{"id":2857,"date":"2019-06-26T11:17:21","date_gmt":"2019-06-26T11:17:21","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=2857"},"modified":"2020-06-02T09:01:16","modified_gmt":"2020-06-02T09:01:16","slug":"top-5-secrets-on-connecting-to-your-finance-audience-with-social-media","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/top-5-secrets-on-connecting-to-your-finance-audience-with-social-media.html","title":{"rendered":"Top 5 Secrets to Increase Your Finance Audience with Social Media"},"content":{"rendered":"

Top 5 Secrets to Increase Your Finance Audience with Social Media <\/strong><\/h1>\n\n\n

Many financial advisors have been hesitant to use social media to help grow their businesses due to the fact that they feared for breaking the rules and regulations of the financial industry. However, the good news is, once those in the industry understand how social media marketing for financial advisors can work for their benefit without having to break the rules – they will see how much they would be losing out by not taking advantage of this. <\/p>\n\n\n\n

\"social<\/figure>\n\n\n\n

In fact, a study that was conducted not all that long ago<\/a>\nshowed that out of the 85 percent of financial advisors that used social media\nto help grow their businesses – about 80 percent of them ended up gaining new\nclients through that method. Once the tactics of internet marketing for\nfinancial advisors is understood, then they can see how well they can\npotentially do. Let’s now look at the top 5 secrets on how financial advisors\ncan connect with their audience through social media – and be able to become a\nheavy influence on them as well:<\/p>\n\n\n\n

1. Be Sure to Understand the\nPolicy Your Company Has On Social Media<\/h2>\n\n\n\n

This is the one thing that has gotten\nfinancial advisors into trouble in the past which was discussed previously, and\nthis is why there has been a lot of fear around this. However, because of the\nfact that utilizing social media is a powerful way of marketing for businesses\nof any niche – most financial firms are on board as well. <\/p>\n\n\n\n

Even with that being the case, that does not\nmean that these firms do not have their own corporate policies. It is the\nfinancial advisor’s responsibility to understand that policy by contacting the\ncompliance department and to ask questions. They can talk to colleagues as well\nand better yet to attend any type of social\nmedia marketing<\/a> for financial advisors training at the firm or online.<\/p>\n\n\n\n

2. Determine The Main Target\nAudience Which Will Have an Influence On the Platform Used<\/h2>\n\n\n\n

There are a large number of financial advisors\nthat specialize in certain niches that would either be fitting for healthcare\nprofessionals, high tech founders, or entrepreneurs in general. The financial\nadvisor needs to choose the social media platform that is used mostly by his or\nher potential and existing clients. For instance, if the financial advisor\nspecializes in helping entrepreneurs, then he or she will want to focus on\ncreating a presence on LinkedIn because that is the most popular platform for\nthem. <\/p>\n\n\n\n

3. Create A Personal Brand<\/h2>\n\n\n\n

For those who are not overly familiar with\nsocial media, this concept can be difficult. However, it does not need to be at\nall. Defining one’s personal brand really boils down to defining one’s special\ntalents, as well as an area of expertise that can help a potential client\nsucceed. It is also important for financial advisors to show their authentic\nselves by putting their personal interests out there as well. <\/p>\n\n\n\n

That means it is advisable for the financial\nadvisor to put it out there if they are a fan of the Rolling Stones, or love to\nbake, or love reading Sci-Fi books. It may seem counterintuitive to do that\nbecause it may sound as if adding those things make the financial advisor\nappear to be unprofessional. That is quite untrue, and adding those personal\ninterests actually brings warmth which also increases the chances of engagement\nand a higher following. When personal interests are not added to the profile,\nthen that reduces the authenticity and creates more of a colder feel to the\nprofile which can reduce the number of followers and engagement. <\/p>\n\n\n\n

However, it is always best to never add\nanything about politics, religion, or anything that is considered to be\ncontroversial. That can be harmful as well. <\/p>\n\n\n\n

