{"id":293,"date":"2015-08-27T11:45:17","date_gmt":"2015-08-27T11:45:17","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=293"},"modified":"2023-08-24T11:56:03","modified_gmt":"2023-08-24T11:56:03","slug":"understanding-semantic-content-optimization","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html","title":{"rendered":"Understanding Semantic Content Optimization to Grow Your Online Business"},"content":{"rendered":"<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccessagency.com\/blog\/wp-content\/uploads\/2015\/08\/new30.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-294\" src=\"https:\/\/i0.wp.com\/www.digitalsuccessagency.com\/blog\/wp-content\/uploads\/2015\/08\/new30.jpg?resize=604%2C170\" alt=\"new\" width=\"604\" height=\"170\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new30.jpg?w=859&amp;ssl=1 859w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/new30.jpg?resize=300%2C84&amp;ssl=1 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/div>\n<p>First of all, \u201c<a title=\"Semantic Content Excellence\" href=\"http:\/\/searchengineland.com\/7-steps-semantic-content-excellence-227435\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">semantic content optimization<\/a>\u201d is nothing more than a term that has been coined by the digital community to mean one thing \u2013 create a pleasurable experience on your website for as many people as absolutely possible.<\/p>\n<p>Of course this leads to the question, \u201cDoesn\u2019t everyone already do this, though?\u201d and to that the answer is simply, no. This is mostly because online companies are often centered more on conversions than actually engaging the visitor. Let\u2019s look more in depth at what this all means.<\/p>\n<p><strong>SEO + UX = more dependent than ever before<\/strong><\/p>\n<p>As Google let\u2019s out more and more information about what goes on behind the scenes, it is becoming quite clear that <em>having a positive experience on your pages is actually directly influencing your websites ranking in search results<\/em>.<\/p>\n<p>Because of this, it has become not only a suggestion, but more of a requirement to drill down to the minute details of your website to make sure they are providing a quality experience for the end user. This has of course, always been a good practice, but a renewed priority has been placed here with semantic content optimization as it is now widely known that UX drives SEO in a big way.<\/p>\n<p><strong>What should you consider when optimizing your content, semantically?<\/strong><\/p>\n<p>To make sure your website is benefiting from semantic content optimization, take a look at this checklist and follow through with your website.<\/p>\n<ul>\n<li><strong>Do your pages all have a decided focus?<\/strong><\/li>\n<\/ul>\n<p>Try not to do too many different things with one page as this confuses visitors and Google\u2019s algorithm doesn\u2019t particularly like this either. To check, find the big pages you pull in the most visitors through, and look at the keywords to check for their optimization. Additionally, try to include clearly unique aspects in you big pages to drive engagement through differentiation.<\/p>\n<ul>\n<li><strong>Does your page clearly satisfy the needs of your online customer?<\/strong><\/li>\n<\/ul>\n<p>After you understand what your customer desires from you and are confident that you offer that in full, think about what else they could be looking for alongside that. For example, if you are a retailer that sells customer coffee mugs you might consider offering options for the coffee mug size, style, coaster options, shipping info, specials, advice on what cup if the best for who, and many more little things.<\/p>\n<ul>\n<li><strong>Have you looked into your websites overall usability?<\/strong><\/li>\n<\/ul>\n<p>If is entirely possible to have a visitor show up at your website\u2019s doorstep, find out that your product is exactly what they\u2019re looking for, and have them up and leave simply because your website\u2019s design is incredibly hard to use. Understanding that there is a need to have your pages laid out in a easy to navigate fashion is the first step, the seconds step is acting on that knowledge.<\/p>\n<ul>\n<li><strong>Have you considered using term frequency and inverse document frequency retrieval?<\/strong><\/li>\n<\/ul>\n<p>Using these two strategies allows you to pull out the phrases that your pages highlights the most and which of these terms makes your page unique. This can help your by analyzing other popular pages that are similar to yours in terms of phrases and how they are different. For example, if your coffee mug selling business is not highlighting woven coasters and others are, you may want to consider that.<\/p>\n<ul>\n<li><strong>Has your website benefited from A\/B testing yet?<\/strong><\/li>\n<\/ul>\n<p>If you haven\u2019t had the chance to optimize your website from A\/B testing, you should highly consider it. As we wrote about previously, this can be a huge way to increase conversions, while making your website more appealing. Whittling down the small details can be beneficial but where A\/B testing really shines is when you get to see what people prefer on a large scale, perhaps even in your conversion funnel itself.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Semantic content optimization may be a buzzword, but it means something significant. When you create a positive experience for your users, you not only gain their favor and potential business, you gain increased search ranking on Google. Yes, the process may be involved, but it is every bit worth the investment of time and energy as the benefits are much too large to ignore.<\/p>\n<div class=\"row\">\n\t<div class=\"col-md-12\">\n\t\t<div class=\"ctaThreeWrapper\">\n\t\t\t<div class=\"ctaThreeContent\">\n\t\t\t\t\t\t\t\t<div class=\"ctaThreeConList\">\n\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2022\/09\/cta-digital-marketting-icon.svg\" alt=\"\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t<h2>Tired of Low Website Traffic, Store Calls\/Visits, Low\/No Conversions &amp; Leads?<\/h2>\n<p>Get in touch with our team of experts to discuss SEO, SEM and Paid Marketing solutions. Get a free SEO\/PPC\/Content Audit!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"linkWrapper\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\">Get Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First of all, \u201csemantic content optimization\u201d is nothing more than a term that has been coined by the digital community to mean one thing \u2013 create a pleasurable experience on your website for as many people as absolutely possible. Of course this leads to the question, \u201cDoesn\u2019t everyone already do this, though?