{"id":532,"date":"2015-12-29T15:42:28","date_gmt":"2015-12-29T15:42:28","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=532"},"modified":"2020-06-02T09:34:27","modified_gmt":"2020-06-02T09:34:27","slug":"remarketing-work","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/remarketing-work.html","title":{"rendered":"Remarketing for Business Success: Does It Work? The Why and How"},"content":{"rendered":"
\"SEO<\/a><\/div>\n

Remarketing is this:<\/strong> A visitor walks through your businesses front doors, ask about a product of service you offer, then leaves without even a goodbye wave. Later, you send your salespeople to follow that person around wherever they go to remind them you exist and how you can benefit them.<\/p>\n

If this happened to me in person, I\u2019d probably be really creeped out. Fortunately, this only happens online, and it happens all the time<\/em>.<\/p>\n

Such a large percent of companies add remarketing to their digital repertoire for many reasons, here\u2019s why.<\/p>\n

Why Remarketing Actually Works<\/h2>\n

First and foremost, there are tons of big stats skewed in favor of remarketing that are re-hashed by lazy marketers all over the internet. Here\u2019s a breakdown of what those stats are trying<\/em> to say, with our own numbers<\/strong>.<\/p>\n

Here\u2019s a look at why remarketing works:<\/strong><\/p>\n

\"Online<\/a><\/div>\n

These numbers show the vast disparity between the cost we pay to get a conversion with our remarketing campaigns vs the cost we pay to get a conversion in conventional search advertising.<\/strong><\/p>\n

By targeting those who know who you are and what you can offer, the chances of them coming back to buy what you have to offer are drastically higher, so conversions are where remarketing really shines.<\/p>\n

So essentially, if you\u2019re thinking about advertising on Google or another platform with remarketing like Facebook, beginning with remarketing is a great place to start.<\/p>\n

Okay it works, but how<\/strong> is it so successful?<\/h2>\n

When it really comes down to it, remarketing is limited by one major bottleneck.<\/strong><\/p>\n

Landing pages, landing pages, landing pages.<\/p>\n

It is impossible to stress this enough. Here are the things we see companies do wrong all the time.<\/p>\n

    \n
  1. A deal mentioned in the ad copy not found in the landing page (Boom, bounce rate!)<\/li>\n
  2. Cluttered landing page<\/li>\n
  3. Redirecting the click to a services\/product\/homepage as the landing page (seriously, why??)<\/li>\n
  4. No clear click path<\/li>\n
  5. No form or clear contact point<\/li>\n
  6. Inconsistent branding or styling with ad and landing page<\/li>\n
  7. Poorly constructed value proposition<\/li>\n<\/ol>\n

    You can tweak your ad copy all day and have no improvements in conversions if your landing pages are suffering from one of these fatal errors.<\/p>\n

    With this said, ad copy does matter<\/strong>.<\/p>\n

    Good ads have a specific set of rules they abide by to not be annoying and drive customer away<\/strong>.<\/p>\n

    Instead of coving every single thing you should do, here\u2019s the big no-no\u2019s in remarketing.<\/p>\n

    How<\/strong> to address \u201cannoying remarketing\u201d<\/h2>\n