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PPC aka Google AdWords

Got a brand new website and need a way to instantly get your site on search results pages? Or has your site been around for a while but still hasn’t received any love from Google? Or is the hottest season for sales in your company just around the corner, but you don’t know the quickest path to success?

One way to achieve that is through SEO, but the time SEO requires to get ranks organically onto search result pages is not something the impatient would love. SEO may also not be suitable for a campaign running short on time or businesses that have time bound advertising needs.

If you have a marketing objective that requires immediate visibility, then Google AdWords™ PPC is your best bet.

It is the quickest way to put your website in front of your audience via Google Search and Display Networks.

Since its launch in 2002, Google AdWords™ has grown into the largest advertising platform on the Internet. With over 80 percent of all searches done on Google, it provides a huge base of potential buyers for your product or services.

Advantage of Google AdWords™

  • It can be instantly setup - In less than 24 hours* you can get started with a Google AdWords PPC campaign and see ads showing for the keywords most important to you
  • PPC campaigns allow you to advertise your website to users who are searching for words related to your business; making such campaigns highly targeted ones
  • Cost effective, as you only have to pay when someone clicks on your ad
  • Extreme measurability - A vast database of intelligence is made available with an AdWords campaign that can be utilized to fine tune and ensure highest ROI

How We Enhanced the Online Identity of an MSP Business and Boosts its Lead Generation through Our Expert Pay Per Click (PPC) Services?

One of our Missouri-based client struggled with establishing a powerful online identity and generating qualified web leads due to a lack of a cohesive digital marketing strategy. Our digital marketing agency provided targeted solutions to address their challenges.

Through an integrated Paid marketing campaign, our client successfully improved their online identity and lead generation within 6 month. Our efforts in optimizing the paid search campaign, implementing marketing automation, utilizing custom landing pages, and targeted PPC services led to significant improvements in performance and a stronger online presence for the client business.

Metrix Baseline After 6 Months
CPA $125 $90
Clicks 10,000 15,000
Conversion 500 800
CPC $1.50 $1.00

Results

  • Improvement: 28% decrease in CPA
  • Improvement: 50% increase in clicks
  • Improvement: 60% increase in conversions
  • Improvement: 33% decrease in CPC

Challenges

  • Poor Campaign structure
  • Setting up proper conversion tracking
  • Ad targeting effectiveness
  • Ad testing and optimization
  • Irrelevant keywords

Top Keywords

  • Managed IT services
  • IT support services
  • Network security solutions
  • Cloud computing services
  • Data backup and recovery services
  • Cybersecurity solutions
  • Remote monitoring and management
  • IT help desk support
  • Disaster recovery services
  • VoIP solutions

How we can help with Google AdWords™

pay per click campaign Setup and management steps

Setup a new campaign
from scratch

pay per click campaign Restructure and management help

Restructure or optimize
any existing campaign

Expert google adwords management services

Manage your campaign and
help you buy more leads with
less on your any existing
accounts

No matter how much you are spending currently, chances are that your campaign is not buying you the maximum it could get
due to wasteful spending or un-optimized campaigns.

Our team of Certified Google AdWords Professionals can help you eliminate wasteful spend and drive higher-quality traffic to
your site at a lower cost, thus maximizing ROI.

WHOA, Isn’t it a DIY thing?

Sure, if you have a small scale campaign it’s possible to set it up with little understanding of Adwords. But AdWords management is an evolving and demanding skillset that requires experience to ensure no waste is being created. Even a small error in setting up – it could be the selection of keywords, exclusion of negatives, wrong ad copy, or perhaps a wrongly targeted landing page - can quickly burn through your budget and drastically drop the ROI of your campaign.

How Digital Success can make a difference?

  • Certified Team of Adwords professionals to set up your campaign after understanding your business in depth, thus allowing them to create a powerful, custom campaign
  • We use the best, proven and most dynamic industry practices
  • We will ensure conversion optimization by recommending and implementing changes by using: landing page optimization, call tracking to refine targeting, keywords, banners, and ad copy
  • Weekly or Monthly Dashboard reporting with easy to understand insights

bing

An emerging player in Internet advertising, Microsoft’s Bing, launched in 2006 is also one of the big players and is gaining steadily
an impressive share of the search market worldwide.

Bing offers its advertising services via Bind Ads, which is an interface similar to Google AdWords™ but for Bing.

Why Bing

With people searching Bing 3.3 billion times per month, there are plenty of untapped PPC opportunities within those searches.
This forms an Additional revenue stream that your competitors likely haven’t capitalized on.

Because there is less competition, the opposite of Google’s platform, there is a greater chance of ads appearing at a lower cost with more clicks.

What’s common and included in our Google AdWords™ or
Bind Ads offerings

  • Keyword Discovery and Selection
  • Ad Text Creation
  • Help with Optimizing Landing Pages
  • Conversion Tracking
  • Call Tracking
  • Ad Submission
  • PPC Monitoring
  • PPC Cost Management
  • Campaign Improvement Modification
  • Competitive Research

Still unsure? Contact our sales team for more details at here

Pay Per Click Marketing Agency FAQs

PPC marketing is a form of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It involves bidding on keywords that are relevant to your target audience and displaying ads in search engine results pages (SERPs) or on social media platforms.

