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Redirect Map Builder

Migrating or restructuring a WordPress site? Paste your old and new URLs and get a clean 301 redirect map, auto-matched by slug, with chains flagged, ready for Apache, Nginx, or the Redirection plugin.

Quick answer: a redirect map pairs every old URL with its new destination so link equity and visitors are not lost. Paste old URLs (and new ones), and this tool auto-matches them by slug similarity, flags redirect chains and unmatched URLs, and outputs 301 rules for Apache .htaccess, Nginx, or the WordPress Redirection plugin.
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Build your redirect map

Runs entirely in your browser, nothing is uploaded. Paste old URLs on the left. Either add explicit pairs as old,new on a line, or paste your new URLs on the right and let the tool auto-match by slug.

Who uses this and why

You are migrating or replatforming

New site, new URL structure. A complete 301 map is the single most important SEO safeguard of a migration, this builds it fast and flags the gaps.

You restructured your blog or categories

Changed permalinks or merged categories and now have dozens of dead URLs. Paste old and new, auto-match, and ship clean redirects before rankings drop.

You inherited a messy .htaccess

Redirect chains and loops silently bleed crawl budget and speed. The chain detector shows which redirects hop through other redirects so you can point them straight to the destination.

You want it in the right format

Whether you run Apache, Nginx, or the Redirection plugin, export rules in the exact syntax your stack needs, no hand-editing.

Why a redirect map makes or breaks a migration

When a URL changes, every link, ranking, and bookmark pointing at the old address breaks unless a redirect sends it to the new one. A 301 (permanent) redirect passes the great majority of that page's ranking signals to the new URL and takes visitors there seamlessly. Skip it and you get a wave of 404s, lost rankings, and a traffic drop that can take months to recover, the classic post-migration crash. A redirect map is simply the complete list of old-to-new pairs, built before launch so nothing is missed.

Chains, loops, and the mistakes that cost you

Two subtle errors undo good intentions. A redirect chain is when A points to B, but B is itself redirected to C, so users and crawlers make two hops; chains waste crawl budget, slow the page, and dilute signals. A loop (A to B, B back to A) breaks the page entirely. This tool flags both by checking whether any destination is itself an old URL in your map, so you can point chained redirects straight to the final URL. The other classic mistake is redirecting everything to the homepage instead of the most relevant page, which Google often treats as a soft 404, map each URL to its true equivalent instead.

The map is half the job

Generating the pairs is quick. Executing a migration without losing traffic, crawling the old site so no URL is missed, mapping every template and edge case, deploying redirects safely, and monitoring for errors and ranking shifts afterward, is a controlled project. Most post-migration crashes come from an incomplete map or an untested deploy, not from a wrong tool.

Digital Success plans and executes WordPress migrations and replatforms with full redirect mapping and monitoring. Let us protect your traffic through the move.

Frequently asked questions

What is a redirect map?
It is the complete list pairing every old URL on your site with the new URL it should point to, used to set up 301 redirects during a migration or restructure so rankings and visitors are not lost. This tool builds one from your old and new URLs and exports it in your server's format.
Is this redirect generator free?
Yes, free with no login, and it runs entirely in your browser so nothing is uploaded. Paste your URLs and export Apache, Nginx, or WordPress Redirection plugin rules.
What is the difference between a 301 and a 302 redirect?
A 301 is permanent and passes the large majority of ranking signals to the new URL, use it for migrations and restructures. A 302 is temporary and is for short-lived cases like A/B tests or maintenance. For SEO-critical moves you almost always want 301, which is what this tool generates.
How does the auto-matching work?
When you paste new URLs, the tool compares each old URL's slug to every new URL by shared word tokens and pairs the closest match above a similarity threshold. Anything below the threshold is flagged UNMATCHED so you can pair it manually as old,new. Always review the matches before deploying.
What are redirect chains and why do they matter?
A chain is when a redirect points to a URL that is itself redirected, forcing multiple hops that waste crawl budget, slow the page, and dilute signals. This tool flags chains so you can point them directly to the final destination.
Can Digital Success handle my migration?
Yes. Digital Success plans and executes WordPress migrations with complete redirect mapping, safe deployment, and post-launch monitoring so you do not lose traffic. Get in touch for a migration review.

This tool provides general, illustrative guidance for planning and does not guarantee results. The checklist is shown above so you can verify each item yourself. Last reviewed September 2026 by the Digital Success web & SEO team.

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