{"id":555,"date":"2016-01-27T10:24:54","date_gmt":"2016-01-27T10:24:54","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=555"},"modified":"2020-06-02T09:22:35","modified_gmt":"2020-06-02T09:22:35","slug":"googles-search-quality-guideline-impacted-seo","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/googles-search-quality-guideline-impacted-seo.html","title":{"rendered":"How Has Google&#8217;s Search Quality Guidelines Impacted SEO &#038; Your Online Business Growth?"},"content":{"rendered":"<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/new3.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-556\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/new3.jpg?resize=604%2C305&#038;ssl=1\" alt=\"Dallas Social Media Agency\" width=\"604\" height=\"305\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/new3.jpg?w=1432&amp;ssl=1 1432w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/new3.jpg?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/new3.jpg?resize=1024%2C516&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/new3.jpg?w=1208&amp;ssl=1 1208w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/div>\n<p>Google recently released the 160 page guide that outlines how the search results we all see in Google are evaluated. Google stated that this guide is not the end all be all for SEO\u2019s, but still provides the valuable insights that Google uses to measure the effectiveness of their search results.<\/p>\n<p>The guide contains critically important implications, some of which might make you change the way you do things. The first of which is-<\/p>\n<h2>Your Money or Your Life<\/h2>\n<p>Abbreviated YMYL, Google categorizes some online pages as YMYL if they can significantly impact a person\u2019s life, such as the health or wealth of a searcher. After a page has been placed in this category, Google hold it to a much higher standard and grades it with more scrutiny.<\/p>\n<p>Not sure if your page falls into YMYL? Here\u2019s the list they released.<\/p>\n<ul>\n<li>Medical information pages<\/li>\n<li>Financial information pages<\/li>\n<li>Legal information pages<\/li>\n<li>Shopping pages with transactional ability<\/li>\n<li>Safety procedure information pages<\/li>\n<li>Child adoption pages<\/li>\n<li>\u201cOther\u201d pages that impact wealth and health<\/li>\n<\/ul>\n<p>YMYL is mentioned many times throughout the guide, so it\u2019s safe to say Google sees this as a top priority. Extremely important for those in the YMYL category but also for others, Google tells us how we can make their pages more attractive to them.<\/p>\n<p>How to make your page better in Google\u2019s eyes? Add <strong>Expertise<\/strong>, <strong>Authoritativeness<\/strong>, and <strong>Trustworthiness<\/strong><\/p>\n<p>Abbreviated EAT, Google raters look at the results and judge if your page has all of the above.<\/p>\n<p><strong>Showing that you have expertise<\/strong> is something many websites lack. Listing where a degree or certification came from, how many years has an author been in an industry, or using a well-known name sounds easy on paper but is forgotten by too many.<\/p>\n<p><strong>Authoritativeness is different<\/strong> from expertise in that Google wants to know how long, how far you have been covering a topic or industry, and what level of quality your community is.<\/p>\n<p><strong>Trustworthiness<\/strong> is up to the rater\u2019s ability to believe what a page is telling them. In most cases, visitors respond very differently to pages they don\u2019t trust and behave in a certain manner, which Google can track in numbers.<\/p>\n<h2>How can I up my EAT value?<\/h2>\n<p>Mentioned as an extreme priority rating by Google, online pages <em>should always<\/em> be interested in upping their EAT value. Here are some things Google tells us we can do:<\/p>\n<ol>\n<li><strong>Look at your \u201cAbout\u201d page<\/strong><\/li>\n<\/ol>\n<p><em>Especially for YMYL<\/em> pages, this information is critical. This is the easiest and most direct way to tell Google about you. Talk about yourself both to document your EAT values, and to tell your visitors what you do.<\/p>\n<ol start=\"2\">\n<li><strong>Design your pages for a good user experience<\/strong><\/li>\n<\/ol>\n<p>You\u2019ve probably seen your pages a million times and think they make total sense. But if you get a fresh pair of eyes to look at them and they can\u2019t quite tell what to do or why they\u2019re there, you\u2019re doing something wrong. Make things as direct as possible and don\u2019t confuse the visitor in any way.