{"id":561,"date":"2016-02-05T15:06:35","date_gmt":"2016-02-05T15:06:35","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=561"},"modified":"2020-06-02T12:26:40","modified_gmt":"2020-06-02T12:26:40","slug":"lead-generation-services-actually-work","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/lead-generation-services-actually-work.html","title":{"rendered":"How Do Lead Generation Services Actually Work & Its Impact on Business Growth?"},"content":{"rendered":"
\"Lead<\/a><\/div>\n

Finding people interested in what you have to sell \u2013 sounds easy right? But if it was as easy as it sounds, there wouldn\u2019t be so many thousands of lead generation companies<\/a> in existence.<\/p>\n

There are countless strategies these companies employ (often changing as per the product\/service being marketed), but we\u2019ll dive into the most common, how they work, and what it takes to do them.<\/p>\n

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  1. Content Farms<\/strong><\/li>\n<\/ol>\n

    Unfortunately, they have yet to be fully stamped out by Google and other engines. Low-quality lead generation services that engage with content farms pump out massive amounts of cheap content and \u201cmanipulate\u201d search engines to gain traffic. From there, they obtain user information through \u201csign up for more\u201d forms. Then they sell that \u201clead information\u201d to relevant companies.<\/p>\n

    I know, this model sounds outdated in 2016, but it has persisted through adaption.<\/p>\n

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    1. Advertising platforms<\/strong><\/li>\n<\/ol>\n

      Admittedly, ad platforms are not ordinarily listed as lead generation tools. However, when an advertisement leads to a page that is intended to gather data on you and your interest in buying, it becomes method for generating leads.<\/p>\n

      One common scenario is having a searcher click an ad leading to a free trial, but they can only use the free trial after filling up a form requiring some personal data.<\/p>\n

      Another scenario is a browser clicking a remarketing banner ad<\/a> offering a free webinar that you can only attend if you fill up yet another quick form.<\/p>\n

      Seeing the pattern here? If it leads<\/em> you to giving your information, it\u2019s probably a lead<\/em> gen strategy.<\/p>\n

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      1. Lead nurturing and lead building tools (Outbound\/Inbound)<\/strong><\/li>\n<\/ol>\n

        Outbound<\/strong>– This is where real manual outreach labor comes into play. Lead generation companies that use outbound lead gen strategies (B2B or B2C) roughly follow these steps.<\/p>\n