{"id":6017,"date":"2022-09-08T14:54:35","date_gmt":"2022-09-08T14:54:35","guid":{"rendered":"https:\/\/www.digitalsuccess.us\/blog\/?p=6017"},"modified":"2025-03-18T16:00:53","modified_gmt":"2025-03-18T16:00:53","slug":"free-seo-keyword-research-50-most-popular-keywords-for-construction-companies-where-to-use-them","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/free-seo-keyword-research-50-most-popular-keywords-for-construction-companies-where-to-use-them.html","title":{"rendered":"Free SEO Keyword Research \u2013 50 Most Popular Keywords for Construction Companies &#038; Where to Use Them"},"content":{"rendered":"<p>We live in a day and age where <a href=\"https:\/\/www.digitalsuccess.us\/blog\/digital-marketing-vs-traditional-marketing-which-is-better.html\" target=\"_blank\" rel=\"noopener\">traditional marketing<\/a> methods don\u2019t work as effectively, even for localized businesses like construction companies. Convenience is driving all prospect customers online and thus smart businesses are going digital too.<\/p>\n<p>For example, a person looking for construction\/development services would put in something like this in a search engine &#8211; \u201cconstruction companies near me\u201d, this keyword has 183,000 eligible results on Google alone. And each one of these has a potential to surface for a related query. Now how do you make sure it\u2019s your page\/result that is served on top of this huge pile?<\/p>\n<p>You start by selecting keywords for your construction business. If you can choose the right set of keywords, your website would help you generate organic traffic and in-turn, business results. \u00a0Choosing the wrong set of keywords, however, may hinder your growth significantly \u2013 allowing your competition to outgrow you.<\/p>\n<p>We have put together a list of transactional <a href=\"https:\/\/www.digitalsuccess.us\/seo-keyword-research-services.html\" target=\"_blank\" rel=\"noopener\">keywords for construction companies<\/a> to help you select suitable keywords for your website.<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes has-medium-font-size\"><table><tbody><tr><td><strong>Keywords<\/strong><\/td><td><strong>Search Volume (US)<\/strong><\/td><td><strong>Competition (US)<\/strong><\/td><td><strong>Competition (Google Search Results)<\/strong><\/td><\/tr><tr><td>construction companies<\/td><td>110000<\/td><td>Low<\/td><td>5740000000<\/td><\/tr><tr><td>new home construction<\/td><td>40500<\/td><td>Low<\/td><td>12380000000<\/td><\/tr><tr><td>custom home builders<\/td><td>33100<\/td><td>Low<\/td><td>1290000000<\/td><\/tr><tr><td>building a house<\/td><td>27100<\/td><td>Medium<\/td><td>10480000000<\/td><\/tr><tr><td>home remodeling<\/td><td>27100<\/td><td>Low<\/td><td>126000000<\/td><\/tr><tr><td>construction management<\/td><td>22200<\/td><td>Low<\/td><td>1540000000<\/td><\/tr><tr><td>excavating contractors<\/td><td>22200<\/td><td>Low<\/td><td>5880000<\/td><\/tr><tr><td>licensed contractors<\/td><td>18100<\/td><td>Low<\/td><td>42900000<\/td><\/tr><tr><td>construction contractors<\/td><td>9900<\/td><td>Medium<\/td><td>8820000000<\/td><\/tr><tr><td>construction engineering<\/td><td>8100<\/td><td>Low<\/td><td>924000000<\/td><\/tr><tr><td>licensed general contractor<\/td><td>8100<\/td><td>Medium<\/td><td>27500000<\/td><\/tr><tr><td>associated builders and contractors<\/td><td>6600<\/td><td>Low<\/td><td>8780000<\/td><\/tr><tr><td>construction contractor<\/td><td>6600<\/td><td>Medium<\/td><td>292000000<\/td><\/tr><tr><td>construction project management<\/td><td>6600<\/td><td>Medium<\/td><td>1100000000<\/td><\/tr><tr><td>house construction<\/td><td>6600<\/td><td>Low<\/td><td>8900000000<\/td><\/tr><tr><td>home construction companies<\/td><td>5400<\/td><td>Low<\/td><td>1830000000<\/td><\/tr><tr><td>building construction<\/td><td>4400<\/td><td>Low<\/td><td>2920000000<\/td><\/tr><tr><td>building contractors<\/td><td>3600<\/td><td>Low<\/td><td>318000000<\/td><\/tr><tr><td>industrial construction<\/td><td>2900<\/td><td>Low<\/td><td>2550000000<\/td><\/tr><tr><td>civil