{"id":285,"date":"2015-08-25T15:05:32","date_gmt":"2015-08-25T15:05:32","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=285"},"modified":"2022-09-13T11:25:05","modified_gmt":"2022-09-13T11:25:05","slug":"local-search-engine-optimization-seo-strategy-vital-for-businesses","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/local-search-engine-optimization-seo-strategy-vital-for-businesses.html","title":{"rendered":"Local Search Engine Optimization Has Become Vital for Businesses Growth – Here’s Why"},"content":{"rendered":"
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Being easy to find in local searches is more important than ever, which we will explore in seven different hard-hitting statistics.<\/p>\n

Mobile searchers<\/strong><\/h2>\n

As found by Google<\/a>, 50% of all local searches done on mobile devices lead users to physical stores each day<\/em>. On the other hand, 34% of computer users are doing the same. What we can interpret from this is that ranking high in local search listings directly impacts your physical store visitor count.<\/p>\n

The best part about this is that Google also found that 18% of these searches lead to actual purchases on that same day. And mobile is only positioned to grow<\/a>.<\/p>\n

Ads used not only for purchasing conversions<\/strong><\/h2>\n

In the same Google study<\/a>, it was found that people looking for your company have a set of preferences on how they like to see ads based on where they are. Making yourself visible on local search is one thing, but advertising from Google is another.<\/p>\n

When advertising through Google, its proven that 67% of all mobile users want the ad to include information that is customized to their location, AKA, local-targeting.<\/p>\n

If you do this, 61% of users utilize the phone number if it is listed and 68% of them utilize the ad buttons that allow them to call you directly or quickly get directions to your store.<\/p>\n

Essentially, this means that if you make yourself available on these mediums, there\u2019s more than likely a percentage of people that will always use these services.<\/p>\n

Local review stats<\/strong><\/h2>\n

In this customer survey<\/a>, we can really see the value that local review sites have, as 88% of people trust an online review as much as hearing that recommendation from a friend or acquaintance.<\/p>\n

Encouraging people to give you reviews on review sites like Yelp<\/a> can really guide people searching these sites to you, and build your business overall. If you\u2019re not sure how you\u2019re doing in this area, simply search for your company and see what people are saying, or not saying.<\/p>\n

Simple checklist to begin going local<\/strong><\/h2>\n

If you\u2019re looking at these stats and know you could be doing more, we\u2019ve created a beginner\u2019s bullet list to check off to kick start your local SEO strategy.<\/p>\n