marketing<\/strong>. As most social pages are filled with content yelling at the general public about new products or special offers, email marketing allow for you to send a specialized offer to someone that signed up to receive them. <a title=\"Email Marketing Pricing\" href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The rates<\/a> for opening the email range from 14% to 30% based on the industry; CTR\u2019s were just around 4%. Not too bad, especially compared to an <a title=\"Average AdWords Campaign Management\" href=\"http:\/\/www.wordstream.com\/average-ctr\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">average AdWords campaign<\/a>.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 205px; left: 381px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Basics In case you\u2019re unaware, the most common and proven way of gaining conversions is to simply follow the conversion funnel model. Even with all the different versions of this model, they all basically boil down to this: Awareness&#8211; Let them know who you are, through whatever channel you want Interest&#8211; Prospects are then [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[495,161,503,180,492,486,485,487,493,496,499,498,497,500,490,491,488,489,13,501,502,494],"class_list":["post-264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ab-split-testing","tag-ab-testing","tag-average-adwords-campaign","tag-call-to-action","tag-click-through-rate","tag-conversion-funnel-model","tag-conversion-rate","tag-convert-potential-prospects","tag-cta-buttons","tag-find-local-maxima","tag-home-pages","tag-image-styles-and-sizes","tag-landing-pages","tag-leveraging-your-social-presence","tag-netflix","tag-netflix-playbook","tag-optimize-your-conversion-rate","tag-potential-customers-interest","tag-seo","tag-sign-up-with-facebook","tag-social-pages","tag-social-sites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective techniques to increase your Conversion Rate - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/effective-techniques-increase-conversion-rate.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective techniques to increase your Conversion Rate - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"The Basics In case you\u2019re unaware, the most common and proven way of gaining conversions is to simply follow the conversion funnel model. 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