{"id":703,"date":"2016-08-25T09:18:55","date_gmt":"2016-08-25T09:18:55","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=703"},"modified":"2020-12-09T13:02:41","modified_gmt":"2020-12-09T13:02:41","slug":"facebook-video-monetization-finally-happening-live-video","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/facebook-video-monetization-finally-happening-live-video.html","title":{"rendered":"Facebook Video Monetization is Finally Happening with Live Video"},"content":{"rendered":"<p>Monetizing videos has always been a downside for Facebook publishers as ad revenue is harder to come by when there are no commercials before your videos. This has led to YouTube\u2019s long-lived monopoly on the majority of premium quality content creators.<\/p>\n<p>But Facebook recently hit YouTube back in two big ways.<\/p>\n<h2>1. Their recent announcement to roll out an in-app hub for watching only Facebook live videos.<\/h2>\n<p>Facebook also tells us that finding live videos will be far easier as it will be added to a front and center location in the app <a title=\"Facebook live videos\" href=\"http:\/\/newsroom.fb.com\/news\/2016\/04\/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">home screen<\/a> itself, as you can see below.<\/p>\n<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-705\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new1.png?resize=481%2C425&#038;ssl=1\" alt=\"Facebook live videos\" width=\"481\" height=\"425\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new1.png?w=481&amp;ssl=1 481w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new1.png?resize=300%2C265&amp;ssl=1 300w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/a><\/div>\n<p>This is a massive shift from randomly finding them in your feed to accessing them easily from anywhere in the app. Needless to say, this will be pushing publishers to create a whole lot more live video content.<\/p>\n<h2>2. Surprise, surprise! Commercials are likely<\/h2>\n<p><a title=\"Facebook live videos update\" href=\"http:\/\/adage.com\/article\/digital\/facebook-testing-mid-roll-video-ads-live-sources\/305274\/?utm_source=Triggermail&amp;utm_medium=email&amp;utm_campaign=Post%20Blast%20%28bii-digital-media%29:%20Instagram%20imitates%20Snapchat%20with%20new%20Stories%20%E2%80%94%C2%A0Facebook%20runs%20its%20first%20live%20video%20ads%C2%A0%E2%80%94%20Google%27s%20new%20ad%20product%20stirs%20a%20storm&amp;utm_term=BII%20List%20DMedia%20ALL\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>coming to Facebook Live Video<\/strong><\/a><strong> Hate it or love it, there\u2019s finally a way for publishers to monetize their videos on Facebook.<\/strong><\/p>\n<p>Facebook has not officially announced this launch, so when this update will be rolled out is still a matter of speculation. However, all signs point to this being implemented in the no-so-distant future as Facebook is clearly moving in this direction.<\/p>\n<p>And with the huge traffic Facebook Live videos will be getting soon, this new ad revenue could mean some serious bucks for publishers \u2013 so there\u2019s almost no downside for premium content creators to move from YouTube to Facebook.<\/p>\n<p>To make matters worse for YouTube, Facebook is adding in a number of other bells and whistles to sweeten the deal for publishers like the following.<\/p>\n<ul>\n<li>Sponsorship from Facebook to broadcast live instead of on their branded websites (select publishers only)<\/li>\n<li>Live video will be highlighted in Facebook Groups<\/li>\n<li>Facebook Events will be able to stream relevant live videos to invitees<\/li>\n<li>You can make videos easier to find with tags relevant to topic or other categories<\/li>\n<li>During-stream filters can help fix lighting problems on the fly<\/li>\n<li>Mass-notification invites can be sent for live videos<\/li>\n<li><a title=\"Facebook Live Map\" href=\"https:\/\/www.facebook.com\/watch\/live\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook\u2019s \u201cLive Map\u201d<\/a> shows where live videos are being streamed<\/li>\n<li>Snapchat-inspired draw tool allows publishers to write on top of their videos<\/li>\n<li>Facebook\u2019s instant <a title=\"Facebook live videos update\" href=\"http:\/\/www.marketingdive.com\/news\/facebook-rolls-out-new-video-metrics\/424444\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">metrics for live videos<\/a> give you an impressive amount of information<\/li>\n<\/ul>\n<p>Facebook Live has been that weird little experiment that users felt disconnected when it was released a few months ago. Even publishers were scared to touch it. But it has matured and is about to reach close to its final form \u2013 which should make some brands very, very afraid.<\/p>\n<h2>How will this affect Snapchat?<\/h2>\n<div class=\"forImgCls\"><a href=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new2-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3877\" src=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new2-1.png?resize=604%2C338&#038;ssl=1\" alt=\"Snapchat\" width=\"604\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new2-1.png?w=741&amp;ssl=1 741w, https:\/\/i0.wp.com\/www.digitalsuccess.us\/blog\/wp-content\/uploads\/2016\/08\/new2-1.png?resize=300%2C168&amp;ssl=1 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/div>\n<p>Although Snapchat has undoubtedly stolen the spotlight from Facebook in terms of app usage, this could easily bring back that stolen attention. This change will make Facebook\u2019s function closer than ever to Snapchat\u2019s function.<\/p>\n<p>I\u2019ve watched tons of video-recorded stories on Snapchat that were only recorded minutes before my viewing. Now, you have a hub on Facebook that essentially does the same thing except with longer videos and a way to interact with the video you\u2019re viewing.<\/p>\n<div class=\"forImgCls\">\n<p><iframe loading=\"lazy\" title=\"Facebook live monetization\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/5eV2scLFT38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>These functionalities are <strong>so close<\/strong> that publishers will ultimately have to choose which one make more sense for them to invest their time into.<\/p>\n<p>And much of that will come down to money. Snapchat already has a decently matured ad-revenue model that creators and publishers are benefiting from every day \u2013 so it will take a few more big moves from Facebook to really change the game. However, we do think it\u2019s possible if they continue this rapid pace they\u2019ve adopted.<\/p>\n<p>Let us know what you think about these changes on our <a title=\"Facebook New updates\" href=\"https:\/\/www.facebook.com\/DigitalSuccessAgency\/?fref=ts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook Page here<\/a>!<\/p>\n<p>Image credit: <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/04\/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook\/\" rel=\"nofollow\">http:\/\/newsroom.fb.com\/news\/2016\/04\/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monetizing videos has always been a downside for Facebook publishers as ad revenue is harder to come by when there are no commercials before your videos. This has led to YouTube\u2019s long-lived monopoly on the majority of premium quality content creators. But Facebook recently hit YouTube back in two big ways. 1. Their recent announcement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1181,1188,1183,1184,1189,1187,1190,1186,1182,1185,1180,647],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-optimization","tag-content-creators","tag-deal-for-publishers","tag-facebook-live-maps","tag-facebook-live-video","tag-facebook-to-broadcast-live","tag-in-app-hub-for-facebook-videos","tag-mass-notification-invites","tag-monetize-publishers","tag-monetize-videos","tag-move-from-youtube-to-facebook","tag-premium-content-creators","tag-snapchat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Video Monetization is Finally Happening with Live Video - Digital Success Blog<\/title>\n<meta name=\"description\" content=\"Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven\u2019t had a way to make money on the platform. That changes today. Read more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalsuccess.us\/blog\/facebook-video-monetization-finally-happening-live-video.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Video Monetization is Finally Happening with Live Video - Digital Success Blog\" \/>\n<meta property=\"og:description\" content=\"Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven\u2019t had a way to make money on the platform. That changes today. 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