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You can have the most beautiful website built but without any type of marketing, no one will know that your website exists. In other words, you could have the most intriguing website around, but what is the sense in having it if no one will know about it? It is the same idea as you are finding the best outfit that looks stunning on you after having a makeover. However, if you are in the middle of a deserted island, who will know about how gorgeous you are? Let alone your existence. That would be a lot of time and effort wasted if no one will know about how gorgeous you are.
This is why every small business must have not only a stunning website that is extremely user-friendly with a low-bounce rate, but each business needs to make it known so that there is an increase as time goes on of targeted traffic on the website which means that there will be a lot more leads as a result. And that means many of those leads will end up converting to sales.
In order for that to happen, every small business needs to have a digital marketing plan in order to make that happen. And, that is where we at Digital Success come in. Digital Success offers small businesses powerful digital marketing solutions which will help them gain targeted traffic that is ongoing on their websites, which will, in the end, turn into leads, and then that means a large portion of the leads will turn into conversions. And that means that the small businesses that we are helping will have plenty of new clients and customers because they used our digital marketing services. The services we offer are:
It is a known fact that people rely on search engines such as Google and Bing to get what they are looking for in general, whereas back in the old days, people relied on the yellow pages to find the listing of businesses. With that said, people are searching for businesses on search engines, and the first one they see come up high up are the ones they will likely contact. This is how SEO will help the website of your business rank high on the search engines so that it is the first one to be seen in your niche.
That means with proper SEO which we at Digital Success offer, your competitor's websites will fall lower in the rankings. The way SEO works is that a code that is search-friendly is added to your website in addition to other whitehat tactics that are used to push your website rankings up high on Google and Bing. However, bear in mind that the more competitive the niche, the longer it will take for your website will rank high. However, our company will help no matter what.
It is a known fact that billions of people worldwide are on social media networks such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and so on. And, your potential clients and customers are on social media as well. Every business needs to have a social media marketing strategy put in place, and that is how we at Digital Success can help you as well. The three main purposes of a social media marketing strategy serve are:
Increases Trust - The first thing that customers and clients do when they learn more about the products or services you offer, and at the same time evaluate, they go on social media. They rely on social media when it comes to gaining the reassurance of the credibility of your business, as well as authenticity. If there is nothing about your business found on social media, then that means money on the table is lost and those clients or customers would be going to your competitors instead.
Increases Awareness For The Brand - Social media gives business owners the opportunity to communicate with their potential clients or customers as well as their existing ones. Because of the engagement online being so visible, that helps create awareness for your brand.
Helps With SEO Boosting - Another excellent thing about social media marketing is that the constant activity on the social media platforms actually helps with improving search engine rankings for your website.
If you have a brand new website, or if you have a website that has been around but is not ranked by Google, you can have it noticed immediately. Or if you have an irresistible offer that you need to announce but you are not sure how to do that, then there is a solution. And the digital marketing staff at Digital Success will help you find that solution which is pay per click or PPC advertising.
Yes, SEO is meant to help rank your website high on search engines. However, it takes too long for the results to be achieved. And the perfect shortcut to SEO is PPC. For companies that need to be visible right away need to rely on Google AdWords™ PPC in order to help them achieve that type of visibility.
Google AdWords™ PPC is the fastest way that your website will be shown not only through Google searches but through Display Networks. That means you are going to reach your audience quite fast this way. And, you will want us at Digital Success to help you achieve the best results while we launch a highly successful PPC campaign for you.
Setup is instantaneous which means you can get started with a Google AdWords PPC campaign within 24 hours so you will be able to see the ads that show the most important keywords. Another reason to stick to PPC is that you can have your website advertised with a running campaign by allowing your website to show up whenever a user types in a keyword into the Google search bar.
PPC ads are also highly effective because you only pay whenever someone clicks on your ad, and we perfect PPC campaigns so well that the ROI is at its highest.
Can you imagine reaching out to a potential client or customer when they are ready to buy? Can you also imagine the ability to only reach out to a targeted audience while excluding all of the other noise that will not be helpful to you? That is what Programmatic Advertising is, and the staff Digital Success will make that work for your business!
With Programmatic Advertising there is the ability to strictly market to the customers and clients of competitors that are in a particular geographic area or areas. And we use company data to know who these customers and clients are!
What is content marketing? What it means is that a business is sharing valuable and engaging content all over the web that attracts potential clients and customers through different methods which include:
And when you are working with Digital Success, you are guaranteed to be in good hands as you will be given the best type of content marketing strategy that will work best for you and your industry.
Are you concerned about your website not being up to par? Then give us a call at Digital Success and we will test your website to make sure it is functioning properly. And if not, we will evaluate it to see if it needs:
And you will only pay for the time that has been spent on maintaining and fixing your website! There are no hidden fees or charges.
Digital Success is here for your digital marketing needs and contact us today to schedule your free consultation!
Digital success is a digital marketing agency offering a range of services tailored to your needs, from SEO to social media management, ensuring a comprehensive marketing strategy. Our team of experts can deliver innovative and effective campaigns to boost your brand visibility, increase your online presence, and facilitate growth in your customer base and revenue.
As a multi-disciplinary digital marketing agency based in Dallas, we offer small businesses powerful digital marketing solutions which will help them gain targeted traffic, which will turn into qualified leads.
We provide measurable results, giving you insights into what works. At Digital Success we will not just offer services but will also be a strategic partner in your growth.
Working with a small business marketing agency offers numerous benefits. You not only gain access to a team of professionals with expertise in various marketing fields but also an outside perspective and innovative ideas for your business.
Agencies typically have access to premium marketing tools and platforms, maximizing your campaigns' effectiveness. They also track and analyze your marketing data to provide clear, actionable insights.
Finally, it allows you to focus more on running your business, while they handle your marketing needs.
