{"id":2924,"date":"2019-07-22T10:57:25","date_gmt":"2019-07-22T10:57:25","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=2924"},"modified":"2022-04-26T10:57:33","modified_gmt":"2022-04-26T10:57:33","slug":"the-importance-of-evergreen-content","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/the-importance-of-evergreen-content.html","title":{"rendered":"The Importance of Evergreen Content for your Business Growth"},"content":{"rendered":"<h1 style=\"color: #789f2b; font-size: 24px;\"><strong>The Importance of Evergreen Content for your Business Growth <\/strong><\/h1>\n\n\n<p>Building a marketing strategy around \u201cevergreen content\u201d ensures that your content stays relevant year-round, much like how evergreen trees retain their green color no matter the season. Although holiday campaigns and targeted advertisement can certainly produce an impressive <a href=\"https:\/\/www.digitalsuccess.us\/blog\/5-ways-get-better-roi-search-traffic.html\" target=\"_blank\" rel=\"noreferrer noopener\">return on investment (ROI)<\/a> if executed well, you still need to reap the benefits of evergreen content 365 days a year\u2014at least, if you want to position your brand as a leader within your industry.<\/p>\n\n\n\n<p>Below we discuss five different reasons that highlight the importance of evergreen marketing material, different types of content you could create, and instructions for how to do so.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Why is it important to have evergreen content?<\/em><\/li><li><em>What are types of evergreen content?<\/em><\/li><li><em>How to create evergreen content?<\/em> <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"233\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/Content-marketing_Blogs.jpg?resize=604%2C233&#038;ssl=1\" alt=\"\" class=\"wp-image-2948\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/Content-marketing_Blogs.jpg?resize=1024%2C395&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/Content-marketing_Blogs.jpg?resize=300%2C116&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/Content-marketing_Blogs.jpg?resize=768%2C296&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/Content-marketing_Blogs.jpg?w=1084&amp;ssl=1 1084w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is it important to have evergreen content?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re not sure what makes this read worth\nyour while, here are five reasons why evergreen content benefits your marketing\nmaterial.<br>\n<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.&nbsp;&nbsp; Get Higher Search Engine Rankings<\/strong><\/h3>\n\n\n\n<p>Evergreen blog\nposts tend to be written in high-quality with large word counts, which means\nthey\u2019re much more likely to rank higher on Google\u2019s search engine results page\n(SERP). The content is informative, relevant, and timeless, therefore helping\nto lower your bounce rate. Google prioritizes user experience (UEX) above all\nelse, and a low bounce rate indicates that your content is valuable and\nfulfilled a user\u2019s search request.<br>\n<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;&nbsp; Gain More Website Traffic<\/strong><\/h3>\n\n\n\n<p>Research shows that\n<a rel=\"nofollow\" href=\"http:\/\/www.brafton.com\/news\/95-percent-of-web-traffic-goes-to-sites-on-page-1-of-google-serps-study\">95% of web traffic goes to the first SERP<\/a>,\nwith only 5% of users scrolling through to additional search result pages. This\nmeans that if your evergreen content ranks highly on Google and is easier for\nusers to find, the odds of receiving traffic are significantly higher.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"219\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-gain-more-website-traffic.jpg?resize=604%2C219&#038;ssl=1\" alt=\"Content Marketing agency\" class=\"wp-image-2919\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-gain-more-website-traffic.jpg?resize=1024%2C372&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-gain-more-website-traffic.jpg?resize=300%2C109&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-gain-more-website-traffic.jpg?resize=768%2C279&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-gain-more-website-traffic.jpg?w=1208&amp;ssl=1 1208w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-gain-more-website-traffic.jpg?w=1812&amp;ssl=1 1812w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.&nbsp;&nbsp; Generate More Leads Over Time<\/strong><\/h3>\n\n\n\n<p>More traffic equals\nmore leads. With every new (or repeat) visitor that makes their way to your\nsite, you gain an opportunity for business. There are a number of strategies\nyou can use to convert leads into loyal customers, but it all starts with\ngenerating online traffic. These highly-ranking evergreen posts provide you\nwith a steady stream of incoming traffic that you can use to fuel business\ngrowth.<br>\n&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.&nbsp;&nbsp; Builds Brand Authority<\/strong><\/h3>\n\n\n\n<p>Because evergreen\ncontent is useful and informative, it naturally receives more social shares\nthan trending topics. Whether it\u2019s shared peer-to-peer or linked as a\nreference, a robust backlink portfolio will boost your online presence and\nposition your brand as an authority figure in the industry. The more credible\nyou appear to your audience, the more likely they will be to filter through\nyour sales funnel and become a paying customer.<br>\n<br>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.&nbsp;&nbsp; Less Work for You<\/strong><\/h3>\n\n\n\n<p>Evergreen content\nadds long-term value because it does not need to be updated or deactivated,\nunlike seasonal or time-sensitive content. From the moment you hit publish,\nevergreen content builds momentum and continues to work hard for itself\u2014meaning\nit\u2019s a great investment of your time and resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are types of evergreen content?<\/strong><\/h2>\n\n\n\n<p>Now that you understand the importance of\nevergreen marketing, you might be wondering what <em>exactly <\/em>this type of content looks like? We can start by stating\nthat evergreen content is <em>not<\/em> news\narticles, fashion trends, seasonal pieces, cultural fads, or numerical reports.<\/p>\n\n\n\n<p>Essentially, anything that has an expiration\ndate in terms of relevancy is not evergreen. For example, a <a href=\"https:\/\/www.digitalsuccess.us\/blog\/complete-guide-write-perfect-blogs-get-high-rankings-traffic-conversions-brand-recognition.html\">blog post<\/a> about the presidential election does\nnot have long-term value, as it will likely become obsolete within six month\u2019s\ntime.<\/p>\n\n\n\n<p>If you\u2019re interested in creating evergreen\nmarketing material, explore these common formats that can help you generate\nlong-lasting content.