{"id":526,"date":"2015-12-23T14:41:17","date_gmt":"2015-12-23T14:41:17","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=526"},"modified":"2023-08-24T12:00:54","modified_gmt":"2023-08-24T12:00:54","slug":"digital-marketing-franchises-3-big-questions","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/digital-marketing-franchises-3-big-questions.html","title":{"rendered":"Digital Marketing for Franchises Online Growth- The 3 BIG Questions"},"content":{"rendered":"
\"Digital<\/a><\/div>\n

You\u2019ve been told how awesome<\/em> digital services like SEO, email marketing, content creation, PPC, and the others are.<\/p>\n

The thing is, everyone is trying to sell themselves. And at the end of the day, the information you currently have as a decision maker is the only way you know what seller is worthy. And that is what we\u2019re here to ensure.<\/p>\n

To answer BIG question number one-<\/p>\n

1. What are the necessities for baseline success?<\/h2>\n

It\u2019s likely that you have a functional website, social profiles, and you exist on Google Maps. Also likely that this leads to a passable amount of visitors who already knew you existed and really wanted to find you.<\/p>\n

But that\u2019s the problem.<\/p>\n

These customers already knew<\/em> you existed.<\/p>\n

Finding success<\/strong> means growing your business, and business growth doesn\u2019t happen without a digital strategy for customer acquisition.<\/p>\n

So what is the best method for online customer acquisition? It begins by getting the customer to your website or Google maps listing<\/strong>. Here are common tools used to do this:<\/p>\n

\"SEO<\/a><\/div>\n

So naturally, the next question is-<\/p>\n

2. Which of these services are needed?<\/h2>\n

Depending on your industry and franchise size, you may need more of some tools than others.<\/p>\n

As an example, if you\u2019re a young retailer franchise with few locations, you need to get your digital footprint seen without going too far into the \u201cpaid media\u201d end of things.<\/p>\n

More grassroots strategies like producing content and email marketing using discounts<\/strong> would be effective methods of getting people to your site and map listing.<\/p>\n

Small and large businesses alike all want more organic search traffic to land on their site from search engines. However, if all you\u2019ve done is put up a website and write some content it isn\u2019t going to happen on its own.<\/p>\n

Especially for multi-location businesses, local search engine optimization is almost always essential.<\/strong> Here\u2019s a look at what we experience on a daily basis, which could have easily been prevented.<\/p>\n

\"SEO<\/a><\/div>\n

This graph is not only representational of SEO\u2019s ability to fix issues and prevent them, but also that aligning the SEO stars on any website to increase organic traffic is easily possible.<\/p>\n

Venturing into the paid advertising territory<\/strong> is nothing new to online marketers and has become an extremely refined process. With that said, it can become expensive.<\/p>\n

Google largest money-maker, AdWords, is essentially a vessel to throw money at to get traffic onto your website to buy things. As you can imagine, it works better for certain industries. Seeing an ad in a Google search for a sub sandwich isn\u2019t going to do much.<\/p>\n

But a funny ad for a sub sandwich franchise shown in Facebook feeds will probably get some new followers and in turn, new customers.<\/p>\n

3. How can I know if I\u2019m choosing the right digital strategy for my<\/em> franchise?<\/h2>\n

The best way to answer this question is to take a scientific approach and ask the following questions:<\/p>\n

1) What is it my business is lacking to grow?<\/strong> (More organic traffic, better conversion rate, better website, etc.)<\/p>\n

2) What are my industry competitors doing better than I am?<\/strong><\/p>\n

3) What are some of the advertisements my competitors are using?<\/strong><\/p>\n

4) Will this strategy build my brand image or dilute it?<\/strong><\/p>\n

In order to answer these questions some research much be done, and I recommend beginning with free analysis tools. There are infinite options out there to use, but of course, the holy grail of them all is Google Analytics.<\/p>\n

But it is entirely possible that you\u2019re already juggling one too many responsibilities for this.<\/p>\n

Good news though, we\u2019ve been doing this for years.<\/p>\n

So we can answer these questions together.<\/strong><\/a><\/p>\n

Image credit: https:\/\/pixabay.com\/en\/kitty-cat-kitten-pet-animal-cute-551554\/<\/a><\/p>\n

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Tired of Low Website Traffic, Store Calls\/Visits, Low\/No Conversions & Leads?<\/h2>\n

Get in touch with our team of experts to discuss SEO, SEM and Paid Marketing solutions. Get a free SEO\/PPC\/Content Audit!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\tGet Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n

Read more about the most common failures of digital marketing agencies<\/span><\/h2>\n

Constant innovation.<\/h2>\n

Ability to adapt.<\/h2>\n

High Growth.<\/h2>\n

Results oriented.<\/h2>\n

These are a few of phrases off on an infinite list of items agencies use to describe themselves. Trying to uphold all these claims, digital marketing agencies have found themselves running into some roadblocks.<\/p>\n

Do you remember when Google AdWords became a thing 15 years ago? Undeniably, it is still quite popular, yet, it\u2019s looked at as a \u201ctraditional\u201d method of online advertising by most online marketers. Digital marketing agencies now have to do much more<\/em><\/strong> than know how to build a successful Google AdWords campaign.<\/p>\n

The evolution of digital marketing agencies<\/strong><\/p>\n

Only a few years ago throwing some money at an agency to run your AdWords, do some SEO work, and operate your social media profiles was the name of the game. It was a simpler time, and for some companies, that\u2019s still their only services.<\/p>\n

However, there is one phrase listed above that\u2019s more important than the others. It\u2019s not a phrase used for show, instead, it really means something.<\/p>\n

Having the \u201cability to adapt<\/em><\/strong>\u201d means learning new fundamentals like inbound marketing strategies, watching for emerging trends like the Meerkat App for live video, game-changing platforms like Snapchat, discovering new ways to build a website, or experimenting with small changes on current platforms like Facebook \u201cbuy buttons\u201d which could mean huge things.<\/p>\n

Sure, not adapting leads to failure. But why?<\/strong><\/p>\n

The biggest reason are:<\/p>\n