{"id":640,"date":"2016-05-12T15:07:56","date_gmt":"2016-05-12T15:07:56","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=640"},"modified":"2020-06-02T10:44:24","modified_gmt":"2020-06-02T10:44:24","slug":"9-common-seo-mistakes-holding-web-page-back","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/9-common-seo-mistakes-holding-web-page-back.html","title":{"rendered":"9 Common SEO Mistakes Holding Your Web Page Back and Stopping Your Business Growth"},"content":{"rendered":"

We all love to think our pages are fine-tuned and optimized for the all-knowing Google. That just comes as part of being an online creator. But why is it that so many hopeful pages produced by individuals and companies end up on the 2nd<\/sup> or 3rd<\/sup> page of search results instead of the first?<\/p>\n

They\u2019re likely making some critical mistakes.<\/p>\n

Sure, not every page is going to fit into the first page of results. But here we can explore why so many aren\u2019t even eligible for this in the first place although their creators likely thought otherwise after publishing them.<\/p>\n

To make your page eligible, think about these common SEO mistakes you could be making.<\/p>\n

Common mistake #1 – No unique title tags and meta descriptions<\/strong><\/p>\n

This will drag your web page down so far it doesn\u2019t really matter how great everything else is. If your site has the same meta descriptions\/title tags copy and pasted everywhere, kiss the front page goodbye.<\/p>\n

The best practice here is to have the main keyword your page should ideally rank for in your webpage title like this, \u201cJames Mobile – Custom mobile app development<\/em>\u201d. From there you differentiate your pages by their different purposes and simply add your company name at the end of the description like this, \u201cHealth and fitness app development \u2013 James Mobile<\/em>\u201d<\/p>\n

Outside of SEO though, title tags show up in many other visible places like bookmarking and social sharing titles.<\/p>\n

Meta descriptions are the 160 character opportunity to interest the searcher in clicking your web page.<\/p>\n

Making each meta description as clickable and unique as possible is the best way of doing this. Every page should be different and include the important keywords that page is meant to rank for.<\/p>\n

Common mistake #2 \u2013 Low-grade content quality<\/strong><\/p>\n

Unfortunately brands still try to get by with the absolute minimum investment into content generation. Hiring very low-paid writers or using a lazy rehash of a different, already existing piece of content can lead to consistent downfalls.<\/p>\n

Content like this is often not optimized well for both search engines and readers. When someone visits your page and it\u2019s immediately obvious that there is little to no effort being made to give actual knowledge to them they will, of course, end up buying from a competitor instead of from you.<\/p>\n

So taking effort to find the right writers either internally or outsourced is a must. If you aren\u2019t proud to have an article on your website, you need to re-evaluate your content strategy.<\/p>\n

Common mistake #3 \u2013 Not creating content others want to link to<\/strong><\/p>\n

A sad truth \u2013 You can write the best, most mind blowing content in the world and it still won\u2019t get links if it doesn\u2019t have a certain kind<\/em> of value.<\/p>\n

You know the ones. The most linkable stuff is made up lists, visual media like video, in depth how-to\u2019s, good infographics, and other painstakingly created content.<\/p>\n

Here\u2019s a few good examples of what highly linkable content is made up of.<\/p>\n