{"id":664,"date":"2016-06-29T12:11:14","date_gmt":"2016-06-29T12:11:14","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=664"},"modified":"2023-09-11T11:18:01","modified_gmt":"2023-09-11T11:18:01","slug":"real-trump-card-donalds-social-media-changed-2016-election","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/real-trump-card-donalds-social-media-changed-2016-election.html","title":{"rendered":"The Real Trump Card: How Donald’s Social Media Changed and Thrived the 2016 Election"},"content":{"rendered":"
\"Donald\u2019s<\/a><\/div>\n

FDR made it with the radio.<\/p>\n

JFK rose through TV.<\/p>\n

Barack Obama leveraged all things digital and was the pioneer of a political Facebook.<\/p>\n

And Trump is the US republican nominee because he uses social media better than today\u2019s high school drama queens. Tweeted 59 times in one day? Check.<\/strong> Got billions of dollars in free media coverage? Check.<\/strong> Has a Facebook picture of him eating a taco bowl with 502,000<\/em> shares? Check.<\/strong><\/p>\n

We all know he\u2019s good. But what everyone\u2019s undervaluing is just how fundamentally<\/strong> different the 2016 election has gone solely because of Donald Trump\u2019s social media prowess.<\/p>\n

Have you ever wondered why you\u2019ve seen Donald Trump\u2019s name so much?<\/p>\n

Maybe it\u2019s because of this –<\/p>\n

\"Social<\/a><\/div>\n

Every media outlet on the internet, at some point, has covered the \u201cDonald Trump conundrum\u201d when he sends out his next offensive statement or his next rhetorical bombshell over Facebook\/Twitter. Guess what? That\u2019s free coverage.<\/p>\n

In the past<\/em>, extreme narcissism would have been a total turn off.<\/p>\n

In the past<\/em>, schoolyard insults to running mates was a losing strategy.<\/p>\n

In the past<\/em>, alienating a target ethnic group was like shooting yourself in the foot.<\/p>\n

In the past<\/em>, telling voters you don\u2019t know the answer but will hire the best people when you\u2019re elected was suicide.<\/p>\n

But today, his very intentional social media tactics functioned to turn every US eyeball on him.<\/p>\n

Ask yourself<\/em><\/strong>: How many of the other republican candidates did you actually learn a lot about? I\u2019d wager very few. This is because through sheer bombardment of information on Trump\u2019s campaign, he manipulated you into finally visiting one of his social profiles. And once there, I\u2019d also wager you took a second or two to watch one of the many 30 second videos he\u2019s published.<\/p>\n

And voil\u00e0<\/a>, he\u2019s reached you made you think about his message \u2013 for better or for worse.<\/h2>\n


\nWhy does his strategy work?<\/strong><\/span><\/p>\n

Let\u2019s take a quick look at the playing field. We\u2019ll include Hillary Clinton\u2019s stats in here so you have a banana for scale.<\/p>\n

\"Social<\/a><\/div>\n

His social media outlets have four core functions:<\/p>\n