<br>\n<br>\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How-To Guides<\/li><li>Step-by-Step Instructions<\/li><li>Pros and Cons Lists<\/li><li>Top Tips<\/li><li>Checklists<\/li><li>Recipes<\/li><li>Product Reviews<\/li><li>Ideas and Resources<\/li><li>Best Free\/Paid Tools<\/li><li>Best\/Worst Practices<\/li><li>Common Mistakes in a Niche\nIndustry<\/li><li>Complete Glossary of a Niche or\nTopic<\/li><li>Ultimate Guides<\/li><li>Videos or Illustrations<\/li><\/ul>\n\n\n\n<p>Although these types of format do not\nautomatically register your piece as evergreen, their structures tend to lend\nthemselves well with this style of writing. Of course, you\u2019ll want your content\nto be relevant to your business. If you\u2019re the owner of a cabinetry company,\nyou might write an evergreen article about different lumbar materials and their\ncorresponding advantages. If you sell office supplies, you could write a piece\nabout tips on how to stay organized.<\/p>\n\n\n\n<p>Need some more inspiration to get started?\nBelow is a list of common evergreen topics that you may be able to adapt to\nyour business.<br>\n<br>\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Finance and budgeting<\/li><li>Technology<\/li><li>Health and wellness<\/li><li>Weight loss<\/li><li>Food<\/li><li>Sports and fitness<\/li><li>Jobs and careers<\/li><li>Parenting<\/li><li>Pet care<\/li><li>Travel and leisure<\/li><li>Love and romance<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create evergreen content<\/strong><\/h2>\n\n\n\n<p>Armed with this information, you should have a\nclearer picture of the best approach to evergreen content. Here are a few final\ntips and suggested best practices that you can employ within your marketing\nstrategy to create content that ranks <em>and\n<\/em>converts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"275\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/How-to-create-evergreen-content2.jpg?resize=604%2C275&#038;ssl=1\" alt=\"Content Marketing Dallas\" class=\"wp-image-2929\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Find relevant topics using keyword research<\/strong><\/h3>\n\n\n\n<p>You don\u2019t need to\nbe a search engine optimization strategist to find lucrative keyword\nopportunities. All you need to do is download the free Chrome extension, \u201c<a rel=\"nofollow\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\">Keywords Everywhere<\/a>\u201d, to discover terms\nrelevant to your business with high monthly search volume (MSV). The higher the\nsearch volume of your targeted keyword, the more chances you have at getting a\nuser to click on your optimized search result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Narrow your topic<\/strong><\/h3>\n\n\n\n<p>While evergreen\ncontent is intended to deliver a broad appeal, making it <em>too <\/em>wide in scope can lose the interest or attention of your\nreaders. It\u2019s better to target specific, long-tailed keyword phrases that\nconsist of three to four words versus short, direct ones; i.e. \u201cthe best coffee\nbeans in South America\u201d vs. \u201ccoffee beans\u201d.<\/p>\n\n\n\n<p>Highly focused keyword phrases may yield fewer impressions, but the leads you do receive will be better qualified and more likely to make a purchase. Keep your content simple but focused, and avoid writing in highly technical language adverse to average users.<br> <br> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Link posts together<\/strong><\/h3>\n\n\n\n<p>Using a narrow, yet comprehensive <a href=\"https:\/\/www.digitalsuccess.us\/content-marketing.html\">content strategy<\/a>, you can then link related posts together to establish yourself as the end-all source of information. This also gives you the chance to build more links for better authority and indexability.<br> <br> Head back to the drawing board and revisit <a href=\"https:\/\/www.digitalsuccess.us\/blog\/71-content-marketing-trends-you-cant-ignore-in-2019-facts-studies.html\">your content<\/a> creation with these strategies in mind. Your evergreen marketing can be up and running in no time. <\/p>\n\n\n<hr>\n<p><strong>Author:<\/strong><\/p>\n<p>This guest blog was written by <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/in\/emily-banks-523b0a117\/\">Emily Banks<\/a>. She is a Bay Area Native who got tired of SF\u2019s cold beaches and decided to move to San Diego. She is currently the editor for the HR section of <a rel=\"nofollow\" href=\"http:\/\/365businesstips.com\/\">365 Business<\/a>.&nbsp; When she is not typing away on her office keyboard, she can be found eating street tacos in the sunshine.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Importance of Evergreen Content for your Business Growth Building a marketing strategy around \u201cevergreen content\u201d ensures that your content stays relevant year-round, much like how evergreen trees retain their green color no matter the season. Although holiday campaigns and targeted advertisement can certainly produce an impressive return on investment (ROI) if executed well, you [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[2318,1206,2320,2319],"class_list":["post-2924","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-blog-content-writing-services","tag-content-marketing-services","tag-content-writing-companies","tag-content-writing-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Evergreen Content for your Business Growth - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/the-importance-of-evergreen-content.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Evergreen Content for your Business Growth - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"The Importance of Evergreen Content for your Business Growth Building a marketing strategy around \u201cevergreen content\u201d ensures that your content stays relevant year-round, much like how evergreen trees retain their green color no matter the season. Although holiday campaigns and targeted advertisement can certainly produce an impressive return on investment (ROI) if executed well, you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/the-importance-of-evergreen-content.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T10:57:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-26T10:57:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/07\/Content-marketing_Blogs-1024x395.jpg\" \/>\n<meta name=\"author\" content=\"Pradeep\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pradeep\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/the-importance-of-evergreen-content.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/the-importance-of-evergreen-content.html\",\"name\":\"The Importance of Evergreen Content for your Business Growth - 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