It is a method of reaching potential customers the moment they are looking to buy. Programmatic can reach a highly targeted audience wherever they are.
Its versatility allows marketers to target competitor’s customers, target fenced geographical areas, use company data to stay top of mind with past customers, and much more.
Reach potential or existing customers with digital targeted advertising, blend of tactics to target potential customers at the right digital touch point.
What can you do with Programmatic?
How do you know if someone intends to buy? Their online behavior tells you everything online, you can reach them wherever they are, phone, desktop, or tablet.
It doesn’t make sense to work hard getting people to go to your site when 98% of
them leave without doing anything. Site retargeting reconnects your brand with
those who’ve left, and maximizes total investment.
98% of website traffic leaves without taking action
The average click through rate for a retargeting ad is 10x higher than average ads
Website visitors who see your display ads are 70% more likely to convert on your website
Do you know who your target audience is? Hyper focus on who they are and reach
them on any device.
Contextual targeting finds prospects who are consuming content related to what you offer, all
internet. Conquer your competitors by using their brand name as a keyword in your campaign and show your ads on sites using that competitor’s brand name.
Target sites that contain a keyword that you
designate as relevant to your product/service
Target users viewing content that is categorized
as relevant to what you have to offer
Geotargeting delivers highly targeted messages that are customized based on
identity and behavioral profiles layered onto a specific geographic area, down to
the ZIP code level. This type of targeting is especially useful for branding.
Engaging display ads can reach 99.9% of the internet’s available advertising territory.
Our mobile technology uses geo-fencing with conversion zones to optimize traffic, as well as mobile exchanges like MoPub and Millenial Media to get the best reach.
We supports pre-roll, mid-roll, in-banner video, and can deliver across in-app, mobile web, and desktop browser inventory types.
Access to more than 350 exchanges, networks, and publishers
We provide the most extensive and transparent reporting available.
There are two major components involved in the working of Programmatic ads, One is the Publisher( website owners with digital space), and the second is the Advertiser (who wants to buy ad space).
The process starts When the user enters a website, The website owner or the Publisher puts the ad space up for auction, Advertisers offer bids for the ad space, the highest bidder wins the auction, and the ad is served by the advertiser who won the auction on the Publisher's website, and hopefully, users clicks on the ad and converts.
Programmatic Advertising uses various predefined algorithms that perform the sale and placement of ads in a fraction of a second.
Real-Time Bidding or RTB is one type of programmatic advertising which involves static auctions for online ad space and the purchase of thousands of impressions.
Programmatic Direct: With programmatic direct, advertisers have guaranteed ad space on specific publisher sites or specific websites.
Programmatic advertising provides a wide range of benefits that were unimaginable just five years ago.
Some of the key advantages of programmatic advertising are reaching to specific and relevant target audience, real-time ad access, Lookalike & interest-based targeting, Real-time reporting & data insight.
Programmatic advertising works on the Cost Per Impression Model, the cost is calculated per 1000 ad impressions that appear on a website. Programmatic Advertising costs somewhere between $0.50 and $2.
Note: The cost of programmatic advertising depends on multiple factors and parameters.
Programmatic advertising is increasing year after year, and the remarkable growth extends beyond display ads to native advertising, mobile advertising and video advertising.
According to research, By 2023, programmatic video advertising spend in the US is forecast to reach around 75 billion dollars.
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