{"id":569,"date":"2016-02-17T15:20:07","date_gmt":"2016-02-17T15:20:07","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=569"},"modified":"2020-06-02T10:03:07","modified_gmt":"2020-06-02T10:03:07","slug":"does-site-retargeting-work","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/does-site-retargeting-work.html","title":{"rendered":"How Do Successful Site Retargeting Strategies Work? Asking an Expert"},"content":{"rendered":"<p>The power of targeting visitors who have already engaged with your brand with visual ads is only beginning to be fully tapped. We know extensive knowledge of site retargeting has been found in the recent years, so we decided to have one of today\u2019s digital marketing experts, Chetan Saxena, share that knowledge with us.<\/p>\n<p>After investing thousands into learning how successful site retargeting strategies really work, this is what he had to say \u2013<\/p>\n<ul>\n<li>\n<h2>What\u2019s the most useful thing or biggest reason you use site retargeting?<\/h2>\n<\/li>\n<\/ul>\n<p>\u201cTo properly answer this question, I need to cover a few points. First of which is that <strong>site retargeting clicks always cost the advertiser 2-100 times less than a search ad<\/strong>. However, search ads convert clickers only 10% more often than those that click on a site retargeting ad. That\u2019s already a good deal, but it gets much, <em>much<\/em> better.\u201d<\/p>\n<p>\u201cThe second reason I\u2019ve found so much success in site retargeting, is the <strong>powerful branding opportunity it\u2019s given us<\/strong>. Most companies invest thousands to get people on their website, but once they leave, those visitors completely forget about that brand altogether. Our proof is in the numbers. After we decided to dive into site retargeting we doubled our campaign budget, which led to a 74% increase in people typing our site URL directly into their search bars. This means our overall brand recall was heavily increased simply when someone saw our ads!\u201d<\/p>\n<p>\u201cThe last point I want to make is that <strong>you can get extremely targeted traffic with site retargeting if you do it right<\/strong>. What this means is that you don\u2019t have to just target every single person that visited your website\u2019s homepage. You can target those who abandoned a cart, visited a specific service page and offer a tailored ad for them, or even serve a specific ad to those who clicked an ad and left the landing page you set for them. Now <em>that\u2019s<\/em> what I call custom targeting.&#8221;<\/p>\n<ul>\n<li>\n<h2>What are the most interesting truths you\u2019ve learned while site retargeting?<\/h2>\n<\/li>\n<\/ul>\n<p>\u201cTwo big things come to mind. The first of which I discovered after looking through thousands of ads and finding that the conversion rate of users who view an ad actually increases overtime as they see your ad multiple times. Here\u2019s what I mean\u201d<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2-1024x611-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3872\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2-1024x611-1.png?resize=604%2C360&#038;ssl=1\" alt=\"\" width=\"604\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2-1024x611-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2-1024x611-1.png?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2-1024x611-1.png?resize=768%2C458&amp;ssl=1 768w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<div class=\"forImgCls\"><\/div>\n<p>\u201cAfter finding this data, we decided it was safe to either set a frequency cap to stop showing ads after number 6 or rotate to a different ad\u201d<\/p>\n<p>\u201cSecondly, I\u2019m not completely sure who spawned the myths that surround site retargeting, but I\u2019m here to tell you what I know to be true. It\u2019s important you know that \u2018ad fatigue\u2019 does exist, but it isn\u2019t because users are becoming creeped out by your ads. People simply have their \u2018ad blinders\u2019 on like most of us who browse the internet do because we\u2019ve looking for something specific when we browse.\u201d<\/p>\n<p>\u201cI fact, I\u2019m so confused as to why this thought exists, I\u2019ll reference my own numbers on this topic\u201d<\/p>\n<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccessagency.com\/blog\/wp-content\/uploads\/2016\/02\/new2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-572\" src=\"https:\/\/i0.wp.com\/www.digitalsuccessagency.com\/blog\/wp-content\/uploads\/2016\/02\/new2.jpg?resize=604%2C366\" alt=\"Remarketing Services\" width=\"604\" height=\"366\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2.jpg?w=1435&amp;ssl=1 1435w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2.jpg?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2.jpg?resize=1024%2C620&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/02\/new2.jpg?w=1208&amp;ssl=1 1208w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/div>\n<p>\u201cThis should also be understood that you can rotate multiple different ads to the same user. Thus, ad fatigue is not truly a constraint for site retargeting campaigns.\u201d<\/p>\n<h2>What makes a successful site retargeting campaign?<\/h2>\n<p>\u201cThe 3 basic success mantras for site retargeting are re-engage, relevant and reinvent.\u201d<\/p>\n<p>Remember that your users are distracted all the time. Which is why it is so important to remind, re-connect and re-engage with them. Give them a compelling reason to come back with offers, surprises and discounts.<\/p>\n<p>If your customer was to click on the site retargeting ad to land up on a page which doesn\u2019t relate, you are bound to lose a customer for good. Being relevant is the key to give your customers what they are looking for and that too quickly.<\/p>\n<p>Reinvent with a different message or promotional offer. For example, rather than showing the shopping cart \/ items to the customer, ask them for a quick feedback on the website or request them to participate in a quick survey.<\/p>\n<h2>Should everyone be using site retargeting?<\/h2>\n<p>\u201cSimply based off what I\u2019ve stated at the beginning of this interview, I think that answer to this is clear. site retargeting has incredible potential, it\u2019s simply up to each individual company to accept and embrace it. I always tell people \u2013 if you could remind every customer that\u2019s walked out your doors only to completely forget about you that you still exist and can solve their problems \u2013 <a title=\"Dallas Remarketing Services\" href=\"http:\/\/www.digitalsuccessagency.com\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">why wouldn\u2019t you<\/a>?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The power of targeting visitors who have already engaged with your brand with visual ads is only beginning to be fully tapped. We know extensive knowledge of site retargeting has been found in the recent years, so we decided to have one of today\u2019s digital marketing experts, Chetan Saxena, share that knowledge with us. After [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[987,985,276,986,926,988,989,984],"class_list":["post-569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media-advertising","tag-branding-opportunity","tag-digital-marketing-experts","tag-remarketing","tag-remarketing-ad","tag-remarketing-campaigns","tag-retargeting","tag-success-mantras-for-remarketing","tag-successful-remarketing-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do Successful Site Retargeting Strategies Work? 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