Challenge

After operating in Pittsburgh for the last 8 years and not experiencing growth, they tasked us to find out why their conversions were so low and turn it around.

Solution

With the use of web analytics, we were able to find the traffic leaks and discover why visitors left. To turn things around, we re-designed the website and improved the site navigation structure to be easier to use.

Results:

Solution Breakdown:

  • Improved site navigation enriched the user experience
  • The visual/content redesign reflected the brand better
  • A/B testing and analytics usage to find the problem
  • The more trustworthy brand increased conversions
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