![\"Influencers](\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2015\/09\/new22.jpg?ssl=1\")
<\/a><\/div>\nAs you can see, your customers are both looking to find you and trying to decide if you\u2019re the best for the job over various mediums online. If your financial institution isn\u2019t there to satisfy their desire to buy, it goes without saying that someone else will be.<\/p>\n
Digital marketing strategies aren\u2019t just for selling things<\/strong>, they\u2019re effectively used by marketers for a laundry list of other valuable functions.<\/p>\n As the chart states above, 64% of searchers want to know who to go with, so they turn to social media. In using social media, financial institutions can understand their consumer sentiment while giving them valuable information on what they personally do and stand for. If looking for a shining example of this, check out American Express, which has five Facebook profiles and three Twitter accounts dedicated to diversifying their brand presence on social media channels in a way that no other financial institution has matched.<\/p>\n It is not uncommon at all to see financial industry experts leverage the power of social media to bring their world out of the darkness with a good cause. Not only can you make a genuinely positive change in the world, but placing a footprint in the digital landscape worthy of a T-Rex gets some serious attention.<\/p>\n A legitimate need of any financial institution is to gain an exponentially increasing number of clients. Most financial businesses see the majority of their revenue reinvested in accomplishing this. An attractive factor that pulls in many financial institutions like American Express is that investing in digital marketing strategies reduces the cost of customer acquisition by at least 30%.<\/p>\n It has been proven time and time again that social media engagement creates loyalty with a brand in a unique and valuable way. Banks are now no longer viewed as soulless entities, as they can express their concern and their mission statement through social media rather than in a static quote on their website.<\/p>\n As traditional means to advertise are either disappearing or becoming integrated with an online component, these methods are experiencing record low levels of performance. Statistics show that 67% financial professionals find digital marketing returns more profitable than their counterparts.<\/p>\n Digital Success Agency has been listening to and overcoming the challenges that small and medium Dallas based companies have been experiencing. If you aren\u2019t sure if a digital marketing strategy can help you, drop us a message and we can decide together.<\/strong><\/a><\/p>\n Reference links:<\/p>\n http:\/\/www.retailingtoday.com\/article\/study-81-research-online-making-big-purchases<\/p>\n http:\/\/www.cyberalert.com\/blog\/index.php\/how-social-media-influences-shopping-decisions\/<\/p>\n 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations<\/a><\/p><\/blockquote>\n\n
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