<\/p>\n<ol start=\"3\">\n<li><strong>Ad experience<\/strong><\/li>\n<\/ol>\n<p>If you don\u2019t have ads on your pages, don\u2019t worry about this one. If you do, you need to make sure visitors can clearly tell <em>what on the page is an ad and what isn\u2019t<\/em>. Google does this to make sure that those that do not want to read the ads, can simply do that.<\/p>\n<ol start=\"4\">\n<li><strong>Your various reputations<\/strong><\/li>\n<\/ol>\n<p>There is likely information both about your company and about those who make up the face of your company scattered across the internet. You want those reputational sources to be as easy to find as possible and to show each \u201cface\u201d of your company in an obvious location. Your company reputation also comes in the form of reviews.<\/p>\n<h2>What are the standards set for my page content?<\/h2>\n<p>Besides offering a low EAT value, Google\u2019s guide shows us a plethora of other blunders pages make on the daily. Here\u2019s your checklist for content errors in Google\u2019s eyes.<\/p>\n<ul>\n<li>Is the amount of information in your main content satisfying the readers?<\/li>\n<li>Is there <em>enough<\/em> helpful content?<\/li>\n<li>Are you keyword stuffing?<\/li>\n<li>Do you have mechanisms for user sharing on the page?<\/li>\n<li>Is there distracting content on the same page?<\/li>\n<li>Are you moderating and engaging with any commenters?<\/li>\n<li>Are you fully-functional on mobile devices? (if not, this is no. 1 priority)<\/li>\n<li>Are there many broken links on your pages?<\/li>\n<li>Is your content outdated or irrelevant?<\/li>\n<li>Are you linking to or have any scam site affiliations?<\/li>\n<li>Is your content all original and well written?<\/li>\n<\/ul>\n<p>Some of these are no-brainers, but all of them are required to rank highly.<\/p>\n<h2>Conclusion<\/h2>\n<p>At the end of the day, all Google is doing with this guideline is making sure your pages completely fulfill the searchers needs and give them credible information. So if you work on your pages with that first and foremost in your mind, all of these bullet points and numbered lists should fall right into place. But we know that putting the right pieces into your website can be hard work, so you don\u2019t have to go at it alone.<\/p>\n<p><a title=\"Dallas SEO agency\" href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>We\u2019ve been helping companies with their SEO for over 15 year, and can help you too.<\/strong><\/a><\/p>\n<p>Image credit: <a rel=\"nofollow\" href=\"https:\/\/pixabay.com\/en\/paper-texture-old-structure-535969\/\">https:\/\/pixabay.com\/en\/paper-texture-old-structure-535969\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently released the 160 page guide that outlines how the search results we all see in Google are evaluated. Google stated that this guide is not the end all be all for SEO\u2019s, but still provides the valuable insights that Google uses to measure the effectiveness of their search results. The guide contains critically [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[950,953,954,522,160,949,437,13,952,951],"class_list":["post-555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-googles-search-quality-guideline","tag-keyword-stuffing","tag-online-reputation","tag-online-reviews","tag-search-engine-optimization-2","tag-search-quality-guideline","tag-search-results","tag-seo","tag-ymyl","tag-your-money-or-your-life"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Has Google&#039;s Search Quality Guidelines Impacted SEO &amp; Your Online Business Growth? - Digital Success Blog<\/title>\n<meta name=\"description\" content=\"Google recently released the 160 page guide that outlines how the search results we all see in Google are evaluated.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/googles-search-quality-guideline-impacted-seo.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Has Google&#039;s Search Quality Guidelines Impacted SEO &amp; Your Online Business Growth? - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"Google recently released the 160 page guide that outlines how the search results we all see in Google are evaluated.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/googles-search-quality-guideline-impacted-seo.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-27T10:24:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T09:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/01\/29bannergoogle-seo.jpg?fit=1900%2C495&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aron Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/googles-search-quality-guideline-impacted-seo.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/googles-search-quality-guideline-impacted-seo.html\",\"name\":\"How Has Google's Search Quality Guidelines Impacted SEO & Your Online Business Growth? 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