How it works
The toolkit
Free to use. Tools marked coming soon are on the way, the audit grader is live now.
Benchmark your Google Ads against your industry and see exactly how much money is leaking every month.
Open tool →2ROAS & Profit CalculatorTurn spend, revenue and margin into true ROAS, break-even ROAS and real profit, not vanity numbers.
Open tool →3Wasted Spend & Negative Keyword FinderPaste your search terms and instantly see the wasted spend, with a ready-to-use negative keyword list.
Open tool →4PPC Budget & CPC PlannerPlan the budget you need to hit a lead or sales goal, or the results a budget will buy.
Open tool →5Performance Max AuditFind out where Performance Max is wasting budget and cannibalizing your brand, and how to rein it in.
Open tool →6Google Ads Benchmark LookupSee the average CPC, CTR, conversion rate and cost per lead for your industry, and how you compare.
Open tool →7Quality Score DiagnoserSee what a low Quality Score is really costing you in CPC, and the fastest way to lift it.
Open tool →8Conversion Tracking & GA4 Health CheckerCheck whether your conversions and GA4 are set up right, before you trust a single number.
Open tool →9PPC Landing Page Conversion AuditorScore the page your ads point to on the things that actually decide whether clicks convert.
Open tool →10RSA Ad Copy Generator & GraderGenerate and grade responsive search ads that Google rewards and people actually click.
Open tool →11Amazon PPC & ACoS CalculatorWork out your true ACoS, break-even ACoS and profitable bids for Amazon Sponsored Products.
Open tool →12Meta Ads ROI & CBO PlannerModel your Meta results and plan a smart budget split before you spend a dollar.
Open tool →13Cross-Channel PPC Report BuilderRoll Google, Meta and Amazon into one clean, profit-first report your boss will actually read.
Open tool →14Click Fraud & Invalid Traffic EstimatorEstimate how much of your budget is going to fraudulent and invalid clicks, and how to stop it.
Open tool →15Bid Strategy AdvisorGet a straight answer on which bidding strategy to use and what target to set.
Open tool →16Auction Insights Competitor AnalyzerTurn your Auction Insights export into a clear read on who is beating you and where to push.
Open tool →17LTV / CAC & Payback CalculatorSee your real customer acquisition cost, LTV-to-CAC and payback, and the most you can afford to pay per lead.
Open tool →18PPC Management Fee EstimatorSee what fair PPC management should cost so you know whether you are overpaying.
Open tool →19Keyword Match-Type & Structure PlannerPlan a keyword and campaign structure built for how Google Ads actually works in 2026.
Open tool →20AI Search (AEO) Paid Readiness CheckerSee how ready you are for a world where buyers ask AI, not Google, and where paid fits in.
Open tool →Would you rather we just handled it?
Digital Success manages paid media for US businesses and turns wasted spend into pipeline. Talk to a specialist for a free, no-pressure review of your account.
Talk to a PPC SpecialistPrefer proof first? See our case studies or our PPC management service.