AnythingCloud lacked a good website and marketing plan or a marketing department at all. Since it was led by a group of professionals adept at technology and sales, marketing got pushed down the priority list. The client wanted a seriously creative agency to understand their business and become their extended marketing unit.
We invested the initial effort to understand the specific challenges that AnythingCloud faced and focused on a complete assessment of their business goals, website usability issues, competitors and their digital marketing approach. This assessment helped our design team to create a highly-responsive, search engine & user-friendly website. The Digital Success digital marketing experts then created a detailed plan with marketing goals and digital marketing initiatives clearly prioritized. We provided PPC, SEO, content optimization, social media marketing, website revamp and maintenance, and dashboard to the client.
Integrated Digital Marketing approach
Complete website design and maintenance
Various formats of Content Marketing to reinforce AnythingCloud’s service focus
Social Media Marketing plan to establish the social identity of the business
Paid and owned media efforts to generate web leads
Newsletter and email marketing campaigns to leverage existing clients and leads