{"id":370,"date":"2015-09-25T12:58:41","date_gmt":"2015-09-25T12:58:41","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=370"},"modified":"2022-09-13T12:02:11","modified_gmt":"2022-09-13T12:02:11","slug":"content-king-missing","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/content-king-missing.html","title":{"rendered":"Why Content is King and what it’s Missing for Online Growth"},"content":{"rendered":"
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If you remember the days when banner ads had 50-90% Click through rates, you\u2019re probably both old and exceptionally jaded to the current ones. In fact, we all<\/em><\/strong> are. Our chances of clicking a banner ad are lower than the<\/p>\n

chances<\/a> of us climbing Mount Everest. The stats also say that you\u2019ve seen 1,700<\/a> banner ads this month, but be honest, do you even remember any?<\/p>\n

Banner ads along with<\/a> other annoying forms of advertising are slowly falling to the wayside as the years creep along, and internet users get more and more savvy.<\/p>\n

Because of the constant changes to how search engine marketing is valuing content<\/a>, content marketing has been a diamond in the rough for a while but has finally really started to reflect its true value. This is nothing new though, as covered in depth by Adobe in 2013.<\/a><\/p>\n

If you desire a proof that this works, you can see that \u201ccontent IS the ad\u201d in the success of the classic example of excellent content marketing trends<\/a> by none other than Buzzfeed<\/a>. The one renowned as the inventor of clickbait themselves obviously has an excellent business model when it comes to churning out post after post offering highly consumable content to Internet users that doubles as advertisements.<\/p>\n

Why?<\/p>\n

We all hate being advertised at. <\/strong>It\u2019s a natural part of being human.<\/p>\n

And I\u2019m not ashamed to admit it. I loathe being forced to sit through a 20 second video of someone showing me \u201c10 simple steps\u201d to picking the perfect Christmas gift. I just don\u2019t care. (AdBlock anyone?)<\/em><\/p>\n

Google knows I don\u2019t care too. In fact, there are very<\/em> few things Google doesn\u2019t know about my, or anyone else\u2019s browsing activity. And again, this is why we\u2019re seeing the changes that we are seeing today in how people find content in search engines.<\/p>\n

Grabbing a metaphorical megaphone and yelling at people simply doesn\u2019t work, and it is sad to see this tactic still widely in use today.<\/p>\n

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Tired of Low Website Traffic, Store Calls\/Visits, Low\/No Conversions & Leads?<\/h2>\n

Get in touch with our team of experts to discuss SEO, SEM and Paid Marketing solutions. Get a free SEO\/PPC\/Content Audit!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\tGet Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n

Where can one go from here?<\/strong><\/p>\n

Display and auto play video ads will likely never completely go away but will become much less important as content finally grows up to be the more important big brother.<\/p>\n

And for a huge percentage of companies, it already has. Publishers are being born in companies every day as those previously uninterested in writing about their daily tasks are now writing a blog or two a week, then shipping it off to the marketing team.<\/p>\n

As this model has had respectable levels of success, we\u2019re seeing two major trends arise that are still flying over the heads of most companies in terms of content marketing.<\/p>\n