{"id":724,"date":"2016-09-30T04:58:40","date_gmt":"2016-09-30T04:58:40","guid":{"rendered":"http:\/\/www.digitalsuccessagency.com\/blog\/?p=724"},"modified":"2023-08-24T12:03:33","modified_gmt":"2023-08-24T12:03:33","slug":"ultimate-crash-course-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalsuccess.us\/blog\/ultimate-crash-course-influencer-marketing.html","title":{"rendered":"The Ultimate Crash Course on Influencer Marketing to bloom your business"},"content":{"rendered":"

Everything you need to know about the growing trend of influencer marketing in minutes<\/p>\n

What \u201cInfluencer\u201d Really Means<\/h2>\n

Influencers are just people on social platforms who have a significant amount of influence<\/em> over other people\u2019s opinions and thoughts. Typically, these people have sizeable followings on their platforms, and are consistently producing content their audience wants.<\/p>\n

Some big name influencers could be Conan O\u2019 Brien, PewdiPie, or Gary Vaynerchuk.<\/p>\n

So of course \u201cinfluencer\u201d + \u201cmarketing\u201d <\/strong>is just brands working with influencers for each other\u2019s mutual benefit.<\/p>\n

Here\u2019s some standard influencer marketing scenarios:<\/p>\n

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  1. A YouTube makeup artist decides to work with a makeup brand in their next video and try out their product in a video tutorial. The influencer then mentions the brand name in the YouTube video and puts a link to a purchase page for that product in the video description.<\/li>\n
  2. A photographer that\u2019s well known for capturing images of beautiful houses gets an offer from an architecture agency to shoot a new house they just constructed – and mention their brand name in the picture\u2019s posting.<\/li>\n
  3. A product reviewer using Snapchat strikes a deal with a brand to \u201cunbox\u201d the product they send to her and capture her initial reaction and thoughts about the product in her Snaps.<\/li>\n<\/ol>\n

    This is by no means an all-encompassing list. Influencers can be just about anyone with a following on a social platform, as long as that following is active. Now for the good stuff\u2026<\/p>\n

    Why Companies use Influencer Marketing<\/h2>\n

    Here\u2019s the deal.<\/p>\n

    In your face, pushy, salesy advertising just doesn\u2019t work very well anymore<\/em>. The plain truth is that the ROI for things like online banner ads has dropped so massively that there is hardly any return anymore. So marketers started looking at what people actually wanted rather than what they thought they wanted.<\/p>\n

    As it turns out, people want authenticity<\/strong>. Creating a real connection with an audience through an influencer has a pretty good ROI \u2013 just about $6.50 per $1 to be exact<\/a>.<\/p>\n

    And we really shouldn\u2019t be too surprised by this. Most people and marketers<\/strong> I know use \u201cAdblock\u201d when they\u2019re online everyday \u2013 which really says something.<\/p>\n

    Besides simple ROI, influencer marketing has a lot more moving parts in it than you might think. It allows brands to:<\/p>\n