{"id":3288,"date":"2019-08-14T08:28:25","date_gmt":"2019-08-14T08:28:25","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=3288"},"modified":"2023-08-24T11:38:05","modified_gmt":"2023-08-24T11:38:05","slug":"6-digital-marketing-strategies-every-law-firm-should-be-using","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html","title":{"rendered":"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World"},"content":{"rendered":"<h1 style=\"color: #789f2b; font-size: 24px;\"><strong>6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World <\/strong><\/h1>\n\n\n<p>Legal practice and consultation are one of the most competitive industries online. That\u2019s why, if you own a law firm and you have an online presence, it is important to be one step ahead of the competition.<\/p>\n\n\n\n<p>These days, staying on the first page of the\nsearch engine results page is a tough feat. However, time and effort is the key\nto maintaining your online visibility. Which means, it is also the secret to\nhaving a steady stream of potential clients.<\/p>\n\n\n\n<p>From search engine optimization, social media marketing, content marketing to link building, <a href=\"https:\/\/www.digitalsuccess.us\/blog\/5-steps-to-plan-a-powerful-digital-marketing-strategy-for-accounting-firms.html\" target=\"_blank\" rel=\"noreferrer noopener\">planning a powerful digital marketing strategy<\/a> can be overwhelming.<\/p>\n\n\n\n<p>Lucky for you, you do not have to do everything to see results. All you need is to pick which one is the most relevant and beneficial for your law firm at the moment. That way, you can keep yourself from biting off more than what you can chew.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"355\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?resize=604%2C355&#038;ssl=1\" alt=\"Marketing agency for lawyers \" class=\"wp-image-3290\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?resize=300%2C176&amp;ssl=1 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure><\/div>\n\n\n<p>That said, here are six digital marketing\nstrategies that can help your law firm\u2019s website rank on SERPs and attract\nclients:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Search Engine Optimization<\/h2>\n\n\n\n<p>WebFX defines Search Engine Optimization (SEO)\nas \u201cprocess of using the right words and online strategies to rank in search\nengine results pages.\u201d<\/p>\n\n\n\n<p>So, how can a law firm\u2019s website benefit from\nSEO? Here are some quick tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Local Keywords<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Local keywords mean there are people in your\narea who are looking for your services.<\/p>\n\n\n\n<p>Say, you are a corporate lawyer based in Dallas,\nTX. Targeting local keywords means that your website should appear on the\nGoogle search results when someone typed in \u201ccorporate lawyers in Dallas.\u201d<\/p>\n\n\n\n<p>Doing so can help your website appear on relevant\nsearches, thus increasing your visibility and the chance to drive traffic and\ngenerate warm leads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize Your Page<\/strong><\/li>\n<\/ul>\n\n\n\n<p>An optimized web page makes it easier for\nsearch engines to crawl and index your content for relevant terms.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brian Dean<\/a>, the anatomy of a well-optimized page has the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO-friendly URLs<\/li>\n\n\n\n<li>Important keywords in the title\ntag<\/li>\n\n\n\n<li>Uses H1 tags for the titles<\/li>\n\n\n\n<li>Uses different types of media\n(images, videos, etc.)<\/li>\n\n\n\n<li>Uses ALT Text for images<\/li>\n\n\n\n<li>Mobile-friendly<\/li>\n\n\n\n<li>A healthy ratio of internal and\nexternal links<\/li>\n\n\n\n<li>Loads fast<\/li>\n\n\n\n<li>Incorporates keywords in the\ncontent naturally<\/li>\n\n\n\n<li>Easy to share on social media<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Categorize Your Website<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If your law firm offers different services,\nthen you should categorize your web content properly. That way, your visitors\ncan easily navigate on your site to find what they want.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Mobile Advertising<\/h2>\n\n\n\n<p>According to the Global Digital 2019 reports, there are now over 3 billion active mobile internet users. Which means that you need to make sure that your law firm is part of your target clients\u2019 mobile browsing experience.<\/p>\n\n\n\n<p>Enter, mobile advertising.<\/p>\n\n\n\n<p><em>Mobile\nadvertising<\/em> is described as any advertising that\nappears on mobile devices. This includes text (SMS) ads, banner ads on mobile\nwebsites, ads on your favorite mobile games and apps, and more.<\/p>\n\n\n\n<p>Whether you are running your mobiles ads on your own or hiring one of the <a href=\"https:\/\/amazelaw.com\/best-mobile-advertising-agencies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">top mobile advertising agencies<\/a> to do it, here are some best practices to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep your ads simple<\/li>\n\n\n\n<li>Keep your target audience\u2019s\ndemographics in mind<\/li>\n\n\n\n<li>Monitor your performance data<\/li>\n\n\n\n<li>Always test your mobile ads<\/li>\n<\/ul>\n\n\n\n<p>When implementing mobile ads, always keep the\nmobile best practice in mind. That way, you can provide a non-disruptive\nbrowsing experience to your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Content Marketing<\/h2>\n\n\n\n<p>High-quality and relevant content is a great\nway to showcase your lawyers\u2019 expertise. Not to mention that it helps position\nyour firm as the go-to professionals.