construction<\/td><td>2400<\/td><td>Low<\/td><td>659000000<\/td><\/tr><tr><td>commercial construction companies<\/td><td>2400<\/td><td>Low<\/td><td>580000000<\/td><\/tr><tr><td>commercial general contractors<\/td><td>2400<\/td><td>Low<\/td><td>127000000<\/td><\/tr><tr><td>construction consultants<\/td><td>2400<\/td><td>Low<\/td><td>141000000<\/td><\/tr><tr><td>construction services<\/td><td>2400<\/td><td>Low<\/td><td>1850000000<\/td><\/tr><tr><td>home building companies<\/td><td>2400<\/td><td>Low<\/td><td>2080000000<\/td><\/tr><tr><td>roof construction<\/td><td>2400<\/td><td>Medium<\/td><td>361000000<\/td><\/tr><tr><td>home remodeling companies<\/td><td>1900<\/td><td>Low<\/td><td>22700000<\/td><\/tr><tr><td>landscape construction<\/td><td>1900<\/td><td>Low<\/td><td>508000000<\/td><\/tr><tr><td>modular construction<\/td><td>1900<\/td><td>Low<\/td><td>123000000<\/td><\/tr><tr><td>building company<\/td><td>1600<\/td><td>Low<\/td><td>4490000000<\/td><\/tr><tr><td>house building companies<\/td><td>1600<\/td><td>Low<\/td><td>1610000000<\/td><\/tr><tr><td>modular office building<\/td><td>1600<\/td><td>High<\/td><td>87000000<\/td><\/tr><tr><td>construction business<\/td><td>1300<\/td><td>Low<\/td><td>7680000000<\/td><\/tr><tr><td>local construction companies<\/td><td>1300<\/td><td>Low<\/td><td>561000000<\/td><\/tr><tr><td>rammed earth construction<\/td><td>1300<\/td><td>Low<\/td><td>3270000<\/td><\/tr><tr><td>general construction company<\/td><td>880<\/td><td>Low<\/td><td>1180000000<\/td><\/tr><tr><td>general contracting company<\/td><td>880<\/td><td>Low<\/td><td>148000000<\/td><\/tr><tr><td>residential construction companies<\/td><td>720<\/td><td>Low<\/td><td>224000000<\/td><\/tr><tr><td>building design and construction<\/td><td>590<\/td><td>Low<\/td><td>1190000000<\/td><\/tr><tr><td>commercial building contractors<\/td><td>590<\/td><td>Low<\/td><td>148000000<\/td><\/tr><tr><td>design and build contractors<\/td><td>590<\/td><td>Medium<\/td><td>118000000<\/td><\/tr><tr><td>general contractor services<\/td><td>590<\/td><td>Medium<\/td><td>302000000<\/td><\/tr><tr><td>building and construction<\/td><td>480<\/td><td>Low<\/td><td>1860000000<\/td><\/tr><tr><td>construction firm<\/td><td>480<\/td><td>Low<\/td><td>505000000<\/td><\/tr><tr><td>construction management services<\/td><td>480<\/td><td>Low<\/td><td>1210000000<\/td><\/tr><tr><td>construction engineering and management<\/td><td>390<\/td><td>Low<\/td><td>617000000<\/td><\/tr><tr><td>general contracting services<\/td><td>260<\/td><td>Low<\/td><td>171000000<\/td><\/tr><tr><td>local building contractors<\/td><td>210<\/td><td>Medium<\/td><td>145000000&nbsp;<\/td><\/tr><tr><td>residential building construction<\/td><td>170<\/td><td>Low<\/td><td>465000000<\/td><\/tr><tr><td>small construction companies<\/td><td>170<\/td><td>Medium<\/td><td>680000000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Basic SEO Touchpoints for a Construction\/Development Business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">On-page SEO<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.digitalsuccess.us\/on-page-seo-services-dallas.html\" target=\"_blank\" rel=\"noreferrer noopener\">On-page SEO or On-site SEO<\/a> is the practice of optimizing the webpages on a site to improve search engine rankings and direct valuable organic traffic to your website. It includes, but not limited to, optimization of various on-page elements like \u2013 Page URLs, Heading tags, Title tags, Descriptions, Anchor text, Images, Website architecture and Page load speeds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Off-Page SEO<\/h3>\n\n\n\n<p>Any activity you perform to boost your search rankings \u2013 outside of your own website can be considered off-page optimization. This includes backlinks, E-A-T, local SEO, social media mentions, and advertisements.<\/p>\n\n\n<div class=\"row\">\n\t<div class=\"col-md-12\">\n\t\t<div class=\"ctaThreeWrapper\">\n\t\t\t<div class=\"ctaThreeContent\">\n\t\t\t\t\t\t\t\t<div class=\"ctaThreeConList\">\n\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2022\/09\/cta-seo-icon.svg\" alt=\"\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t<h2>Outrank your Competition on Google in 90 Days!