Our agency offers a range of PPC management services, including keyword research, ad creation and optimization, campaign management, landing page optimization, and conversion tracking. We work with clients to develop a customized strategy that fits their specific needs and goals.

We use a variety of metrics to measure the success of our PPC campaigns, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). We work with clients to establish specific goals and KPIs (key performance indicators) to track progress and ensure that we are meeting their objectives.

PPC campaigns can produce immediate results, with ads appearing in search engine results pages (SERPs) or on social media platforms as soon as they are launched. However, it typically takes several weeks or months to optimize campaigns for maximum performance and see significant growth.

We run PPC campaigns on a variety of platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads. We work with clients to determine which platforms are most appropriate for their target audience and marketing goals.

We use a data-driven approach to PPC campaign management, continually analyzing and optimizing campaigns for maximum performance. We conduct extensive keyword research, develop targeted ads, and test different ad formats and messaging to continually improve our clients' results.

Pay per click (PPC) marketing is an online advertising model where advertisers pay a fee each time their ad is clicked. It typically involves bidding on keywords relevant to the target audience. When a user searches for those keywords, the ads appear in search engine results or on websites. Advertisers only pay when their ad is clicked, directing the user to their website or landing page. PPC campaigns can be managed through platforms like Google Ads, allowing advertisers to set budgets, create ad copy, and track performance metrics.

Pay per click (PPC) marketing agency offers several benefits, including:

  • Immediate visibility: Ads can appear instantly in search results, generating immediate visibility and potential website traffic.
  • Targeted audience reach: PPC services allows precise targeting based on keywords, demographics, location, and other factors, ensuring ads reach the right audience.
  • Cost control: Advertisers have control over budget allocation, bidding strategies, and can set maximum costs per click, allowing for effective cost management.
  • Measurable results: PPC platforms provide detailed analytics and performance metrics, allowing advertisers to track and measure the effectiveness of their campaigns.
  • Flexibility and customization: Campaigns can be adjusted in real-time, allowing for quick optimization, testing of ad copy, landing pages, and targeting strategies.
  • Brand exposure: Even if users don't click on the ads, they can still see them, contributing to brand awareness and recognition.
  • High ROI potential: With effective campaign management, PPC can deliver a strong return on investment (ROI) by driving qualified traffic, leads, and conversions.
  • Competitive advantage: PPC allows smaller businesses to compete with larger competitors by targeting niche markets and optimizing campaigns for specific objectives.
  • Integration with other marketing channels: PPC can complement and integrate with other digital marketing channels, enhancing overall marketing efforts.
  • Scalability: PPC campaigns can be scaled up or down based on budget, business goals, and market conditions, providing flexibility for growth and optimization.

The cost of a pay per click (PPC) agency varies depending on factors such as the agency's expertise, services provided, and the scope of the PPC campaign. Pricing models can include a percentage of ad spend, flat monthly fees, or performance-based pricing. It's best to request proposals from different agencies to compare costs and services. At Digital Success, we offer customized pricing options for our PPC advertising services as per your business needs.

Yes, pay per click (PPC) services can be profitable when implemented effectively. By targeting the right audience, optimizing campaigns, and monitoring performance, businesses can generate high-quality traffic, leads, and conversions. PPC offers a measurable return on investment (ROI), allowing advertisers to track and analyze campaign performance. However, profitability depends on factors such as campaign strategy, budget management, keyword selection, ad quality, landing page optimization, and overall market conditions. Effective planning, continuous optimization, and monitoring are essential for maximizing profitability in PPC advertising.

The choice between pay per click (PPC) and search engine optimization (SEO) depends on various factors and business goals.

PPC offers immediate visibility and control over ad placement, targeting, and budget. It provides quick results but requires ongoing investment as long as you want the ads to run. PPC is ideal for short-term campaigns, specific promotions, or businesses looking for instant traffic and lead generation.

On the other hand, SEO focuses on organic search rankings and long-term visibility. It involves optimizing website content, technical elements, and acquiring quality backlinks. SEO requires time and effort to see results, but once achieved, organic traffic can be sustainable and cost-effective.

In summary, PPC is advantageous for immediate visibility and control, while SEO provides long-term organic visibility and potential cost savings. Many businesses leverage both PPC and SEO to maximize their online presence and achieve comprehensive marketing strategies.

To find a good PPC marketing agency:

  • Define goals.
  • Research and shortlist experienced agencies.
  • Assess expertise in PPC advertising.
  • Check relevant certifications.
  • Evaluate transparency in reporting and communication.
  • Consider industry experience.
  • Request detailed proposals and compare.
  • Assess communication and collaboration.
  • Request client references.
  • Review contract terms and services provided.

Take your time, ask questions, and choose a PPC marketing agency that aligns with your goals.

Google AdWords and Bind Ads Marketing

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