\u201d and to that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,7],"tags":[161,553,548,552,554,551,395,437,546,550,549,547],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","tag-ab-testing","tag-conversion-funnel","tag-drive-engagement","tag-increase-conversions","tag-increased-search-ranking-on-google","tag-inverse-document-frequency-retrieval","tag-optimizing-your-content","tag-search-results","tag-semantic-content-optimization","tag-term-frequency","tag-websites-overall-usability","tag-websites-ranking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Semantic Content Optimization - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Semantic Content Optimization - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"First of all, \u201csemantic content optimization\u201d is nothing more than a term that has been coined by the digital community to mean one thing \u2013 create a pleasurable experience on your website for as many people as absolutely possible. Of course this leads to the question, \u201cDoesn\u2019t everyone already do this, though?\u201d and to that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-27T11:45:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T11:56:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aron Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html\",\"name\":\"Understanding Semantic Content Optimization - Digital Success Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1\",\"datePublished\":\"2015-08-27T11:45:17+00:00\",\"dateModified\":\"2023-08-24T11:56:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/f2eea77c092b3416fb2a4ba795b33e47\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1\",\"width\":1900,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalsuccess.us\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Semantic Content Optimization to Grow Your Online Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/\",\"name\":\"Digital Success Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/f2eea77c092b3416fb2a4ba795b33e47\",\"name\":\"Aron Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d9cf3abc30b14e04d6a8b553d2a86808a8801196e3297cf99d7852d68a0e64b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d9cf3abc30b14e04d6a8b553d2a86808a8801196e3297cf99d7852d68a0e64b?s=96&d=mm&r=g\",\"caption\":\"Aron Allen\"},\"description\":\"Aron\u2019s passion is to help others understand how to effectively leverage SEO, PPC, and social media to their advantage. When he isn\u2019t meeting with clients to create new ways to solve digital challenges, he\u2019s probably writing about it. Aron\u2019s love of the internet and the English language combine to form a powerful tool for Digital Success Agency to communicate through. You can find him on LinkedIn regularly here.\",\"sameAs\":[\"http:\/\/www.digitalsuccessagency.com\/\",\"https:\/\/www.linkedin.com\/in\/aronmallen\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Semantic Content Optimization - Digital Success Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html","og_locale":"en_US","og_type":"article","og_title":"Understanding Semantic Content Optimization - Digital Success Blog","og_description":"First of all, \u201csemantic content optimization\u201d is nothing more than a term that has been coined by the digital community to mean one thing \u2013 create a pleasurable experience on your website for as many people as absolutely possible. Of course this leads to the question, \u201cDoesn\u2019t everyone already do this, though?\u201d and to that [&hellip;]","og_url":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html","og_site_name":"Digital Success Blog","article_published_time":"2015-08-27T11:45:17+00:00","article_modified_time":"2023-08-24T11:56:03+00:00","og_image":[{"width":1900,"height":495,"url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1","type":"image\/jpeg"}],"author":"Aron Allen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aron Allen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html","url":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html","name":"Understanding Semantic Content Optimization - Digital Success Blog","isPartOf":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#primaryimage"},"image":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1","datePublished":"2015-08-27T11:45:17+00:00","dateModified":"2023-08-24T11:56:03+00:00","author":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/f2eea77c092b3416fb2a4ba795b33e47"},"breadcrumb":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#primaryimage","url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1","width":1900,"height":495},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalsuccess.us\/blog\/understanding-semantic-content-optimization.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalsuccess.us\/blog"},{"@type":"ListItem","position":2,"name":"Understanding Semantic Content Optimization to Grow Your Online Business"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalsuccess.us\/blog\/#website","url":"https:\/\/www.digitalsuccess.us\/blog\/","name":"Digital Success Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/f2eea77c092b3416fb2a4ba795b33e47","name":"Aron Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d9cf3abc30b14e04d6a8b553d2a86808a8801196e3297cf99d7852d68a0e64b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d9cf3abc30b14e04d6a8b553d2a86808a8801196e3297cf99d7852d68a0e64b?s=96&d=mm&r=g","caption":"Aron Allen"},"description":"Aron\u2019s passion is to help others understand how to effectively leverage SEO, PPC, and social media to their advantage. When he isn\u2019t meeting with clients to create new ways to solve digital challenges, he\u2019s probably writing about it. Aron\u2019s love of the internet and the English language combine to form a powerful tool for Digital Success Agency to communicate through. You can find him on LinkedIn regularly here.","sameAs":["http:\/\/www.digitalsuccessagency.com\/","https:\/\/www.linkedin.com\/in\/aronmallen"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/08\/66banner-google.jpg?fit=1900%2C495&ssl=1","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":10,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"predecessor-version":[{"id":7370,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions\/7370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media\/1024"}],"wp:attachment":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}