{"id":352,"date":"2015-09-21T12:34:55","date_gmt":"2015-09-21T12:34:55","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=352"},"modified":"2023-08-24T11:55:01","modified_gmt":"2023-08-24T11:55:01","slug":"social-media-influencers-find","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/social-media-influencers-find.html","title":{"rendered":"Who are Social Media Influencers and How to Find Them to Boost your Business?"},"content":{"rendered":"
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Before you can benchmark yourself or connect with people to help extend your reach, you must first seek out those that are actually making waves on social media. An influencer is more than someone who sets foot into the shallow end and makes a few splashes; they\u2019re the ones that jump into 10ft deep section of the pool cannonball style to have the waves pour over the edges and beyond.<\/p>\n

How to define who is an influencer can be a little difficult, especially with so many pages dedicated to doing one thing: baiting people to click links with captivating titles and disappointing articles.<\/p>\n

Because of this, only one rule really matters: Influencers are the ones who create action.<\/strong><\/p>\n

This action can be as a simple as commenting on a post to show your support all the way up to driving two hours in order to participate in a national wildlife awareness day.<\/p>\n

To begin finding influencers, let\u2019s look at today\u2019s Big Three<\/strong>: Facebook, Twitter, and LinkedIn.<\/p>\n

The Facebook Hunt<\/strong><\/p>\n

We all know the number of fans you have is significant, but where the real magic happens on Facebook is reflected in the engagement metric. Because of Facebook\u2019s initiative to keep the spam down in the ranks, they have created an algorithm dedicated to doing just that. Thus, the highest posts you see are those with the best ranked engagement metrics.<\/p>\n

In order to seek out influencers with the best engagement, you can either make use of the \u201cinterests\u201d function on Facebook, or use a free tool to assist you<\/strong> in your search for social media influencers. Using a tool is recommended as it does save a significant amount of time. One tool known as the best is the \u201cinfluence ranker\u201d called Klout, which you can see has rated this floating Trump head as an 87, rather high, actually.<\/p>\n

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To use the built-in interests function in Facebook, search in a hashtag related to your industry that you know of or find the important ones with a hashtag tracker<\/a>.<\/p>\n

Build out the list a bit then wait for a few days for the information to become safely measurable. Try paying attention to:<\/p>\n