{"id":418,"date":"2015-10-21T15:24:51","date_gmt":"2015-10-21T15:24:51","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=418"},"modified":"2022-09-14T08:24:47","modified_gmt":"2022-09-14T08:24:47","slug":"3-todays-prolific-content-marketers-teach-us","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/3-todays-prolific-content-marketers-teach-us.html","title":{"rendered":"3 of Today’s Most Prolific Content Marketers and What They Teach Us to Flourish Our Business"},"content":{"rendered":"
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To truly dive into the world of content marketing, you must first understand that writing something great is only a drop in the bucket that is the strategy behind successful content marketing<\/a>. Writing something with a few keywords jammed in it is far off from content marketing institute\u2019s<\/a> definition of:<\/p>\n

\u201cContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2013 and, ultimately, to drive profitable customer action.\u201d<\/em><\/p>\n

Finding someone to create some compelling copy for your company is reasonably easy and inexpensive, thus, this isn\u2019t really part of the \u201cstrategy\u201d but more of a constant that is required. That isn\u2019t to say that some content isn\u2019t better than others, however.<\/p>\n

With over 2 million<\/a> blog posts published every single day, truly great content<\/strong> is more and more rare.
\nBut don\u2019t take my word for it, check out today\u2019s most iconic content marketers that have perfected the art of modern content publishing and marketing that set the standard.<\/p>\n

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These three marketers have harnessed the power of content marketing from the ground up- slowly building a brand by consistently producing content of the highest quality and eventually monetizing the flow of loyal readers.<\/p>\n

And it\u2019s because they make people\u2019s lives better<\/em><\/strong>.<\/p>\n

Hop on any one of their website and you know instantly what they\u2019re about. They aren\u2019t about filling a page up with fluff and keywords; they desire to pass on knowledge that is actionable in making you a better you<\/em>, from life advice to how to write more effectively.<\/p>\n

Of course, they do a lot more than just write. Although copy-writing for these prolific internet marketers will remain a core piece of their content strategy, they have honed other content creating abilities to grow multiple brands.<\/p>\n

What can they teach us?<\/p>\n

A. Don\u2019t hold back<\/strong><\/p>\n

This means don\u2019t keep any secrets from your viewers, show them exactly who you are, and expose the most valuable information to them that you possibly<\/strong> can.<\/p>\n

Just hop on Ramit Sethi\u2019s site and you can see that he is fully exposing the countless hours of work<\/em><\/strong> he has put into discovering valuable information for free. And this is exactly what you want viewers to think:<\/p>\n

\u201cI can\u2019t believe I\u2019m able to be here experiencing this online\u2026 for free!\u201d<\/em><\/p>\n

Yep. It has to be that<\/em> good.<\/p>\n

Eliciting this mental response in a viewer creates a brand connection, which lets the viewer know that you really<\/em> do care about them, and this generates the trust required to build a loyal, returning fan.<\/p>\n

And with more and more sites popping up like Harvard Business Review<\/a> requiring a paid subscription to read a certain amount of articles, creating this trust is more valuable than ever. Juxtaposed against someone like Brian Clark offering free webinars, free lessons in podcast form, and free question answering, you can bet<\/strong> he\u2019s doing it right.<\/p>\n

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Tired of Low Website Traffic, Store Calls\/Visits, Low\/No Conversions & Leads?<\/h2>\n

Get in touch with our team of experts to discuss SEO, SEM and Paid Marketing solutions. Get a free SEO\/PPC\/Content Audit!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\tGet Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n

B. Create a brand personality that empathizes with your audience<\/strong><\/p>\n

There is no \u201cone best way\u201d do accomplish this, so we\u2019ll go over a few options.<\/p>\n