{"id":279,"date":"2015-08-21T13:48:08","date_gmt":"2015-08-21T13:48:08","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=279"},"modified":"2020-06-02T10:37:31","modified_gmt":"2020-06-02T10:37:31","slug":"things-need-know-google-alphabet","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html","title":{"rendered":"Things You Need to Know About Google and Alphabet for Growing Any Online Business"},"content":{"rendered":"<p>Last week, one of the world\u2019s most well-known companies decided to restructure its business and create a holding company called <a title=\"Alphabet\" href=\"https:\/\/abc.xyz\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Alphabet<\/a>. The short and sweet version as to why they did this is mention in their blog when they said, \u201csmaller bets in areas that might seem very speculative or even strange when compared to our current businesses\u201d. Thus, Google felt they were simply going too many directions and this was causing several negative side effects. First, let\u2019s get a visual at what changed.<\/p>\n<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new26.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-280 size-full\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new26.jpg?resize=604%2C331&#038;ssl=1\" alt=\"new\" width=\"604\" height=\"331\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new26.jpg?w=903&amp;ssl=1 903w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new26.jpg?resize=300%2C164&amp;ssl=1 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/div>\n<p style=\"text-align: center;\">Source-&nbsp;<a href=\"http:\/\/www.telegraph.co.uk\/finance\/newsbysector\/mediatechnologyandtelecoms\/11797203\/READY-Google-spells-out-focus-on-future-with-Alphabet.html\" rel=\"nofollow\">http:\/\/www.telegraph.co.uk\/finance\/newsbysector\/mediatechnologyandtelecoms\/11797203\/READY-Google-spells-out-focus-on-future-with-Alphabet.html<\/a><\/p>\n<p><strong>What changes actually come from this?<\/strong><\/p>\n<p>Well first and foremost, the same Google we all know is still alive and well doing what it does best. The only big change here is that a new CEO has been introduced, <a title=\"Google New CEO- Sundar Pichai\" href=\"http:\/\/www.livemint.com\/Opinion\/jUcfyWpqlfBp059W3NeHdP\/Why-Sundar-Pichai-is-critical-to-Googles-future-as-Alphabet.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sundar Pichai<\/a>. However, Larry page remains top executive of the umbrella company, Alphabet.<\/p>\n<p>As for the change itself, shareholders have been yearning for Google to restructure for quite some time, as dictated by the $28bn raise in their stock market value. But why would this announcement instantly made Google shares instantly more valuable? It creates a way in which they can guarantee their longevity by separating the reliable cash cows with the more speculative investments.<\/p>\n<p>Google managers can now focus their attention on fewer things at a time. There is no longer a need to look at startups and huge money makers anymore, as they\u2019re separated into two different family trees. This essentially also allows Google to administer the costs of managing the company more effectively.<\/p>\n<p>Fortunately, this change makes thinking of Google all the easier. Now, Google means what most of us think it means, YouTube, Gmail, search, advertising, and our Android phones. All the little weird things Google likes to invest in, like self-driving cars, are now only part of Alphabet.<\/p>\n<p>By doing this, the Google leaders are trying their best to remain highly innovative, whilst firmly grasping a profitable future. While this won\u2019t solve all the issues Google is facing, especially the battle with Facebook, this new holding company does at least give shareholders something to look forward to.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 135px; left: 98px;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, one of the world\u2019s most well-known companies decided to restructure its business and create a holding company called Alphabet. The short and sweet version as to why they did this is mention in their blog when they said, \u201csmaller bets in areas that might seem very speculative or even strange when compared to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[519,512,520,513,517,102,515,516,518,514,354],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-advertising","tag-alphabet","tag-android-phones","tag-calico","tag-gmail","tag-google","tag-google-ceo","tag-google-to-restructure","tag-search","tag-sundar-pichai","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Things You Need to Know About Google and Alphabet - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Things You Need to Know About Google and Alphabet - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"Last week, one of the world\u2019s most well-known companies decided to restructure its business and create a holding company called Alphabet. The short and sweet version as to why they did this is mention in their blog when they said, \u201csmaller bets in areas that might seem very speculative or even strange when compared to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-21T13:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T10:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/697banner-google.jpg?fit=1900%2C495&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aron Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html\",\"name\":\"Things You Need to Know About Google and Alphabet - Digital Success Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/697banner-google.jpg?fit=1900%2C495&ssl=1\",\"datePublished\":\"2015-08-21T13:48:08+00:00\",\"dateModified\":\"2020-06-02T10:37:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/f2eea77c092b3416fb2a4ba795b33e47\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/697banner-google.jpg?fit=1900%2C495&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/697banner-google.jpg?fit=1900%2C495&ssl=1\",\"width\":1900,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/things-need-know-google-alphabet.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalsuccess.us\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Things You Need to Know About Google and Alphabet for Growing Any Online Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/\",\"name\":\"Digital Success Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/f2eea77c092b3416fb2a4ba795b33e47\",\"name\":\"Aron Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d9cf3abc30b14e04d6a8b553d2a86808a8801196e3297cf99d7852d68a0e64b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d9cf3abc30b14e04d6a8b553d2a86808a8801196e3297cf99d7852d68a0e64b?s=96&d=mm&r=g\",\"caption\":\"Aron Allen\"},\"description\":\"Aron\u2019s passion is to help others understand how to effectively leverage SEO, PPC, and social media to their advantage. 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