{"id":695,"date":"2016-07-28T15:01:40","date_gmt":"2016-07-28T15:01:40","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=695"},"modified":"2019-07-31T12:10:28","modified_gmt":"2019-07-31T12:10:28","slug":"future-snapchat-updates-memories-discovery-story-ads","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/future-snapchat-updates-memories-discovery-story-ads.html","title":{"rendered":"The Future of Snapchat After the Updates – Memories, Discovery, and In-Story Ads"},"content":{"rendered":"

The last two months of updates significantly changed Snapchat \u2013 What are the effects and where is Snapchat heading?<\/h2>\n

Using old pictures in your story, seeing ads in your content – this doesn\u2019t sound like the description of the Snapchat we know.<\/p>\n

But it\u2019s the reality users are now experiencing after the last three updates.<\/p>\n

As usual, the classic over the top posts like \u201cSnapchat is dead\u201d immediately followed these updates, but don\u2019t be fooled, this is nothing less than a huge land grab for the growing giant<\/strong>. So, how has Snapchat changed and how will Snapchat continue to change?<\/p>\n

How Snapchat has Changed<\/h2>\n

The biggest change, memories<\/em><\/strong>, allows you to save a picture you took on the Snapchat app into a gallery for later posting. But wait! Isn\u2019t posting old crap the opposite of what Snapchat is about? Yep, and that\u2019s why this is a big move on their part.<\/p>\n

Gone are the days when Snapchat was 100% in-the-moment!<\/p>\n

But with this change, a significant percent of users that had dropped it will pick it back up. Raw, unedited video can be intimidating to some \u2013 especially those who hang out on Instagram. But of course, Snapchat doesn\u2019t want their users only uploading old pictures, so they\u2019ve made it obvious when one is uploaded with a time stamp and white border.<\/p>\n

Last month, Bloomberg revealed<\/a> that Snapchat surpassed Twitter in daily active users. And Snapchat doesn\u2019t intent to squander this success \u2013 they want to monetize it.
\nAnother change: using a new ad format <\/em><\/strong>that auto-plays interactive ads<\/em><\/strong> between \u201cstories\u201d, is seeing huge success so far. Data shows that Snapchat’s ads are extremely effective, receiving 5 times the engagement of the average for ads on alternative social platforms.<\/p>\n

But with its massive reach, are we really surprised?<\/a><\/p>\n

\"Snapchat<\/a><\/div>\n

The new change to the discovery function<\/em><\/strong>, makes adding people that aren\u2019t on your contact list far easier. Whereas it was frustratingly difficult to find someone if you didn\u2019t know their Twitter handle, you can have a friend tap twice to auto-send you their handle. And discovering celebrities take no more effort than find them in the live feeds and tap their names.<\/p>\n

To use the suggestion feature, go to your stories and hold down a name like so.<\/p>\n

\"Snapchat<\/a><\/div>\n

How Snapchat is changing<\/h2>\n

Obviously, Snapchat isn\u2019t the baby brother of Facebook anymore.<\/p>\n

These changes are the continuation of a calculated effort that is now actively taking users from two key platforms \u2013 Instagram and Twitter<\/strong>.<\/p>\n

The prim and perfect pictures you see on Instagram can now be presented on Snapchat from time to time with the new memories function. Which of course will slightly raise the content quality \u201cstandards\u201d for Snapchat over time.<\/p>\n

And with the huge advertising success of some companies on Snapchat, Twitter is becoming less and less relevant for marketers to continue to throw money into. Of course, less revenue = less growth<\/strong>.<\/p>\n

With that said, there\u2019s about to be a huge wave of incoming advertisers onto the Snapchat platform. So prepare to heard about record numbers from Snapchat soon.<\/p>\n

Although it was a small step, Snapchat\u2019s move from being purely in-the-moment has implications. We wouldn\u2019t be surprised if Snapchat released a function that allowed one snap a day to be shared permanently to Facebook.<\/p>\n

Exciting things from Snapchat are coming quickly, but Twitter\u2019s need to stay relevant may cause some game-changing events to unfold in the coming months.<\/p>\n

Image credit: https:\/\/i.ytimg.com\/vi\/HhAw-LC_irI\/maxresdefault.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The last two months of updates significantly changed Snapchat \u2013 What are the effects and where is Snapchat heading? Using old pictures in your story, seeing ads in your content – this doesn\u2019t sound like the description of the Snapchat we know. But it\u2019s the reality users are now experiencing after the last three updates. […]<\/p>\n","protected":false},"author":2,"featured_media":806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1176,1175,1177,1178,1038,1179,1173,93,1174],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-optimization","tag-alternative-social-platforms","tag-bloomberg","tag-future-of-snapchat","tag-in-story-ads","tag-instagram","tag-new-ad-format","tag-snapchat-is-dead","tag-twitter","tag-twitter-handle"],"acf":[],"yoast_head":"\nThe Future of Snapchat After the Updates - Memories, Discovery, and In-Story Ads<\/title>\n<meta name=\"description\" content=\"As usual, the classic over the top posts like \u201cSnapchat is dead\u201d immediately followed these updates, but don\u2019t be fooled, this is nothing less than a huge land grab for the growing giant. 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