Working with a small business marketing agency provides expertise across various marketing areas like SEO, content creation, and social media, enhancing your marketing strategy without needing in-house specialists.
They can offer innovative solutions and an outside perspective on your business. Access to advanced marketing tools maximizes your campaign effectiveness. They also provide insightful data analysis, allowing for clear, actionable insights.
This partnership lets you focus on your core business operations while they efficiently manage your marketing needs, driving brand visibility, online presence, and customer growth.
To choose the right digital marketing company for your small business, consider these key factors.
Firstly, assess the agency's experience and track record with similar businesses. Look for expertise in your industry and the specific services you need, like social media management or SEO. Check client testimonials and case studies for insights into their results.
Secondly, ensure the agency aligns with your budget and offers transparent pricing. Communication and responsiveness are vital, so gauge their availability and willingness to understand your goals.
Finally, opt for an agency that values collaboration and offers a customized strategy tailored to your business needs, ensuring a successful partnership for your digital marketing endeavours.
Taking into account these factors and carrying out detailed research enables you to identify the perfect small business marketing agency. Such an agency can spur your business's growth and success in the digital realm.
The most important metrics to track for small business marketing include:
This estimates the total revenue you can expect from a customer over the duration of their relationship with your business.
MoreOpen rates and click-through rates can gauge the effectiveness of your email campaigns.
These measures how much it costs to acquire a new customer, including marketing expenses, campaign costs, and agency fees.
This provides insight into how many people are visiting your website and how they're finding it, indicating the effectiveness of your SEO, PPC, social media, and other strategies.
This measures the percentage of website visitors or leads who perform desired actions (e.g., making a purchase, signing up for a newsletter), helping assess the effectiveness of your marketing and sales funnels.
Likes, shares, comments, and followers indicate brand engagement and audience interest.
Measuring the Return on Investment (ROI) of small business marketing is also crucial.
To calculate ROI, track the financial investment spent on marketing activities, including advertising costs, campaign expenses, and agency fees.
Monitor performance metrics relevant to your goals, such as website traffic, lead generation, and customer acquisition. Then, calculate the revenue generated directly from marketing efforts and attribute it to specific campaigns or channels.
The ROI is the revenue gained, minus the total marketing expenses, divided by the total marketing expenses, then multiplied by 100 to get a percentage. Regular reviews and adjustments of these metrics can improve ROI over time. This approach considers both the short-term and long-term impacts of marketing efforts on business growth and profitability.
In 2023, small businesses are grappling with several challenges that impact their growth and sustainability.
Firstly, the ongoing financial crisis continues to create uncertainty, making it difficult for small businesses to access capital and invest in their expansion.
Secondly, the ever-worsening effects of climate change pose significant obstacles, leading to disruptions in supply chains, rising operational costs, and the need to adapt to environmentally friendly practices.
Additionally, technological advancements and the need to stay competitive in the digital landscape present hurdles for some small businesses, especially those struggling to keep up with rapidly evolving trends.
Moreover, the shortage of skilled labor and talent further adds to their struggles, making it challenging to find and retain qualified employees. These multifaceted issues collectively contribute to the hurdles faced by small businesses in 2023.
Marketing costs for small businesses vary depending on the strategies implemented. Expenses can include website development, SEO services, social media advertising, email marketing, content creation, and hiring marketing agencies or staff. The costs can range from a few hundred to several thousand dollars per month, based on the scope and scale of marketing activities.
To stay abreast of small business marketing trends, partner with a digital marketing agency experienced in this niche. They can offer insights into current trends and best practices. Supplement this by subscribing to industry blogs, newsletters, and podcasts.
Participate in online forums and attend marketing-focused webinars and conferences. Also, follow key marketing influencers on social media for real-time updates. This blend of professional guidance, self-learning, and networking ensures your small business stays updated in the dynamic marketing environment.
Many small businesses start marketing without a well-defined strategy, leading to scattered efforts and wasted resources.
Not having an optimized website or active social media accounts can make a business virtually invisible in today's digital world.
Not tracking or misinterpreting marketing metrics can cause businesses to miss opportunities for improvement and growth.
MoreOpen rates and click-through rates can gauge the effectiveness of your email campaigns.
Undervaluing marketing and viewing it as an unnecessary expense, rather than an investment, often results in missed opportunities for customer acquisition and brand building.
Small business marketing involves strategic activities to promote products/services to the target audience. In the fast-paced digital world, small businesses encounter growing hurdles in effectively marketing their offerings.
Luckily, cutting-edge AI tools emerge as a transformative remedy. By harnessing the might of artificial intelligence, small businesses can now revolutionize their marketing strategies.
In the modern, technology-centric era, it's crucial for marketers to comprehend artificial intelligence if they aim to outperform their rivals and orchestrate triumphant campaigns for their business.
A recent Gartner study revealed that 79% of Corporate Strategists See AI and Analytics as Critical to Their Success Over the Next Two Years At Digital Success, we understand how AI can unlock the potential for small business and we use the below mentioned advanced AI tools to assist small businesses optimize their marketing efforts.
AI tools can also help create and curate content. For example, some AI algorithms can generate blog post ideas, social media posts, and even written content. Furthermore, AI can curate personalized content for users based on their past interactions, which can significantly improve engagement rates.
AI tools can analyze search engine algorithms to provide insights into SEO and SEM strategies. They can suggest the most effective keywords, monitor competitors, identify backlink opportunities, and even predict changes in search engine algorithms. This can help small businesses improve their search engine rankings and get more visibility online.
AI-powered chatbots can handle customer service tasks 24/7, answering common questions, helping customers navigate the website, or even guiding them through a purchase. This not only improves customer experience by offering immediate responses but also allows the business to allocate human resources to more complex tasks.