<\/h2>\n<p>Contact us to get a free SEO\/PPC audit and discuss how you can outrank your competition within first 3 months.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"linkWrapper\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\">Get Started Now!<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Local SEO is Vital for Construction Businesses<\/h2>\n\n\n\n<p>If you wish to attract customers in your area, you need to put efforts into optimizing your construction business for local searches. Local searches look like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caf\u00e9 near me<\/li>\n\n\n\n<li>Salon near me<\/li>\n\n\n\n<li>Hardware store near me<\/li>\n\n\n\n<li>Plumber near me<\/li>\n\n\n\n<li>Lawyers in [name of the city\/locality]<\/li>\n<\/ul>\n\n\n\n<p>Why is Local SEO vital for your physical business? Here are a few benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One-third of online consumers use the internet to find local businesses daily.<\/li>\n\n\n\n<li>There is a 50% chance that a consumer will visit your business if they found you using a local search.<\/li>\n\n\n\n<li>More and more <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">consumers read and leave online reviews every year<\/a>. This makes it a reliability\/trust scale for prospects \u2013 businesses with better reviews get more customers.<\/li>\n\n\n\n<li>First-time consumers often perform a local search to confirm the existence or location of a business.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What to do?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and optimize Google My Business Profile and other online directories for your construction company.<\/li>\n\n\n\n<li>Get as many reviews as possible \u2013 encourage satisfied customers to leave an online review for your construction business.<\/li>\n\n\n\n<li>Produce content around local news or events and post them on various channels.<\/li>\n\n\n\n<li>Make sure your website is mobile-friendly \u2013 most of the local searches would happen here.<\/li>\n\n\n\n<li>Include local keywords in your target list.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Content &#8211; the most important part of an effective SEO strategy<\/h2>\n\n\n\n<p>Publishing fresh and relevant content that addresses real-world problems your audience might face goes a long way. It establishes you as a trusted source of information on topics around the construction niche. If this strategy is executed properly, people would start to trust your business as a result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Website Maintenance and ongoing Optimization:<\/h2>\n\n\n\n<p>SEO is not something you can set and forget. It requires ongoing maintenance, audits, and content creation to ensure you keep ranking in the top spots.<\/p>\n\n\n\n<p>If you lack the staff to keep up with day-to-day optimization activities, you may want to consider effective <strong><a href=\"https:\/\/www.digitalsuccess.us\/blog\/construction-seo-your-ultimate-guide-to-boosting-keyword-rankings-and-sales.html\">SEO<\/a><\/strong>.<\/p>\n\n\n\n<p>But make sure you hire the right one by looking for these green flags \u2013<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrated success of their current clientele<\/li>\n\n\n\n<li><a href=\"https:\/\/clutch.co\/profile\/digital-success#reviews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Good online reviews on trusted platforms<\/a> such as \u2013 Clutch and Goodfirms<\/li>\n\n\n\n<li>Case studies of their successful work<\/li>\n\n\n\n<li>They do not promise quick, cheap results<\/li>\n\n\n\n<li>They talk about technical SEO, Content optimization and off-page SEO<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Utilize the Top SEO Keywords for Construction Business?