<\/p>\n\n\n\n<p>To do that, you can publish educational\ncontent (e.g. a blog post or a video) regarding your legal practice.<\/p>\n\n\n\n<p>Using our corporate lawyer example earlier,\nyou can use content to inform your audience of what a corporate lawyer does.\nWhat kind of legal matters do you handle? What makes a corporate lawyer\ndifferent from, say, an employment and labor lawyer?<\/p>\n\n\n\n<p>You may even publish content about your law\nfirm advocacies. Such as small business owners that you were able to help\nthrough pro bono.<\/p>\n\n\n\n<p>In addition, your content can be a great tool\nto generate leads. If you want potential clients to choose you instead of other\nlawyers, publishing authoritative content can help.<em><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Pay-per-Click Marketing<\/h2>\n\n\n\n<p>Pay-per-click (PPC) marketing is a great\nstrategy to have to amplify your overall digital marketing strategy.<\/p>\n\n\n\n<p>For one, PPC ads allow you to place your law\nfirm\u2019s website at the top of search engine results.<\/p>\n\n\n\n<p>So, when someone types in \u201ccorporate lawyers\nin Montgomery,\u201d and you are running a PPC ad that targets that keyword, then\nyour ad is likely to appear on top.<\/p>\n\n\n\n<p>The only caveat: PPC for law firms can be\nexpensive.<\/p>\n\n\n\n<p>In general, PPC requires users to bid for a\nkeyword that they want to target. Your ad platform, such as Google AdWords,\nwill then charge you a particular amount whenever someone clicks on your ad.<\/p>\n\n\n\n<p>What determines your ad\u2019s cost per click\n(CPC)? It is actually a combination of your bidding strategy, competition,\nQuality Score, and a lot more.<\/p>\n\n\n\n<p>The good thing about these factors is that\nthese same factors can also help you lower your CPC. For example, you can lower\nyour CPC by having a high-Quality Score.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Social Media Marketing<\/h2>\n\n\n\n<p>A lot of businesses are making social media as\nan essential part of their marketing strategy. Thus, you should not be\nsurprised if a competing law firm is now on Facebook.<\/p>\n\n\n\n<p>But just because they are on Facebook does not\nmean that you should, too. Finding out which social media platforms to have\nwill depend on your target clients\u2019 behavior.<\/p>\n\n\n\n<p>Conduct market research, and figure out where\nthey usually hang out. Perhaps, they ask legal questions on Quora or Reddit.\nThat means you need to build a presence there.<\/p>\n\n\n\n<p>There is no one secret formula is building an\neffective social media strategy. Just keep in mind that each platform has its\nown set of dos and don\u2019ts. So it is best to learn the marketing fundamentals\nfor every social media.<\/p>\n\n\n\n<p>Remember, <a href=\"https:\/\/www.digitalsuccess.us\/digital-marketing-for-law-firms-and-attorneys.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing agency for lawyers<\/a> doing social media marketing for your law firm can help you build an effective online presence and win clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Email Marketing<\/h2>\n\n\n\n<p>Let\u2019s face it: It is difficult for lawyers to\nhave a steady stream of clients.<\/p>\n\n\n\n<p>Good thing, email marketing can help you\ngenerate clients since it is (1) cost-effective and (2) a lot of adults use\nemail for communication.<\/p>\n\n\n\n<p>That said, the easiest way to stay a\ntop-of-mind choice for your potential clients is by sending a regular\nnewsletter. However, to do it effectively you need to stand out from a sea of\nemails.<\/p>\n\n\n\n<p>You can use email marketing to promote free\nlegal consultation or to discuss some frequently asked legal questions, as well\nas share content about your advocacies.<\/p>\n\n\n\n<p>Just keep in mind that your email subscribers\nare in different stages of the buying scale. To create and send emails that are\nappropriate for each stage. That way, you can easily compel them to act on your\noffers.<\/p>\n\n\n\n<p>Your law firm\u2019s website can be one of your\nbiggest marketing assets. That\u2019s because it can bring in leads, allows you to\nshowcase your expertise, and build credibility for your firm. And you can\nmaximize its impact by implementing at least one of the digital marketing\nstrategies mentioned above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World Legal practice and consultation are one of the most competitive industries online. That\u2019s why, if you own a law firm and you have an online presence, it is important to be one step ahead of the competition. These days, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[2325,2324,2326,2327,2329,2328,1259],"class_list":["post-3288","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-dallas-law-firm-seo","tag-dallas-seo-for-lawyers","tag-internet-marketing-for-lawyers","tag-law-firm-seo","tag-local-seo-for-lawyers","tag-ppc-for-lawyers","tag-seo-for-lawyers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World - Digital Success Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World Legal practice and consultation are one of the most competitive industries online. That\u2019s why, if you own a law firm and you have an online presence, it is important to be one step ahead of the competition. These days, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-14T08:28:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T11:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg\" \/>\n<meta name=\"author\" content=\"Guest Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html\",\"name\":\"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World - Digital Success Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg\",\"datePublished\":\"2019-08-14T08:28:25+00:00\",\"dateModified\":\"2023-08-24T11:38:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/3fa37172faf54c73f5d8488c290d6fb6\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?fit=700%2C411&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?fit=700%2C411&ssl=1\",\"width\":700,\"height\":411,\"caption\":\"Marketing agency for lawyers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalsuccess.us\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#website\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/\",\"name\":\"Digital Success Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/3fa37172faf54c73f5d8488c290d6fb6\",\"name\":\"Guest Blogger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64a844196ed2484f4c0afa174c11e697d2fc8e0851b56cc816afc878085968a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64a844196ed2484f4c0afa174c11e697d2fc8e0851b56cc816afc878085968a5?s=96&d=mm&r=g\",\"caption\":\"Guest Blogger\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World - Digital Success Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html","og_locale":"en_US","og_type":"article","og_title":"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World - Digital Success Blog","og_description":"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World Legal practice and consultation are one of the most competitive industries online. That\u2019s why, if you own a law firm and you have an online presence, it is important to be one step ahead of the competition. These days, [&hellip;]","og_url":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html","og_site_name":"Digital Success Blog","article_published_time":"2019-08-14T08:28:25+00:00","article_modified_time":"2023-08-24T11:38:05+00:00","og_image":[{"url":"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg","type":"","width":"","height":""}],"author":"Guest Blogger","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guest Blogger","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html","url":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html","name":"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World - Digital Success Blog","isPartOf":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#primaryimage"},"image":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg","datePublished":"2019-08-14T08:28:25+00:00","dateModified":"2023-08-24T11:38:05+00:00","author":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/3fa37172faf54c73f5d8488c290d6fb6"},"breadcrumb":{"@id":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#primaryimage","url":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?fit=700%2C411&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2019\/08\/digital-marketing-law.jpg?fit=700%2C411&ssl=1","width":700,"height":411,"caption":"Marketing agency for lawyers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalsuccess.us\/blog\/6-digital-marketing-strategies-every-law-firm-should-be-using.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalsuccess.us\/blog"},{"@type":"ListItem","position":2,"name":"6 Digital Marketing Strategies Every Law Firm Should Be Using for Growing in a Legal World"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalsuccess.us\/blog\/#website","url":"https:\/\/www.digitalsuccess.us\/blog\/","name":"Digital Success Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalsuccess.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/3fa37172faf54c73f5d8488c290d6fb6","name":"Guest Blogger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalsuccess.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64a844196ed2484f4c0afa174c11e697d2fc8e0851b56cc816afc878085968a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64a844196ed2484f4c0afa174c11e697d2fc8e0851b56cc816afc878085968a5?s=96&d=mm&r=g","caption":"Guest Blogger"}}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/3288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/comments?post=3288"}],"version-history":[{"count":13,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/3288\/revisions"}],"predecessor-version":[{"id":7349,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/posts\/3288\/revisions\/7349"}],"wp:attachment":[{"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/media?parent=3288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/categories?post=3288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalsuccess.us\/blog\/wp-json\/wp\/v2\/tags?post=3288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}