{"id":508,"date":"2015-12-09T16:22:45","date_gmt":"2015-12-09T16:22:45","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=508"},"modified":"2022-09-14T08:48:12","modified_gmt":"2022-09-14T08:48:12","slug":"highlights-state-search-conference-dallas","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/highlights-state-search-conference-dallas.html","title":{"rendered":"Highlights of State of Search Conference, Dallas"},"content":{"rendered":"<p>From powerfully passionate speakers like Mig Reyes to highly seasoned experts like Alan Bleiweiss with 22 years in SEO, the 2015 State of Search conference came and went last month in our very own Downtown Dallas.<\/p>\n<p>Breaking things and burning business cards were just a few of the advised actions from Rand Fishkin and Mig Reyes.<\/p>\n<p>With so many prolific speakers, not learning something wasn\u2019t an option.<\/p>\n<p>To segment the topics here are the top takeaways from the content and SEO portions of the event.<\/p>\n<h2>Content creation Highlights of the State of Search Conference<\/h2>\n<ol>\n<li>Outreaching to connections before rolling out content is vital (PR media connections, other bloggers, blog platform owner notifications, influencers, etc.). Outreach works best for big content, but blogs naturally get shared more often.<\/li>\n<\/ol>\n<ul>\n<li>John Doherty\u2019s slides on this <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/DFWSEM\/john-doherty-growth-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>There are <strong><em>many<\/em><\/strong> things the most viral content pieces have in common; here they are segmented into slides<\/li>\n<\/ol>\n<ul>\n<li>Ross Hudgens\u2019 slides on this <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/alanbleiweiss\/advanced-seo-ranking-relationships\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>Data driven content is the best-performing kind of content (also interesting local content based on data like \u201cTop earning ____ in Dallas\u201d).<\/li>\n<\/ol>\n<ul>\n<li>Find this on the second half of John Doherty\u2019s slides <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/DFWSEM\/john-doherty-growth-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\u201cHub and spoke\u201d type of on-site content setup with smaller pieces pointing back to a large guide is highly effective, especially for SEO.<\/li>\n<\/ol>\n<ul>\n<li>Ruth Burr Reedy\u2019s slides on this <a title=\"Dallas state of search conference- Ruth Burr Reedy\" href=\"http:\/\/www.slideshare.net\/DFWSEM\/ruth-burr-reedy-your-brand\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>Marketing teams from digital marketing agencies can talk all day about doing something but execution is critical to success.<\/li>\n<\/ol>\n<div class=\"row\">\n\t<div class=\"col-md-12\">\n\t\t<div class=\"ctaThreeWrapper\">\n\t\t\t<div class=\"ctaThreeContent\">\n\t\t\t\t\t\t\t\t<div class=\"ctaThreeConList\">\n\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2022\/09\/cta-seo-icon.svg\" alt=\"\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t<h2>Outrank your Competition on Google in 90 Days!<\/h2>\n<p>Contact us to get a free SEO\/PPC audit and discuss how you can outrank your competition within the first 3 months.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"linkWrapper\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\">Get Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<h2>SEO Highlights of the State of Search Conference<\/h2>\n<ol>\n<li>SEO is a highly scientific process involving multiple algorithms and many, many ugly websites. Sending the proper signals to Google isn\u2019t rocket science, its SEO.<\/li>\n<\/ol>\n<ul>\n<li>Alan Bleiweiss\u2019 slides on this <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/alanbleiweiss\/advanced-seo-ranking-relationships\" rel=\"nofollow\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>Try to get indexed in a \u201cfeatured snippet\u201d within Google by creating articles with numbered lists and answer direct questions within the article for Google to pick up on.<\/li>\n<\/ol>\n<ul>\n<li>Eric Enge\u2019s explanation of how to do this <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/ericenge\/rich-answers-featured-snippets-in-search\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>Check and make sure you never use public domain data as Google indexes this and give you no credit or link backs.<\/li>\n<\/ol>\n<ul>\n<li>Eric Enge\u2019s slides 27 and 28 <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/ericenge\/rich-answers-featured-snippets-in-search\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>Cleaning up and doing high-value local SEO for multi-location businesses can be complicated but is very possible.<\/li>\n<\/ol>\n<ul>\n<li>Dan Liebson\u2019s approach on how best to do this <a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/DFWSEM\/state-of-search-local-seo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>With 91.6 million smart watches sold by 2018, wearables aren\u2019t exactly a futuristic technology anymore. Internal SEO\u2019s and those from digital marketing agencies need to realize this and progress as soon as possible.<\/li>\n<\/ol>\n<ul>\n<li><a title=\"Dallas state of search conference\" href=\"http:\/\/www.slideshare.net\/DFWSEM\/casey-markee-wearables\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Here\u2019s how<\/a>.<\/li>\n<\/ul>\n<p>The digital landscape in 2015 is vastly different from what we saw only a year ago, and this conference gave us the opportunity to pool collective knowledge gained from other prolific digital marketers.<\/p>\n<p><a title=\"Dallas SEO agency\" href=\"https:\/\/www.digitalsuccess.us\/about.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Find out more about how we uphold our name on our about page here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From powerfully passionate speakers like Mig Reyes to highly seasoned experts like Alan Bleiweiss with 22 years in SEO, the 2015 State of Search conference came and went last month in our very own Downtown Dallas. Breaking things and burning business cards were just a few of the advised actions from Rand Fishkin and Mig [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[908,745,898,902,904,315,907,4,906,900,903,899,905,901,13],"class_list":["post-508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-alan-bleiweiss","tag-content-creation","tag-dallas-state-of-search-conference","tag-digital-landscape-2015","tag-digital-marketers","tag-digital-marketing-agencies","tag-john-doherty","tag-local-seo","tag-mig-reyes","tag-on-site-content-setup","tag-pr-media","tag-pr-media-connections","tag-rand-fishkin","tag-ruth-burr-reedy","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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