{"id":406,"date":"2015-10-19T09:48:40","date_gmt":"2015-10-19T09:48:40","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=406"},"modified":"2023-08-24T11:52:41","modified_gmt":"2023-08-24T11:52:41","slug":"best-landing-pages-common","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/best-landing-pages-common.html","title":{"rendered":"What All the Successful Landing Pages Have in Common"},"content":{"rendered":"
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\"Landing<\/a><\/figure><\/div>\n\n\n
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Although there is no one size fits all formula to follow, there are elements on the most successful landing pages that are shared between them all. Building a landing page that is engaging, builds trust, and is visually appealing, is easier said than done. We\u2019ll go over the biggest factors when it comes to making a killer landing page, and show examples of each.<\/p>\n\n\n\n

1. The Headline<\/h2>\n\n\n\n

Everyone thinks their landing page headlines are already optimized, but take a step back and really think about it. To put it in perspective, let\u2019s see what\u2019s bad and what\u2019s good.<\/p>\n\n\n\n

\"good<\/a><\/figure>\n\n\n\n
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On the left, we see a headline that says something irrelevant about a company acquisition, and then a highly vague subtext that has nothing to do with the headline. \u201cSee your brand in a new way\u201d isn\u2019t necessarily bad, but it just doesn\u2019t mean anything without any context, and there is simply nothing to be found elsewhere above the fold<\/strong>.<\/p>\n\n\n\n

Great headlines are never complicated with highly technical jargon<\/strong>, which the second landing page shows so well. Instead of bragging about something they<\/em> did, this headline focuses on making the customer a better version of themselves, which is a great tactic. They then clearly describe how the title makes sense with the capitalized orange text below that precisely explains what they do.<\/p>\n\n\n\n

One other thing to take notice of is that if you have any PPC campaign running, you should always have your landing page match the ad copy<\/strong>, either in the offer or in ad headline, otherwise your conversion rate will be abysmally low.<\/p>\n\n\n\n

2. Creating a sense of trust<\/h2>\n\n\n\n

This is something everyone<\/em><\/strong> knows they should be doing, but few actually know how to do it. The best three ways to do this are<\/p>\n\n\n\n