Content marketing has become synonymous with extended inbound marketing, which means a larger part of our online marketing is centered on fresh and engaging content. You can add content to your website for better user engagement as well as for search engine optimization. However, for better outreach, beyond your website visitors, content has to be syndicated in various shapes and formats.
How do people find content over the web? There are only two big sources for content to be discovered i.e. Google (Search engines) and social shares. Or a possible third option could be your subscription to popular content publishing website.
Content found on Google is from various product/service websites as well informative websites such as blogs and forums. Google refines its algorithm every day to emphasize meaningful and engaging content over thin, redundant and obsolete content. It’s imperative for webmasters to analyze the quality of content and try to make it better. Content on social sharing platforms and blogging platforms usually is spread through public sharing and references. Content can be in the form of product review, press release, news item, video or infographic and each format has its own area of influence.
Post ‘Penguin’ update, Google has reprimanded the overuse of anchor text based link building and Search Engine Optimizers have discovered alternative ‘safe’ ways to utilize these tools. We often hear the term called ‘social mention’ or ‘brand mention,’ which means one can have his brand name being talked in circles without getting a link from other domains and looking like spam. Which has two benefits i.e. brand visibility and ranking benefit.
The facts above discuss how content can benefit online businesses.
Your Own Business Blog - You may be saying to yourself, "my potential customers don't read blogs." You might be right but that doesn’t mean they don't stumble upon blog posts when they're researching online? Your potential clients read your blogs to find helpful industry content and blogs make you look like a thought leader in your industry.
Blog/Forums related to your industry - Search for a popular blog in your industry and start guest blogging for it. You’ll be surprised by the impact. Quickly, you will gain credibility and industry recognition, your own traffic will increase, as will your sales and your ability to charge more for what you do because of the association with a larger successful brand. It’s important that you write valuable content, hence this becomes a collaborative exercise between us as a content marketing agency and you as a client, so the blogs or magazines you write for will embody the client’s brand.
Guest Blogging - Guest blogging is a huge advantage for your business. Writing on authoritative and highly popular places can leverage other people’s hard work to build brand awareness. Guest blog posts should be used to educate your reader, not promote yourself. If the topic is relevant to something that you offer, then we encourage you to feature it in your blog, but there is a huge difference between “selling” yourself and offering a solution to their problem. We work with our clients to build content and then reach out to potential guest blogging avenues to explore the publishing opportunities.
Content Push through Social Networking - The social media platforms like Facebook, Twitter, Pinterest, LinkedIn and Google+ help you disseminate your content faster and get you instant eyeballs. Since social signals are key element for the success of your SEO program, it’s imperative to leverage social platforms to get traction.
Other Formats of Content Marketing - Content not necessarily has to be textual. Other content formats such as videos, PDFs, slides, all are good for your content marketing.
Video Sharing - If a picture is worth thousand words, then a short video is worth a million. There are various channels to distribute video content such as YouTube, Dailymotion, Vimeo and Meta Café.
Image Submissions - ust like other categories, image submissions also has various options which include Flickr, Imgur, Twitpic, Photobucket and Panoramio. Moreover, an inventive image with themes and details help grab the user attention, thereby earning backlinks for your brand.
Infographics - Infographics are visual representations of information, data or knowledge intended to present information quickly and clearly. Short content combined with images depict great explanations for products, services or any other topics to the users.