Add a row per channel with its spend, conversions and revenue for the period. Leave rows blank to skip them. Everything is calculated in your browser.
| Channel | Spend ($) | Conversions | Revenue ($) |
|---|
What you get
One report that answers the only question leadership really asks: is our paid media making money? Enter what each channel spent and produced and the builder rolls it into your blended ROAS and cost per conversion, a clean per-channel breakdown showing each platform's share of spend and revenue and its own efficiency, a ranking from best to worst, and a written executive summary you can paste straight into an email or a slide. If you add your margin, it carries the numbers all the way to profit.
How it works
- Add a row for each channel, Google, Meta, Amazon, LinkedIn, whatever you run, with its spend, conversions and revenue.
- Add your gross margin if you want a profit view.
- Build the report to see blended and per-channel numbers.
- Copy the executive summary, or save the scorecard as an image.
Why blended beats platform numbers
Every ad platform is graded on its own homework. Google claims the conversion, Meta claims the same conversion, Amazon claims it too, so if you add up each platform's reported ROAS you get a number that looks great and is quietly fiction. The honest figure is blended: total revenue over total spend, from one source of truth. That is the number a report to a CEO or a CFO should lead with, because it is the one that reflects whether the whole paid-media effort is actually profitable. This builder puts that number front and centre, then shows the per-channel detail underneath so you can see where to move budget, all without a paid reporting platform.
Frequently asked questions
What is blended ROAS?
Why not use each platform's own numbers?
What should a good PPC report show?
Can I include Amazon, LinkedIn or TikTok?
Is it free?
Does it store my data?
Further reading from Digital Success
- What to expect from a PPC management service: deliverables, reporting, ROI
- Why you need a PPC agency and what it can do for your business
- 7 US PPC agencies to consider in 2026 (and how to choose)
- Google Ads: the ultimate guide to PPC marketing
Want this report every month, automatically?
We build cross-channel reporting that ties every dollar to profit, and we act on it. Digital Success manages and reports paid media for US businesses so you always know what is working. Talk to a specialist.
Talk to a PPC SpecialistPrefer proof first? See our case studies or our PPC management service.