⚡ Free · 50-Point AI Audit · 60 Seconds

Website Home Page Grader

See your homepage the way a first-time buyer sees it. Paste your URL and get a brutally honest 50-point teardown — positioning, messaging, conversion, trust, design, SEO, AEO & GEO — plus the leads you're leaving on the table.

🔍 Homepage Grader
POWERED BY AI · gpt-4o
Enter the page you want first-time visitors to judge you on — usually your homepage.
One quick step
Enter your work email so we can send your full report and unlock the grader.
Business email only — consumer addresses (Gmail, Yahoo, etc.) aren't accepted.
What's your monthly marketing budget?
Helps us tailor your report — no wrong answers.
Just getting started (under $1,000)
$1,000 – $5,000 / month
$5,000 – $15,000 / month
$15,000+ / month
What's your role?
So we frame the findings for the right audience.
Owner / Founder / CEO
Marketing Director / VP / CMO
Marketing Manager / Coordinator
Developer / Agency / Consultant
Student / Learning / Research
What's your biggest challenge right now?
We'll prioritize fixes that move this needle.
Traffic comes but doesn't convert
Not sure our message is landing
Not generating enough leads
Not showing up in AI search (ChatGPT, etc.)
Just curious / exploring
Want a sharper revenue picture? (optional)
Skip this and we'll use industry averages. Add your numbers and your projection gets specific to your business.
💡 Two quick numbers = a personalized estimate of the leads & revenue a clearer homepage could unlock. Totally optional.
Tearing down your homepage…
This takes about 60 seconds. Hang tight.
📚
This tool is built for businesses actively investing in growth
No problem — explore our free learning resources to sharpen your homepage on your own.
Explore Free Resources →

A homepage grader that thinks like a first-time buyer

The hardest homepage to evaluate is your own — you fill in the context automatically. New visitors don't get that benefit. The Website Home Page Grader reads your page and scores it across 50 points, so you can finally see it the way a prospect does: is it obvious who you serve, what problem you solve, and why to choose you over the competitor in the next tab?

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Positioning & clarity

Whether a stranger understands who you're for and what you fix — in five seconds, above the fold.

🧲

Conversion & trust

Whether your calls-to-action, proof and social signals actually turn visitors into leads.

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SEO · AEO · GEO

Whether search engines and AI answer engines (ChatGPT, Perplexity, AI Overviews) can understand and recommend you.

Your full teardown in 60 seconds

Enter your URL

Paste the homepage you want first-time visitors to judge you on.

We read & capture your page

The grader pulls your page content and captures a screenshot of what visitors actually see.

50-point analysis

Local checks handle the technical & SEO signals; AI multimodal scoring judges positioning, messaging, design and differentiation.

Your score & grade

A single 0–100 clarity & conversion score, an A–F grade, and the top fixes ranked by impact.

The projection

An estimate of the extra leads and revenue a clearer homepage could produce — the number that matters.

50 points across 10 dimensions

Positioning, messaging and conversion carry the most weight — because that's what actually determines whether a visitor becomes a lead. Technical and SEO matter, but they're the foundation, not the pitch.

Most homepages lose the visitor in the first 5 seconds

5 sec
to communicate what you do
~55%
of visitors leave in under 15s
3x
conversion gap between clear & confusing homepages
70%+
of buyers research on AI before contacting you

If you're filling the gaps on your own homepage, your prospects are filling them differently — or bouncing. The grader makes those gaps impossible to miss.

Homepage grader FAQs

Prefer a human teardown?

Run the free grader first — then book a free 30-minute review where a Digital Success strategist walks through your results and the highest-impact fixes for your business.

Book a Free Homepage Review →