Remarketing gives you the ability to target the visitors who have left your website with an ad. When someone goes to your website, doesn’t buy anything, and leaves they’re usually gone forever. Remarketing ads changes that by allowing you to win back their business and remind them of your benefits. They can see your ads all over the internet or on mobile apps.
Most large companies that have marketing departments use remarketing for brand recall purposes and to get more sales. Many companies employ remarketing purely for the brand awareness it provides as you don’t have to pay when someone sees your ad, only when they click it. As long as you set up your website to drop a cookie into your visitor’s history, you can use remarketing. Setting your website up to be able to do this takes less than five minutes.
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