4. Create A Professional Profile\nThat Is Compliant with The Firm’s Social Media Policy<\/h2>\n\n\n\n

An important aspect of social media marketing\nfor financial advisors to learn about is how to create a winning and engaging\nprofile while being compliant with the firm’s social media policies. The first\nstep is to always invest in a\nprofessional photograph<\/a> of the individual. In fact, this is the\nkey element of the social media profile of the financial advisor. That means\nthe photo will not appear professional if it is just a random selfie that is\ntaken through a smartphone.  The same\napplies when it comes to using a picture of a pet, kids, scenery, or a cartoon\nas the profile picture. That is because it must reflect how the advisor appears\nwhen he or she is meeting with clients. <\/p>\n\n\n\n

Secondly, when it comes to filling in the text\ncontent of the profile, that is when the financial advisor must find out what\nis permitted with the firm’s social media policy. When it comes to branding the\nfirm, the financial advisor may need to use a paragraph that is pre-approved to\ndescribe the firm. And, if the financial advisor is using a LinkedIn account\nfor social media marketing, then the endorsements, recommendations, or skills\nmay have to be hidden. Otherwise, it may appear to be a testimonial.\nAdditionally, once the profile is complete, then the firm will need to review\nit before the financial advisor can start any social media marketing campaign. <\/p>\n\n\n\n

5. Begin to Build the Network By\nBeing Authentic, Engaging, And By Providing Value<\/h2>\n\n\n\n

The financial advisor just had the social\nmedia profile approved by the firm. The next step is to begin building the\nnetwork. The first thing to do is to learn how to create a presence online by\nobserving what competitors are doing. Then take some tips from them if they are\nreceiving a lot of engagement and have plenty of connections or followers. The\nnext step is to start engaging with others by joining in on conversations and\neven congratulating competitors for a milestone that they had achieved. Share\nuseful information and content that would be valuable to others, and be sure\nthe content that is being shared is permitted by the firm. Content should be\nshared every 3 to 4 hours so a presence is created but does not overflow the\nfeeds of followers and connections which would lead to many of them\nunfollowing.  <\/p>\n\n\n\n

It is also highly important for financial\nadvisors to remember to share their authentic side. This means if one had taken\na day trip to a beautiful park, then that should be shared because it is\nengaging content. The 80\/20 rule<\/a> applies when it comes to the type\nof content that must be shared on social media for financial advisors and for\nany professional. That means 80 percent of the content must be informative,\nvaluable, and niche-related, and 20 percent can be off-topic, personal, or\npromotional which will depend on whether the firm\u2019s policy will allow it or\nnot. However, once again, it is important to remember to never share anything\nthat is controversial, dirty, political, and religious. That will hurt the\nfinancial advisor’s social media marketing efforts.<\/p>\n\n\n\n

To sum that up, that means in order to win at\nsocial media marketing, the financial advisor must always be professional, engaging,\nshare valuable content that goes along with the firm’s policy, and show the\nauthentic side. And most importantly, the consistency must be daily because\nthat builds trust. And when trust is built among new connections and followers,\nthat creates opportunities for more business and clients. <\/p>\n\n\n\n

When it comes to social\nmedia marketing for financial advisors<\/a>, it has to be done right and must be\ndone in a way that is compliant with the firm’s policy in order for it to be\neffective. However, when it is done the correct and powerful way, the rewards\ncan be fantastic. <\/p>\n","protected":false},"excerpt":{"rendered":"

Top 5 Secrets to Increase Your Finance Audience with Social Media Many financial advisors have been hesitant to use social media to help grow their businesses due to the fact that they feared for breaking the rules and regulations of the financial industry. However, the good news is, once those in the industry understand how […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[2313,2312,2314,24,2311],"class_list":["post-2857","post","type-post","status-publish","format-standard","hentry","category-social-media-optimization","tag-dallas-social-media-agency","tag-dallas-social-media-marketing","tag-social-media-management-dallas","tag-social-media-marketing","tag-social-media-marketing-for-financial-advisors"],"acf":[],"yoast_head":"\nTop 5 Secrets to Increase Your Finance Audience with Social Media - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/top-5-secrets-on-connecting-to-your-finance-audience-with-social-media.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Secrets to Increase Your Finance Audience with Social Media - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"Top 5 Secrets to Increase Your Finance Audience with Social Media Many financial advisors have been hesitant to use social media to help grow their businesses due to the fact that they feared for breaking the rules and regulations of the financial industry. 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