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website elements \u2013 Heading tags, meta-tags, alt-tags and more.<\/li>\n\n\n\n<li>GMB \u2013 local keywords would be best suited here.<\/li>\n\n\n\n<li>Local Directory Listings \u2013 maintain NAP consistency and ensure to use target keywords in descriptions.<\/li>\n\n\n\n<li>Keyword optimized Blog Section where you publish fresh content regularly \u2013 this is where you can go beyond your target list and try to bring in more and more organic traffic by creating content around informative topics and real-world problems your consumers face.<\/li>\n\n\n\n<li>Using media [photos, videos, infographics] that is optimized with target keywords.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Bonus:<\/h3>\n\n\n\n<p><strong>Social media can give you an edge<\/strong><\/p>\n\n\n\n<p>Post regularly on social media. It not only helps to showcase that your team is constantly working, but also attracts potential customers.<\/p>\n\n\n\n<p>If you found this post insightful, consider subscribing to our newsletter to get similar posts delivered to your inbox. Get a complete SEO\/PPC audit for free when you <a href=\"https:\/\/www.digitalsuccess.us\/contact.html\" target=\"_blank\" rel=\"noreferrer noopener\">contact-us<\/a>, or book a free, 15 min consultation with our <a href=\"https:\/\/www.digitalsuccess.us\/seo-company-dallas.html\" target=\"_blank\" rel=\"noreferrer noopener\">SEO experts<\/a> to know how we can take your business one step ahead of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a day and age where traditional marketing methods don\u2019t work as effectively, even for localized businesses like construction companies. Convenience is driving all prospect customers online and thus smart businesses are going digital too. For example, a person looking for construction\/development services would put in something like this in a search engine [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[2524,2766,13,575],"class_list":["post-6017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-construction-industry-digital-marketing-company","tag-keywords-for-construction-companies","tag-seo","tag-seo-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free SEO Keyword Research \u2013 50 Most Popular Keywords for Construction Companies &amp; Where to Use Them - Digital Success Blog<\/title>\n<meta name=\"description\" content=\"We have put together a list of 50 transactional keywords for construction companies to help you select suitable keywords for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/free-seo-keyword-research-50-most-popular-keywords-for-construction-companies-where-to-use-them.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free SEO Keyword Research \u2013 50 Most Popular Keywords for Construction Companies &amp; Where to Use Them - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"We have put together a list of 50 transactional keywords for construction companies to help you select suitable keywords for your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalsuccess.us\/blog\/free-seo-keyword-research-50-most-popular-keywords-for-construction-companies-where-to-use-them.html\" \/>\n<meta property=\"og:site_name\" content=\"Digital Success Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-08T14:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T16:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2022\/09\/construction-silhouette-1-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pradeep\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pradeep\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalsuccess.us\/blog\/free-seo-keyword-research-50-most-popular-keywords-for-construction-companies-where-to-use-them.html\",\"url\":\"https:\/\/www.digitalsuccess.us\/blog\/free-seo-keyword-research-50-most-popular-keywords-for-construction-companies-where-to-use-them.html\",\"name\":\"Free SEO Keyword Research \u2013 50 Most Popular Keywords for Construction Companies & Where to Use Them - 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