{"id":4126,"date":"2020-04-14T08:49:11","date_gmt":"2020-04-14T08:49:11","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=4126"},"modified":"2021-02-17T08:55:00","modified_gmt":"2021-02-17T08:55:00","slug":"marketers-guide-to-survival-in-the-era-of-social-distancing-free-tools","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/marketers-guide-to-survival-in-the-era-of-social-distancing-free-tools.html","title":{"rendered":"Marketers Success Guide to Survival in the Era of Social Distancing + Free tools"},"content":{"rendered":"\n

Marketers Success Guide to Survival in the Era of Social Distancing + Free tools<\/h2>\n\n\n\n

Social distancing. What’s new this time?<\/strong><\/p>\n\n\n\n

Even much before the Coronavirus pandemic<\/a> became a piece of news, we were accustomed to the social distancing, courtesy penetration of the digital media and hyper-busy lifestyle of modern society. <\/p>\n\n\n\n

The only difference being is that then the social distancing was a mere question of choice. One may still choose to ditch the virtual and enter the real world for all kinds of human society experiences, verbally, emotionally, and physically! <\/p>\n\n\n\n

While the latest COVID-19 outbreak has made social distancing a necessity<\/a><\/strong> out of urgency, and it is no more optional. In some countries, people are advised to stay at home for weeks enforced under various public safety laws.  This lockdown is completing several months now in China, Australia, Canada, and some EU countries, America, however, seems to wake up late to this reality and is now enforcing social distancing and lockdown hastily.<\/p>\n\n\n\n

As of today, the global engine is shut completely, barring essentials. <\/p>\n\n\n\n

The <\/strong>Coronavirus has spread its footprint<\/strong><\/a> <\/strong>all over the globe and most of the countries are practicing a lockdown and advocating social distancing to all its citizens<\/p>\n\n\n\n

Virtual Marketing existed much longer than you think. <\/strong><\/h3>\n\n\n\n

Marketing virtually is not a new concept. It has been here since the advent of digital media and allied technologies.<\/p>\n\n\n\n

It is only that the Coronavirus outbreak<\/a> has made virtual marketing even more relevant as most of the\u00a0businesses are struggling to survive<\/a>\u00a0and grow in this era of uncertainty and economic downfall.<\/a><\/p>\n\n\n\n

The need to stay connected with customers and prospects<\/strong><\/a> in such times of crisis is central to the survival of any business. <\/p>\n\n\n\n

The world economic situation is bleak, at least this is what all economic pundits have been predicting since the outbreak of COVID-19<\/strong><\/a>. Most of the small businesses are shutting down<\/strong><\/a> and only those with the backing of the digital infrastructure are keeping afloat somehow. <\/p>\n\n\n\n

It is now or never phase for businesses to evolve and incorporate technological advancement in all possible dimensions. <\/p><\/blockquote>\n\n\n\n

Where to Start?<\/strong><\/h3>\n\n\n\n

A good first step would be to identify where the business currently stands in terms of Digital Technology adaptation.<\/strong><\/a> Running through a checklist or a quick audit<\/strong><\/a> <\/strong>can help to diagnose bottlenecks & opportunities available across the departments and business units. <\/p>\n\n\n\n

The priority is to keep the most essential functions of business alive and running during this course of impending economic downfall. <\/p><\/blockquote>\n\n\n\n

Example & tips on checklists: <\/strong><\/h3>\n\n\n\n

Marketing & Sales:<\/strong><\/h4>\n\n\n\n

Since this is where the lifeblood of the organization originates, so our advice would be to salvage the marketing and sales engine the foremost. <\/p><\/blockquote>\n\n\n\n

11 Questions to gauge Marketing & Sales readiness and identify gaps <\/strong><\/h4>\n\n\n\n