Free PPC & paid-media tools

Stop guessing where your ad budget goes

A free toolkit for anyone running or buying paid ads: grade your Google Ads, find the wasted spend, measure true ROAS, plan budgets, and fix what is quietly costing you, built by the Digital Success paid-media team.

New here? Start with the PPC Audit & Google Ads Grader. Enter a few numbers and it shows you your grade, how you compare to your industry, and the money on the table, in about two minutes.

How it works

1Pick a tool for the question on your mind, from wasted spend to ROAS to what a fair agency fee looks like.
2Enter a few real numbers or answers. Everything runs in your browser, with nothing to install or connect.
3Get a clear answer and a plan, and when you want it handled, talk to a specialist.

The toolkit

Free to use. Tools marked coming soon are on the way, the audit grader is live now.

1PPC Audit & Google Ads Grader

Benchmark your Google Ads against your industry and see exactly how much money is leaking every month.

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2ROAS & Profit Calculator

Turn spend, revenue and margin into true ROAS, break-even ROAS and real profit, not vanity numbers.

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3Wasted Spend & Negative Keyword Finder

Paste your search terms and instantly see the wasted spend, with a ready-to-use negative keyword list.

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4PPC Budget & CPC Planner

Plan the budget you need to hit a lead or sales goal, or the results a budget will buy.

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5Performance Max Audit

Find out where Performance Max is wasting budget and cannibalizing your brand, and how to rein it in.

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6Google Ads Benchmark Lookup

See the average CPC, CTR, conversion rate and cost per lead for your industry, and how you compare.

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7Quality Score Diagnoser

See what a low Quality Score is really costing you in CPC, and the fastest way to lift it.

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8Conversion Tracking & GA4 Health Checker

Check whether your conversions and GA4 are set up right, before you trust a single number.

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9PPC Landing Page Conversion Auditor

Score the page your ads point to on the things that actually decide whether clicks convert.

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10RSA Ad Copy Generator & Grader

Generate and grade responsive search ads that Google rewards and people actually click.

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11Amazon PPC & ACoS Calculator

Work out your true ACoS, break-even ACoS and profitable bids for Amazon Sponsored Products.

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12Meta Ads ROI & CBO Planner

Model your Meta results and plan a smart budget split before you spend a dollar.

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13Cross-Channel PPC Report Builder

Roll Google, Meta and Amazon into one clean, profit-first report your boss will actually read.

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14Click Fraud & Invalid Traffic Estimator

Estimate how much of your budget is going to fraudulent and invalid clicks, and how to stop it.

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15Bid Strategy Advisor

Get a straight answer on which bidding strategy to use and what target to set.

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16Auction Insights Competitor Analyzer

Turn your Auction Insights export into a clear read on who is beating you and where to push.

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17LTV / CAC & Payback Calculator

See your real customer acquisition cost, LTV-to-CAC and payback, and the most you can afford to pay per lead.

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18PPC Management Fee Estimator

See what fair PPC management should cost so you know whether you are overpaying.

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19Keyword Match-Type & Structure Planner

Plan a keyword and campaign structure built for how Google Ads actually works in 2026.

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20AI Search (AEO) Paid Readiness Checker

See how ready you are for a world where buyers ask AI, not Google, and where paid fits in.

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Would you rather we just handled it?

Digital Success manages paid media for US businesses and turns wasted spend into pipeline. Talk to a specialist for a free, no-pressure review of your account.

Talk to a PPC SpecialistPrefer proof first? See our case studies or our PPC management service.